--- title: "Faber-Castell vs Staedtler: Which is searched more in New Zealand?" description: "Is Faber-Castell or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pencil-brands/compare/faber-castell-vs-staedtler" publisher: "Brandwave" --- # Faber-Castell vs Staedtler: Which is searched more in New Zealand? Is Faber-Castell or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pencil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Staedtler - **Competitive set**: Pencil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 70.3% - **Staedtler Share of Search**: 29.7% ## Is Faber-Castell or Staedtler more popular in search? - In September 2026, Faber-Castell had more branded searches than Staedtler among pencil brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Staedtler had 600. Faber-Castell made up 70.3% of all pencil brand searches we track, and Staedtler accounted for 29.7%. - Faber-Castell was ahead of Staedtler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand moved from 64.2% to 70.3%, and its estimated monthly branded searches moved from 1K to 1.4K. - Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand moved from 35.8% to 29.7%, and its estimated monthly branded searches moved from 580 to 600. ## Top pencil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Faber-Castell and Staedtler were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Staedtler was listed before Faber-Castell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Staedtler | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Faber-Castell | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about pencil brands - Asked ChatGPT "Which pencil brand should I buy in New Zealand?": 1. Staedtler, 2. Faber-Castell - Asked ChatGPT "What are the best pencil brands in New Zealand?": 1. Staedtler, 2. Faber-Castell - Asked ChatGPT "What's the best pencil brand in New Zealand for everyday writing?": 1. Staedtler, 2. Faber-Castell - Searched Google, AI Overview "mechanical pencils nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pencil brands in September 2026? - In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%. - In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 64.2% | 1 | 580 | 35.8% | 2 | | Nov 2025 | 1.3K | 70.9% | 1 | 520 | 29.1% | 2 | | Dec 2025 | 1.5K | 75.3% | 1 | 490 | 24.7% | 2 | | Jan 2026 | 1.4K | 55.8% | 1 | 1.1K | 44.2% | 2 | | Feb 2026 | 1.1K | 63.7% | 1 | 610 | 36.3% | 2 | | Mar 2026 | 1.1K | 63.8% | 1 | 630 | 36.2% | 2 | | Apr 2026 | 1.3K | 72.6% | 1 | 490 | 27.4% | 2 | | May 2026 | 1.3K | 67.9% | 1 | 630 | 32.1% | 2 | | Jun 2026 | 1.1K | 62.3% | 1 | 690 | 37.7% | 2 | | Jul 2026 | 1.1K | 66.5% | 1 | 550 | 33.5% | 2 | | Aug 2026 | 1.3K | 64.7% | 1 | 730 | 35.3% | 2 | | Sep 2026 | 1.4K | 70.3% | 1 | 600 | 29.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell pen”, “faber castell polychromos” and “fabercastell”, summed into one figure. - **Staedtler**: Measured on the search terms “pencil staedtler hb”, “staedtler”, “staedtler click pencil”, “staedtler eraser”, “staedtler fineliner”, “staedtler plastic eraser” and “staedtler triplus fineliner”, summed into one figure. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Staedtler profile](/demand/nz/brands/staedtler) - [All pencil brands in New Zealand](/demand/nz/categories/nz-pencil-brands): The set both shares are measured inside, 2 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Staedtler more popular in search? In September 2026, Faber-Castell had more branded searches than Staedtler among pencil brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Staedtler had 600. Faber-Castell made up 70.3% of all pencil brand searches we track, and Staedtler accounted for 29.7%. ## Cite this page Brandwave. "Faber-Castell vs Staedtler: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pencil-brands/compare/faber-castell-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pencil-brands/compare/faber-castell-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.