--- title: "Pencil brands in New Zealand: Which are searched most?" description: "Compare the pencil brands New Zealanders buy. Share of Search among Faber-Castell and Staedtler, the pencil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pencil-brands" publisher: "Brandwave" --- # Pencil brands in New Zealand: Which are searched most? Compare the pencil brands New Zealanders buy. Share of Search among Faber-Castell and Staedtler, the pencil brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pencil brands - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Sep 2026 - **Highest Share of Search**: Faber-Castell, 70.3% ## Which brand is most popular in search among pencil brands in New Zealand? - In September 2026, Faber-Castell was the most searched among pencil brands in New Zealand, with an estimated 1.4K branded searches, 70.3% of all searches for the two we track. - Staedtler is in 2nd place, 40.6 percentage points behind at 29.7%. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand increased from 64.2% to 70.3%. - Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand decreased from 35.8% to 29.7%. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 55.8% in January 2026. - Across the 12 months ending September 2026, Staedtler’s share of searches among pencil brands in New Zealand peaked at 44.2% in January 2026 and was lowest at 24.7% in December 2025. ## Top pencil brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Faber-Castell and Staedtler were mentioned most often, in three of the four answers. Staedtler was recommended most often, coming first in all three answers that gave a list. Faber-Castell was second. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Staedtler | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Faber-Castell | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about pencil brands - Asked ChatGPT "Which pencil brand should I buy in New Zealand?": 1. Staedtler, 2. Faber-Castell - Asked ChatGPT "What are the best pencil brands in New Zealand?": 1. Staedtler, 2. Faber-Castell - Asked ChatGPT "What's the best pencil brand in New Zealand for everyday writing?": 1. Staedtler, 2. Faber-Castell - Searched Google, AI Overview "mechanical pencils nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Faber-Castell vs Staedtler: compare search popularity](/demand/nz/compare/faber-castell-vs-staedtler): 70.3% against 29.7% Share of Search. ## How did search popularity change for New Zealand pencil brands in September 2026? - In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%. - In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Faber-Castell | 70.3% | 1.4K | +6.0% | Faber-Castell | | 2 | Staedtler | 29.7% | 600 | -17.8% | Staedtler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Faber-Castell | 1K | 64.2% | 1 | | Oct 2025 | Staedtler | 580 | 35.8% | 2 | | Nov 2025 | Faber-Castell | 1.3K | 70.9% | 1 | | Nov 2025 | Staedtler | 520 | 29.1% | 2 | | Dec 2025 | Faber-Castell | 1.5K | 75.3% | 1 | | Dec 2025 | Staedtler | 490 | 24.7% | 2 | | Jan 2026 | Faber-Castell | 1.4K | 55.8% | 1 | | Jan 2026 | Staedtler | 1.1K | 44.2% | 2 | | Feb 2026 | Faber-Castell | 1.1K | 63.7% | 1 | | Feb 2026 | Staedtler | 610 | 36.3% | 2 | | Mar 2026 | Faber-Castell | 1.1K | 63.8% | 1 | | Mar 2026 | Staedtler | 630 | 36.2% | 2 | | Apr 2026 | Faber-Castell | 1.3K | 72.6% | 1 | | Apr 2026 | Staedtler | 490 | 27.4% | 2 | | May 2026 | Faber-Castell | 1.3K | 67.9% | 1 | | May 2026 | Staedtler | 630 | 32.1% | 2 | | Jun 2026 | Faber-Castell | 1.1K | 62.3% | 1 | | Jun 2026 | Staedtler | 690 | 37.7% | 2 | | Jul 2026 | Faber-Castell | 1.1K | 66.5% | 1 | | Jul 2026 | Staedtler | 550 | 33.5% | 2 | | Aug 2026 | Faber-Castell | 1.3K | 64.7% | 1 | | Aug 2026 | Staedtler | 730 | 35.3% | 2 | | Sep 2026 | Faber-Castell | 1.4K | 70.3% | 1 | | Sep 2026 | Staedtler | 600 | 29.7% | 2 | ## What is being compared - **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell pen”, “faber castell polychromos” and “fabercastell”, summed into one figure. - **Staedtler**: Measured on the search terms “pencil staedtler hb”, “staedtler”, “staedtler click pencil”, “staedtler eraser”, “staedtler fineliner”, “staedtler plastic eraser” and “staedtler triplus fineliner”, summed into one figure. - [Faber-Castell](/demand/nz/brands/faber-castell) - [Staedtler](/demand/nz/brands/staedtler) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pencil brands in New Zealand? In September 2026, Faber-Castell was the most searched among pencil brands in New Zealand, with an estimated 1.4K branded searches, 70.3% of all searches for the two we track. ## Cite this page Brandwave. "Pencil brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pencil-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pencil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.