--- title: "Parker vs uni-ball: Which is more popular in New Zealand?" description: "Is Parker or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/parker-pens-vs-uni-ball" publisher: "Brandwave" --- # Parker vs uni-ball: Which is more popular in New Zealand? Is Parker or uni-ball more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Parker and uni-ball - **Competitive set**: Pen brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Parker Share of Search**: 32.2% - **uni-ball Share of Search**: 9.5% ## Is Parker or uni-ball more popular in search? - In October 2026, Parker had more branded searches than uni-ball among pen brands in New Zealand. Parker had about 880 branded searches, while uni-ball had 260. Parker made up 32.2% of all pen brand searches we track, and uni-ball accounted for 9.5%. - Parker was ahead of uni-ball in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Parker’s share of searches among pen brands in New Zealand moved from 42.7% to 32.2%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, uni-ball’s share of searches among pen brands in New Zealand moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 210 to 260. ## Top pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, uni-ball was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Parker in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BIC | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zebra | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Parker | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen brands - Asked ChatGPT "Which pen brand should I buy in New Zealand?": 1. uni-ball, 2. Zebra, 3. Pilot, 4. Parker - Asked ChatGPT "What are the best pen brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Pentel, 4. Zebra, 5. Parker, 6. BIC - Asked ChatGPT "What's the best pen brand in New Zealand for everyday writing?": 1. Pilot, 2. uni-ball, 3. BIC, 4. Zebra, 5. Pentel - Searched Google, AI Overview "pen brands": 1. uni-ball, 2. Pilot, 3. Pentel, 4. Parker - Searched Google, AI Overview "ballpoint pens nz": 1. BIC, 2. Pentel Not named in any answer: Faber-Castell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pen brands in October 2026? - In October 2026, Parker lost share of searches among pen brands in New Zealand, from 38% to 32.2%. - In October 2026, uni-ball lost share of searches among pen brands in New Zealand, from 12.2% to 9.5%. ## How has branded search for Parker and uni-ball changed in New Zealand over the last 12 months? | Month | Parker estimated searches | Parker Share of Search | Parker rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 42.7% | 1 | 210 | 10.2% | 4 | | Dec 2025 | 1K | 49% | 1 | 170 | 8.3% | 5 | | Jan 2026 | 720 | 32.7% | 1 | 260 | 11.8% | 4 | | Feb 2026 | 720 | 37.9% | 1 | 260 | 13.7% | 4 | | Mar 2026 | 880 | 34.9% | 1 | 260 | 10.3% | 4 | | Apr 2026 | 720 | 33.2% | 1 | 170 | 7.8% | 5 | | May 2026 | 880 | 34.8% | 1 | 210 | 8.3% | 5 | | Jun 2026 | 880 | 38.1% | 1 | 210 | 9.1% | 4 | | Jul 2026 | 880 | 39.1% | 1 | 260 | 11.6% | 4 | | Aug 2026 | 1K | 36.5% | 1 | 390 | 14.2% | 4 | | Sep 2026 | 1K | 38% | 1 | 320 | 12.2% | 4 | | Oct 2026 | 880 | 32.2% | 1 | 260 | 9.5% | 4 | ## How are Parker’s and uni-ball’s branded searches counted? Brandwave collects information about searches that people make online using Parker’s and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Parker**: Measured on the search term “parker pen”. - **uni-ball**: Measured on the search term “uni ball pen”. - [Parker profile](/demand/nz/brands/parker-pens) - [uni-ball profile](/demand/nz/brands/uni-ball) - [All pen brands in New Zealand](/demand/nz/categories/nz-pen-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Parker or uni-ball more popular in search? In October 2026, Parker had more branded searches than uni-ball among pen brands in New Zealand. Parker had about 880 branded searches, while uni-ball had 260. Parker made up 32.2% of all pen brand searches we track, and uni-ball accounted for 9.5%. ## Cite this page Brandwave. "Parker vs uni-ball: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/parker-pens-vs-uni-ball This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/parker-pens-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.