--- title: "Faber-Castell vs Pentel: Which is searched more in New Zealand?" description: "Is Faber-Castell or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/faber-castell-vs-pentel" publisher: "Brandwave" --- # Faber-Castell vs Pentel: Which is searched more in New Zealand? Is Faber-Castell or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Faber-Castell and Pentel - **Competitive set**: Pen brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Faber-Castell Share of Search**: 31.5% - **Pentel Share of Search**: 2% ## Is Faber-Castell or Pentel more popular in search? - In September 2026, Faber-Castell had more branded searches than Pentel among pen brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Pentel had 90. Faber-Castell made up 31.5% of all pen brand searches we track, and Pentel accounted for 2%. - Faber-Castell was ahead of Pentel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among pen brands in New Zealand moved from 29.3% to 31.5%, and its estimated monthly branded searches moved from 1K to 1.4K. - Across the 12 months ending September 2026, Pentel’s share of searches among pen brands in New Zealand moved from 3.9% to 2%, and its estimated monthly branded searches moved from 140 to 90. ## Top pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pilot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen brands - Asked ChatGPT "Which pen brand should I buy in New Zealand?": 1. uni-ball, 2. Zebra, 3. Pilot - Asked ChatGPT "What are the best pen brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Pentel, 4. Zebra, 5. BIC - Asked ChatGPT "What's the best pen brand in New Zealand for everyday writing?": 1. Pilot, 2. uni-ball, 3. BIC, 4. Zebra, 5. Pentel - Searched Google, AI Overview "pen brands": 1. uni-ball, 2. Pilot, 3. Pentel - Searched Google, AI Overview "ballpoint pens nz": 1. BIC, 2. Pentel Not named in any answer: Faber-Castell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pen brands in September 2026? - In September 2026, Faber-Castell overtook BIC to become the leader among pen brands in New Zealand, with 31.5% of the searches. - Estimated monthly branded searches for Pentel in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Month by month | Month | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 29.3% | 2 | 140 | 3.9% | 5 | | Nov 2025 | 1.3K | 36.9% | 1 | 90 | 2.6% | 5 | | Dec 2025 | 1.5K | 44.6% | 1 | 70 | 2.1% | 5 | | Jan 2026 | 1.4K | 33.8% | 1 | 90 | 2.3% | 5 | | Feb 2026 | 1.1K | 29.8% | 1 | 90 | 2.5% | 5 | | Mar 2026 | 1.1K | 26.1% | 2 | 90 | 2.1% | 6 | | Apr 2026 | 1.3K | 31.9% | 2 | 90 | 2.2% | 5 | | May 2026 | 1.3K | 30.2% | 2 | 90 | 2% | 5 | | Jun 2026 | 1.1K | 29.8% | 2 | 110 | 2.9% | 5 | | Jul 2026 | 1.1K | 27.9% | 2 | 70 | 1.8% | 5 | | Aug 2026 | 1.3K | 28% | 2 | 110 | 2.3% | 5 | | Sep 2026 | 1.4K | 31.5% | 1 | 90 | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Faber-Castell’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Faber-Castell**: Measured on the search terms “faber castell”, “faber castell erasers”, “faber castell pen”, “faber castell polychromos” and “fabercastell”, summed into one figure. - **Pentel**: Measured on the search term “pentel”. - [Faber-Castell profile](/demand/nz/brands/faber-castell) - [Pentel profile](/demand/nz/brands/pentel) - [All pen brands in New Zealand](/demand/nz/categories/nz-pen-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Faber-Castell or Pentel more popular in search? In September 2026, Faber-Castell had more branded searches than Pentel among pen brands in New Zealand. Faber-Castell had about 1,420 branded searches, while Pentel had 90. Faber-Castell made up 31.5% of all pen brand searches we track, and Pentel accounted for 2%. ## Cite this page Brandwave. "Faber-Castell vs Pentel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/faber-castell-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pen-brands/compare/faber-castell-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.