---
title: "Pen and stationery brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pen, marker and stationery brands New Zealanders write with. Share of Search among Sharpie, BIC, uni-ball, Moleskine, Pilot and Staedtler, the pen and stationery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pen-and-stationery-brands"
publisher: "Brandwave"
---

# Pen and stationery brands in New Zealand: Which brands are most popular in search?

Compare the pen, marker and stationery brands New Zealanders write with. Share of Search among Sharpie, BIC, uni-ball, Moleskine, Pilot and Staedtler, the pen and stationery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pen and stationery brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sharpie, 24.2%

## Which brand is most popular in search among pen and stationery brands in New Zealand?

- In August 2026, Sharpie was the most searched among pen and stationery brands in New Zealand, with an estimated 2.6K branded searches and 24.2% estimated Share of Search within this set.
- BIC is in 2nd place, 6 percentage points behind at 18.1% Share of Search.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 29.4% to 24.2%.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 18.8% to 18.1%.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand increased from 9% to 16.2%.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand decreased from 17.2% to 14.5%.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand increased from 13% to 14.1%.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 29.9% in June 2026 and was lowest at 24.2% in August 2026.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 23.9% in April 2026 and was lowest at 15.3% in February 2026.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.2% in February 2026 and was lowest at 7% in December 2025.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 28.3% in December 2025 and was lowest at 12.5% in May 2026.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.1% in May 2026 and was lowest at 10.3% in December 2025.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 19.2% in January 2026 and was lowest at 10.9% in July 2026.
- Across the 11 months ending August 2026, uni-ball rose from 6th to 3rd among pen and stationery brands in New Zealand.
- Across the 11 months ending August 2026, Moleskine fell from 3rd to 4th among pen and stationery brands in New Zealand.
- Across the 11 months ending August 2026, Pilot fell from 4th to 5th among pen and stationery brands in New Zealand.
- Across the 11 months ending August 2026, Staedtler fell from 5th to 6th among pen and stationery brands in New Zealand.

## Compare search popularity between leading brands

- [Sharpie vs BIC: compare search popularity](/demand/nz/compare/bic-vs-sharpie): 24.2% against 18.1% Share of Search.
- [Sharpie vs uni-ball: compare search popularity](/demand/nz/compare/sharpie-vs-uni-ball): 24.2% against 16.2% Share of Search.
- [Sharpie vs Moleskine: compare search popularity](/demand/nz/compare/moleskine-vs-sharpie): 24.2% against 14.5% Share of Search.
- [Sharpie vs Pilot: compare search popularity](/demand/nz/compare/pilot-vs-sharpie): 24.2% against 14.1% Share of Search.
- [BIC vs uni-ball: compare search popularity](/demand/nz/compare/bic-vs-uni-ball): 18.1% against 16.2% Share of Search.
- [BIC vs Moleskine: compare search popularity](/demand/nz/compare/bic-vs-moleskine): 18.1% against 14.5% Share of Search.
- [BIC vs Pilot: compare search popularity](/demand/nz/compare/bic-vs-pilot): 18.1% against 14.1% Share of Search.
- [uni-ball vs Moleskine: compare search popularity](/demand/nz/compare/moleskine-vs-uni-ball): 16.2% against 14.5% Share of Search.
- [uni-ball vs Pilot: compare search popularity](/demand/nz/compare/pilot-vs-uni-ball): 16.2% against 14.1% Share of Search.
- [Moleskine vs Pilot: compare search popularity](/demand/nz/compare/moleskine-vs-pilot): 14.5% against 14.1% Share of Search.

## How did search popularity change for New Zealand pen and stationery brands in August 2026?

- In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.
- In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
- In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.
- In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.
- In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.
- In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sharpie | 24.2% | 2.6K | -3.0% | Sharpie |
| 2 | BIC | 18.1% | 2K | +10.7% | BIC |
| 3 | uni-ball | 16.2% | 1.8K | +22.4% | uni-ball |
| 4 | Moleskine | 14.5% | 1.6K | -6.0% | Moleskine |
| 5 | Pilot | 14.1% | 1.5K | +2.7% | Pilot |
| 6 | Staedtler | 12.9% | 1.4K | +25.2% | Staedtler |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sharpie | 2.5K | 29.4% | 1 |
| Oct 2025 | BIC | 1.6K | 18.8% | 2 |
| Oct 2025 | Moleskine | 1.5K | 17.2% | 3 |
| Oct 2025 | Pilot | 1.1K | 13% | 4 |
| Oct 2025 | Staedtler | 1.1K | 12.5% | 5 |
| Oct 2025 | uni-ball | 770 | 9% | 6 |
| Nov 2025 | Sharpie | 2.1K | 26.9% | 1 |
| Nov 2025 | Moleskine | 1.6K | 20.9% | 2 |
| Nov 2025 | BIC | 1.4K | 18.3% | 3 |
| Nov 2025 | Staedtler | 1K | 13% | 4 |
| Nov 2025 | Pilot | 930 | 12.1% | 5 |
| Nov 2025 | uni-ball | 680 | 8.8% | 6 |
| Dec 2025 | Moleskine | 2.2K | 28.3% | 1 |
| Dec 2025 | Sharpie | 2K | 25.5% | 2 |
| Dec 2025 | BIC | 1.3K | 16.4% | 3 |
| Dec 2025 | Staedtler | 970 | 12.6% | 4 |
| Dec 2025 | Pilot | 790 | 10.3% | 5 |
| Dec 2025 | uni-ball | 540 | 7% | 6 |
| Jan 2026 | Sharpie | 2.7K | 25% | 1 |
| Jan 2026 | Staedtler | 2.1K | 19.2% | 2 |
| Jan 2026 | Moleskine | 2K | 18.2% | 3 |
| Jan 2026 | BIC | 1.9K | 16.9% | 4 |
| Jan 2026 | Pilot | 1.2K | 11% | 5 |
| Jan 2026 | uni-ball | 1.1K | 9.6% | 6 |
| Feb 2026 | Sharpie | 2.4K | 28.1% | 1 |
| Feb 2026 | uni-ball | 1.5K | 17.2% | 2 |
| Feb 2026 | BIC | 1.3K | 15.3% | 3 |
| Feb 2026 | Staedtler | 1.2K | 13.5% | 4 |
| Feb 2026 | Pilot | 1.1K | 13% | 5 |
| Feb 2026 | Moleskine | 1.1K | 12.9% | 6 |
| Mar 2026 | Sharpie | 2.7K | 28.2% | 1 |
| Mar 2026 | BIC | 1.8K | 18.8% | 2 |
| Mar 2026 | Pilot | 1.4K | 14.9% | 3 |
| Mar 2026 | uni-ball | 1.4K | 14.2% | 4 |
| Mar 2026 | Moleskine | 1.2K | 12.7% | 5 |
| Mar 2026 | Staedtler | 1.1K | 11.2% | 6 |
| Apr 2026 | Sharpie | 2.1K | 26.4% | 1 |
| Apr 2026 | BIC | 1.9K | 23.9% | 2 |
| Apr 2026 | Moleskine | 1.1K | 13.7% | 3 |
| Apr 2026 | uni-ball | 1.1K | 13.6% | 4 |
| Apr 2026 | Staedtler | 920 | 11.3% | 5 |
| Apr 2026 | Pilot | 900 | 11% | 6 |
| May 2026 | Sharpie | 2.6K | 25.8% | 1 |
| May 2026 | BIC | 1.9K | 18.8% | 2 |
| May 2026 | Pilot | 1.7K | 17.1% | 3 |
| May 2026 | uni-ball | 1.4K | 13.7% | 4 |
| May 2026 | Moleskine | 1.2K | 12.5% | 5 |
| May 2026 | Staedtler | 1.2K | 12.2% | 6 |
| Jun 2026 | Sharpie | 3.2K | 29.9% | 1 |
| Jun 2026 | Pilot | 1.8K | 16.7% | 2 |
| Jun 2026 | BIC | 1.7K | 15.9% | 3 |
| Jun 2026 | Moleskine | 1.5K | 13.8% | 4 |
| Jun 2026 | Staedtler | 1.3K | 12.1% | 5 |
| Jun 2026 | uni-ball | 1.2K | 11.6% | 6 |
| Jul 2026 | Sharpie | 2.7K | 26.5% | 1 |
| Jul 2026 | BIC | 1.8K | 17.4% | 2 |
| Jul 2026 | Moleskine | 1.7K | 16.5% | 3 |
| Jul 2026 | Pilot | 1.5K | 14.6% | 4 |
| Jul 2026 | uni-ball | 1.4K | 14.1% | 5 |
| Jul 2026 | Staedtler | 1.1K | 10.9% | 6 |
| Aug 2026 | Sharpie | 2.6K | 24.2% | 1 |
| Aug 2026 | BIC | 2K | 18.1% | 2 |
| Aug 2026 | uni-ball | 1.8K | 16.2% | 3 |
| Aug 2026 | Moleskine | 1.6K | 14.5% | 4 |
| Aug 2026 | Pilot | 1.5K | 14.1% | 5 |
| Aug 2026 | Staedtler | 1.4K | 12.9% | 6 |
| Sep 2026 | BIC | — | — | — |
| Sep 2026 | Moleskine | — | — | — |
| Sep 2026 | Pilot | — | — | — |
| Sep 2026 | Sharpie | — | — | — |
| Sep 2026 | Staedtler | — | — | — |
| Sep 2026 | uni-ball | — | — | — |

## What is being compared

- **BIC**: Measured on the search terms “bic ballpoint pens”, “bic black pens”, “bic blue pens”, “bic cristal pens”, “bic gelocity pens”, “bic highlighters”, “bic lighter”, “bic markers”, “bic pen”, “bic pen clic”, “bic pencils”, “bic whiteboard pens” and “four colour bic pen”, summed into one figure.
- **Moleskine**: Measured on the search terms “moleskine”, “moleskine books”, “moleskine classic notebook”, “moleskine com”, “moleskine diary”, “moleskine journal”, “moleskine near me”, “moleskine notebook”, “moleskine nz”, “moleskine online”, “moleskine pencils” and “moleskine sketchbook”, summed into one figure.
- **Pilot**: Measured on the search terms “gel pen pilot g2”, “gel pilot pen”, “pilot frixion”, “pilot frixion erasable pens”, “pilot frixion erasable pens refills”, “pilot frixion pen”, “pilot g2”, “pilot g2 pens”, “pilot g2 refills”, “pilot juice pens”, “pilot markers”, “pilot pen”, “pilot pencils” and “pilot precise v5 pens”, summed into one figure.
- **Sharpie**: Measured on the search terms “black sharpie”, “felt tip sharpie”, “fine tip sharpie”, “gold sharpie”, “marker permanent sharpie”, “sharpie”, “sharpie com”, “sharpie creative marker”, “sharpie fine point permanent marker”, “sharpie highlighters”, “sharpie laundry marker”, “sharpie markers”, “sharpie near me”, “sharpie nz”, “sharpie online”, “sharpie pencils”, “sharpie pens”, “sharpie s gel”, “sharpie stained fabric markers”, “ultra fine sharpie” and “white sharpie”, summed into one figure.
- **Staedtler**: Measured on the search terms “pencil staedtler hb”, “staedtler”, “staedtler click pencil”, “staedtler colored pencils”, “staedtler com”, “staedtler eraser”, “staedtler fineliner”, “staedtler highlighters”, “staedtler markers”, “staedtler mars lumograph pencil”, “staedtler near me”, “staedtler nz”, “staedtler pencils”, “staedtler pens”, “staedtler plastic eraser”, “staedtler triplus fineliner” and “staedtler whiteboard markers”, summed into one figure.
- **uni-ball**: Measured on the search terms “uni ball”, “uni ball 207”, “uni ball jetstream”, “uni ball kuru toga”, “uni ball kuru toga mechanical pencil”, “uni ball markers”, “uni ball near me”, “uni ball pen jetstream”, “uni ball pencils”, “uni ball pens”, “uni ball signo”, “uniball”, “uniball 207”, “uniball ball pen”, “uniball jetstream”, “uniball markers”, “uniball pencils” and “uniball pens”, summed into one figure.

- [BIC](/demand/nz/brands/bic)
- [Moleskine](/demand/nz/brands/moleskine)
- [Pilot](/demand/nz/brands/pilot)
- [Sharpie](/demand/nz/brands/sharpie)
- [Staedtler](/demand/nz/brands/staedtler)
- [uni-ball](/demand/nz/brands/uni-ball)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pen and stationery brands in New Zealand?

In August 2026, Sharpie was the most searched among pen and stationery brands in New Zealand, with an estimated 2.6K branded searches and 24.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pen and stationery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pen-and-stationery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pen-and-stationery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.