---
title: "PDF tools in New Zealand: Which brands are most popular in search?"
description: "Compare the PDF editors and converters New Zealanders use. Share of Search among iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit and PDFescape, the PDF tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pdf-tools"
publisher: "Brandwave"
---

# PDF tools in New Zealand: Which brands are most popular in search?

Compare the PDF editors and converters New Zealanders use. Share of Search among iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit and PDFescape, the PDF tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: PDF tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: iLovePDF, 43.7%

## Which brand is most popular in search among PDF tools in New Zealand?

- In August 2026, iLovePDF was the most searched among PDF tools in New Zealand, with an estimated 23.3K branded searches and 43.7% estimated Share of Search within this set.
- Adobe Acrobat is in 2nd place, 6.9 percentage points behind at 36.8% Share of Search.
- Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand decreased from 44.7% to 43.7%.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand increased from 35.6% to 36.8%.
- Across the 11 months ending August 2026, Sejda’s estimated Share of Search among PDF tools in New Zealand increased from 6.8% to 9.3%.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand decreased from 7.3% to 6%.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand decreased from 4.3% to 3.3%.
- Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand peaked at 50.1% in April 2026 and was lowest at 41% in July 2026.
- Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand peaked at 40.6% in February 2026 and was lowest at 29% in December 2025.
- Across the 11 months ending August 2026, Sejda’s estimated Share of Search among PDF tools in New Zealand peaked at 9.3% in August 2026 and was lowest at 5% in April 2026.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand peaked at 8.1% in December 2025 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand peaked at 4.4% in November 2025 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, PDFescape’s estimated Share of Search among PDF tools in New Zealand peaked at 1.8% in December 2025 and was lowest at 0.71% in June 2026.
- Across the 11 months ending August 2026, Sejda rose from 4th to 3rd among PDF tools in New Zealand.
- Across the 11 months ending August 2026, Smallpdf fell from 3rd to 4th among PDF tools in New Zealand.
- Across the 11 months ending August 2026, PDFescape held steady: its estimated Share of Search among PDF tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [iLovePDF vs Adobe Acrobat: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-ilovepdf): 43.7% against 36.8% Share of Search.
- [iLovePDF vs Sejda: compare search popularity](/demand/nz/compare/ilovepdf-vs-sejda): 43.7% against 9.3% Share of Search.
- [iLovePDF vs Smallpdf: compare search popularity](/demand/nz/compare/ilovepdf-vs-smallpdf): 43.7% against 6% Share of Search.
- [iLovePDF vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-ilovepdf): 43.7% against 3.3% Share of Search.
- [Adobe Acrobat vs Sejda: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-sejda): 36.8% against 9.3% Share of Search.
- [Adobe Acrobat vs Smallpdf: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-smallpdf): 36.8% against 6% Share of Search.
- [Adobe Acrobat vs Foxit: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-foxit): 36.8% against 3.3% Share of Search.
- [Sejda vs Smallpdf: compare search popularity](/demand/nz/compare/sejda-vs-smallpdf): 9.3% against 6% Share of Search.
- [Sejda vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-sejda): 9.3% against 3.3% Share of Search.
- [Smallpdf vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-smallpdf): 6% against 3.3% Share of Search.

## How did search popularity change for New Zealand PDF tools in August 2026?

- In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.
- In August 2026, Sejda gained estimated Share of Search among PDF tools in New Zealand, from 8.5% to 9.3%.
- In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.
- Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iLovePDF | 43.7% | 23.3K | -6.6% | iLovePDF |
| 2 | Adobe Acrobat | 36.8% | 19.6K | -20.4% | Adobe |
| 3 | Sejda | 9.3% | 5K | -4.1% | Sejda |
| 4 | Smallpdf | 6% | 3.2K | -13.9% | Smallpdf |
| 5 | Foxit | 3.3% | 1.8K | -6.4% | Foxit |
| 6 | PDFescape | 0.86% | 460 | 0.0% | PDFescape |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | iLovePDF | 18.7K | 44.7% | 1 |
| Oct 2025 | Adobe Acrobat | 14.9K | 35.6% | 2 |
| Oct 2025 | Smallpdf | 3.1K | 7.3% | 3 |
| Oct 2025 | Sejda | 2.8K | 6.8% | 4 |
| Oct 2025 | Foxit | 1.8K | 4.3% | 5 |
| Oct 2025 | PDFescape | 560 | 1.3% | 6 |
| Nov 2025 | iLovePDF | 18.7K | 46.7% | 1 |
| Nov 2025 | Adobe Acrobat | 13.2K | 32.9% | 2 |
| Nov 2025 | Smallpdf | 3K | 7.6% | 3 |
| Nov 2025 | Sejda | 2.9K | 7.1% | 4 |
| Nov 2025 | Foxit | 1.8K | 4.4% | 5 |
| Nov 2025 | PDFescape | 540 | 1.3% | 6 |
| Dec 2025 | iLovePDF | 15.3K | 49.4% | 1 |
| Dec 2025 | Adobe Acrobat | 9K | 29% | 2 |
| Dec 2025 | Smallpdf | 2.5K | 8.1% | 3 |
| Dec 2025 | Sejda | 2.3K | 7.5% | 4 |
| Dec 2025 | Foxit | 1.3K | 4.2% | 5 |
| Dec 2025 | PDFescape | 560 | 1.8% | 6 |
| Jan 2026 | iLovePDF | 18.8K | 48.1% | 1 |
| Jan 2026 | Adobe Acrobat | 12.8K | 32.7% | 2 |
| Jan 2026 | Smallpdf | 3K | 7.8% | 3 |
| Jan 2026 | Sejda | 2.4K | 6.2% | 4 |
| Jan 2026 | Foxit | 1.5K | 3.7% | 5 |
| Jan 2026 | PDFescape | 570 | 1.5% | 6 |
| Feb 2026 | iLovePDF | 19K | 41.1% | 1 |
| Feb 2026 | Adobe Acrobat | 18.7K | 40.6% | 2 |
| Feb 2026 | Smallpdf | 3.2K | 6.9% | 3 |
| Feb 2026 | Sejda | 3K | 6.4% | 4 |
| Feb 2026 | Foxit | 1.6K | 3.5% | 5 |
| Feb 2026 | PDFescape | 670 | 1.5% | 6 |
| Mar 2026 | iLovePDF | 26.1K | 44% | 1 |
| Mar 2026 | Adobe Acrobat | 23.5K | 39.6% | 2 |
| Mar 2026 | Smallpdf | 3.8K | 6.4% | 3 |
| Mar 2026 | Sejda | 3.4K | 5.7% | 4 |
| Mar 2026 | Foxit | 1.9K | 3.1% | 5 |
| Mar 2026 | PDFescape | 680 | 1.1% | 6 |
| Apr 2026 | iLovePDF | 28.4K | 50.1% | 1 |
| Apr 2026 | Adobe Acrobat | 19.6K | 34.6% | 2 |
| Apr 2026 | Smallpdf | 3.8K | 6.7% | 3 |
| Apr 2026 | Sejda | 2.8K | 5% | 4 |
| Apr 2026 | Foxit | 1.5K | 2.6% | 5 |
| Apr 2026 | PDFescape | 540 | 0.95% | 6 |
| May 2026 | iLovePDF | 27.5K | 46.5% | 1 |
| May 2026 | Adobe Acrobat | 22.6K | 38.1% | 2 |
| May 2026 | Sejda | 3.7K | 6.3% | 3 |
| May 2026 | Smallpdf | 3.2K | 5.4% | 4 |
| May 2026 | Foxit | 1.7K | 2.9% | 5 |
| May 2026 | PDFescape | 550 | 0.93% | 6 |
| Jun 2026 | iLovePDF | 25.7K | 42.3% | 1 |
| Jun 2026 | Adobe Acrobat | 24.6K | 40.4% | 2 |
| Jun 2026 | Smallpdf | 4.3K | 7.1% | 3 |
| Jun 2026 | Sejda | 4K | 6.6% | 4 |
| Jun 2026 | Foxit | 1.8K | 3% | 5 |
| Jun 2026 | PDFescape | 430 | 0.71% | 6 |
| Jul 2026 | iLovePDF | 25K | 41% | 1 |
| Jul 2026 | Adobe Acrobat | 24.7K | 40.5% | 2 |
| Jul 2026 | Sejda | 5.2K | 8.5% | 3 |
| Jul 2026 | Smallpdf | 3.7K | 6.1% | 4 |
| Jul 2026 | Foxit | 1.9K | 3.1% | 5 |
| Jul 2026 | PDFescape | 460 | 0.76% | 6 |
| Aug 2026 | iLovePDF | 23.3K | 43.7% | 1 |
| Aug 2026 | Adobe Acrobat | 19.6K | 36.8% | 2 |
| Aug 2026 | Sejda | 5K | 9.3% | 3 |
| Aug 2026 | Smallpdf | 3.2K | 6% | 4 |
| Aug 2026 | Foxit | 1.8K | 3.3% | 5 |
| Aug 2026 | PDFescape | 460 | 0.86% | 6 |
| Sep 2026 | Adobe Acrobat | — | — | — |
| Sep 2026 | Foxit | — | — | — |
| Sep 2026 | iLovePDF | — | — | — |
| Sep 2026 | PDFescape | — | — | — |
| Sep 2026 | Sejda | — | — | — |
| Sep 2026 | Smallpdf | — | — | — |

## What is being compared

- **Adobe Acrobat**: Measured on the search terms “acrobat reader”, “adobe acrobat”, “adobe acrobat convert”, “adobe acrobat edit pdf online”, “adobe acrobat near me”, “adobe acrobat nz”, “adobe acrobat online”, “adobe acrobat pdf”, “adobe acrobat pdf to excel”, “adobe acrobat pro”, “adobe acrobat pro dc”, “adobe acrobat pro edit pdf”, “adobe acrobat reader dc”, “adobe acrobat word to pdf”, “adobe reader”, “adobe reader dow”, “adobe reader edit pdf”, “adobe reader reader”, “adobeacrobat”, “adobeacrobat pdf”, “get adobe reader” and “pdf to word adobe reader”, summed into one figure.
- **Foxit**: Measured on the search terms “foxit”, “foxit com”, “foxit near me”, “foxit online”, “foxit pdf”, “foxit pdf editor”, “foxit pdf reader”, “foxit pdf to word”, “foxit reader” and “foxit reader download”, summed into one figure.
- **iLovePDF**: Measured on the search terms “ilovepdf”, “ilovepdf com”, “ilovepdf convert”, “ilovepdf crop pdf”, “ilovepdf excel to pdf”, “ilovepdf online”, “ilovepdf pdf”, “ilovepdf pdf editor”, “ilovepdf pdf to excel”, “ilovepdf pdf to excel converter”, “ilovepdf pdf to powerpoint”, “ilovepdf pdf to word”, “ilovepdf pdf to word converter”, “ilovepdf powerpoint to pdf”, “ilovepdf signature”, “ilovepdf splitter”, “ilovepdf word to pdf” and “ilovepdf word to pdf converter”, summed into one figure.
- **PDFescape**: Measured on the search terms “pdfescape”, “pdfescape com”, “pdfescape free”, “pdfescape online”, “pdfescape pdf” and “pdfescape pdf editor”, summed into one figure.
- **Sejda**: Measured on the search terms “pdf sejda”, “sejda”, “sejda com”, “sejda convert”, “sejda online”, “sejda pdf”, “sejda pdf editor” and “sejda pdf to word”, summed into one figure.
- **Smallpdf**: Measured on the search terms “smallpdf”, “smallpdf com”, “smallpdf convert”, “smallpdf jpg to pdf”, “smallpdf online”, “smallpdf pdf”, “smallpdf pdf editor”, “smallpdf pdf to excel” and “smallpdf pdf to word”, summed into one figure.

- [Adobe Acrobat](/demand/nz/brands/adobe-acrobat)
- [Foxit](/demand/nz/brands/foxit)
- [iLovePDF](/demand/nz/brands/ilovepdf)
- [PDFescape](/demand/nz/brands/pdfescape)
- [Sejda](/demand/nz/brands/sejda)
- [Smallpdf](/demand/nz/brands/smallpdf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among PDF tools in New Zealand?

In August 2026, iLovePDF was the most searched among PDF tools in New Zealand, with an estimated 23.3K branded searches and 43.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "PDF tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pdf-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pdf-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.