---
title: "PDF editors in New Zealand: Which are most popular?"
description: "Compare the PDF editors teams use. Share of Search among iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit, PDFgear, PDF-XChange Editor, PDFescape and PDF Expert, the PDF editors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pdf-editors"
publisher: "Brandwave"
---

# PDF editors in New Zealand: Which are most popular?

Compare the PDF editors teams use. Share of Search among iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit, PDFgear, PDF-XChange Editor, PDFescape and PDF Expert, the PDF editors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: PDF editors
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Oct 2026
- **Highest Share of Search**: iLovePDF, 56.8%

## Which brand is most popular in search among PDF editors in New Zealand?

- In October 2026, iLovePDF was the most searched among PDF editors in New Zealand, with an estimated 22.7K branded searches, 56.8% of all searches for the nine tracked by the Brandwave Brand Demand Index.
- Adobe Acrobat is in 2nd place, 35.2 percentage points behind at 21.6%.
- Across the 12 months ending October 2026, iLovePDF’s share of searches among PDF editors in New Zealand increased from 47% to 56.8%.
- Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand decreased from 27.9% to 21.6%.
- Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand decreased from 7.5% to 6.1%.
- Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand decreased from 5.3% to 4%.
- Across the 12 months ending October 2026, iLovePDF’s share of searches among PDF editors in New Zealand peaked at 56.8% in October 2026 and was lowest at 44.4% in July 2026.
- Across the 12 months ending October 2026, Adobe Acrobat’s share of searches among PDF editors in New Zealand peaked at 31.7% in July 2026 and was lowest at 21.6% in October 2026.
- Across the 12 months ending October 2026, Sejda’s share of searches among PDF editors in New Zealand peaked at 10.2% in August 2026 and was lowest at 6.2% in April 2026.
- Across the 12 months ending October 2026, Smallpdf’s share of searches among PDF editors in New Zealand peaked at 8.1% in April 2026 and was lowest at 6% in July 2026.
- Across the 12 months ending October 2026, Foxit’s share of searches among PDF editors in New Zealand peaked at 5.3% in November 2025 and was lowest at 3.6% in April 2026.
- Across the 12 months ending October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.
- Across the 12 months ending October 2026, Smallpdf fell from 3rd to 4th among PDF editors in New Zealand.
- Across the 12 months ending October 2026, PDF-XChange Editor rose from 8th to 7th among PDF editors in New Zealand.
- Across the 12 months ending October 2026, PDFescape fell from 7th to 8th among PDF editors in New Zealand.
- Across the 12 months ending October 2026, PDFgear and PDF Expert held steady: their share of searches among PDF editors in New Zealand each moved less than 0.5 percentage points.

## Top PDF editors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Adobe Acrobat, Foxit and PDFgear appeared every time. Adobe Acrobat was recommended most often, coming first in four out of five answers. PDFgear was second, and Foxit was third. iLovePDF, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Adobe Acrobat | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| PDFgear | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Foxit | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| PDF-XChange Editor | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| PDF Expert | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Smallpdf | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| iLovePDF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sejda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| PDFescape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about PDF editors

- Asked ChatGPT "Which PDF editor should I use in New Zealand?": 1. PDFgear, 2. Adobe Acrobat, 3. Foxit, 4. PDF Expert
- Asked ChatGPT "What are the best PDF editors in New Zealand?": 1. Adobe Acrobat, 2. PDFgear, 3. Foxit, 4. PDF-XChange Editor, 5. Smallpdf, 6. PDF Expert
- Asked ChatGPT "What's the best PDF editor in New Zealand for editing PDFs?": 1. Adobe Acrobat, 2. Foxit, 3. PDFgear, 4. PDF Expert
- Searched Google, AI Overview "pdf editing software": 1. Adobe Acrobat, 2. Foxit, 3. PDFgear, 4. Smallpdf
- Searched Google, AI Overview "best pdf editor": 1. Adobe Acrobat, 2. PDFgear, 3. Foxit, 4. PDF-XChange Editor

Not named in any answer: iLovePDF, Sejda and PDFescape.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [iLovePDF vs Adobe Acrobat: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-ilovepdf): 56.8% against 21.6% Share of Search.
- [iLovePDF vs Sejda: compare search popularity](/demand/nz/compare/ilovepdf-vs-sejda): 56.8% against 6.9% Share of Search.
- [iLovePDF vs Smallpdf: compare search popularity](/demand/nz/compare/ilovepdf-vs-smallpdf): 56.8% against 6.1% Share of Search.
- [iLovePDF vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-ilovepdf): 56.8% against 4% Share of Search.
- [Adobe Acrobat vs Sejda: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-sejda): 21.6% against 6.9% Share of Search.
- [Adobe Acrobat vs Smallpdf: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-smallpdf): 21.6% against 6.1% Share of Search.
- [Adobe Acrobat vs Foxit: compare search popularity](/demand/nz/compare/adobe-acrobat-vs-foxit): 21.6% against 4% Share of Search.
- [Sejda vs Smallpdf: compare search popularity](/demand/nz/compare/sejda-vs-smallpdf): 6.9% against 6.1% Share of Search.
- [Sejda vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-sejda): 6.9% against 4% Share of Search.
- [Smallpdf vs Foxit: compare search popularity](/demand/nz/compare/foxit-vs-smallpdf): 6.1% against 4% Share of Search.

## How did search popularity change for New Zealand PDF editors in October 2026?

- In October 2026, iLovePDF gained share of searches among PDF editors in New Zealand, from 53.1% to 56.8%.
- In October 2026, Adobe Acrobat lost share of searches among PDF editors in New Zealand, from 24.4% to 21.6%.
- In October 2026, Smallpdf lost share of searches among PDF editors in New Zealand, from 7% to 6.1%.
- In October 2026, Sejda rose from 4th to 3rd among PDF editors in New Zealand.
- Estimated monthly branded searches for PDF-XChange Editor in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in October 2026.
- Estimated monthly branded searches for PDF Expert in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in October 2026.
- Estimated monthly branded searches for PDFescape in New Zealand fell 34% over 12 measured months, from 500 to 330 in October 2026.
- Estimated monthly branded searches for Foxit in New Zealand fell 23.6% over 12 measured months, from 2.1K to 1.6K in October 2026.

## Which PDF editors do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iLovePDF | 56.8% | 22.7K | +0.6% | iLovePDF |
| 2 | Adobe Acrobat | 21.6% | 8.6K | -16.6% | Adobe |
| 3 | Sejda | 6.9% | 2.8K | -6.1% | Sejda |
| 4 | Smallpdf | 6.1% | 2.4K | -18.5% | Smallpdf |
| 5 | Foxit | 4% | 1.6K | -13.1% | Foxit |
| 6 | PDFgear | 2.2% | 880 | 0.0% | PDFgear |
| 7 | PDF-XChange Editor | 1.5% | 590 | +22.9% | PDF-XChange |
| 8 | PDFescape | 0.82% | 330 | -2.9% | PDFescape |
| 9 | PDF Expert | 0.22% | 90 | -18.2% | PDF Expert |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | iLovePDF | 18.4K | 47% | 1 |
| Nov 2025 | Adobe Acrobat | 10.9K | 27.9% | 2 |
| Nov 2025 | Smallpdf | 2.9K | 7.5% | 3 |
| Nov 2025 | Sejda | 2.8K | 7.2% | 4 |
| Nov 2025 | Foxit | 2.1K | 5.3% | 5 |
| Nov 2025 | PDFgear | 880 | 2.2% | 6 |
| Nov 2025 | PDFescape | 500 | 1.3% | 7 |
| Nov 2025 | PDF-XChange Editor | 480 | 1.2% | 8 |
| Nov 2025 | PDF Expert | 140 | 0.36% | 9 |
| Dec 2025 | iLovePDF | 15.1K | 48.8% | 1 |
| Dec 2025 | Adobe Acrobat | 8K | 26% | 2 |
| Dec 2025 | Smallpdf | 2.4K | 7.8% | 3 |
| Dec 2025 | Sejda | 2.3K | 7.4% | 4 |
| Dec 2025 | Foxit | 1.5K | 4.7% | 5 |
| Dec 2025 | PDFgear | 720 | 2.3% | 6 |
| Dec 2025 | PDFescape | 510 | 1.6% | 7 |
| Dec 2025 | PDF-XChange Editor | 320 | 1% | 8 |
| Dec 2025 | PDF Expert | 90 | 0.29% | 9 |
| Jan 2026 | iLovePDF | 18.5K | 48.5% | 1 |
| Jan 2026 | Adobe Acrobat | 10.4K | 27.2% | 2 |
| Jan 2026 | Smallpdf | 3K | 7.7% | 3 |
| Jan 2026 | Sejda | 2.4K | 6.3% | 4 |
| Jan 2026 | Foxit | 1.9K | 5% | 5 |
| Jan 2026 | PDFgear | 880 | 2.3% | 6 |
| Jan 2026 | PDFescape | 510 | 1.3% | 7 |
| Jan 2026 | PDF-XChange Editor | 480 | 1.3% | 8 |
| Jan 2026 | PDF Expert | 140 | 0.37% | 9 |
| Feb 2026 | iLovePDF | 18.5K | 44.6% | 1 |
| Feb 2026 | Adobe Acrobat | 12.8K | 30.8% | 2 |
| Feb 2026 | Smallpdf | 3.1K | 7.4% | 3 |
| Feb 2026 | Sejda | 2.9K | 7% | 4 |
| Feb 2026 | Foxit | 2K | 4.9% | 5 |
| Feb 2026 | PDFgear | 1K | 2.4% | 6 |
| Feb 2026 | PDFescape | 620 | 1.5% | 7 |
| Feb 2026 | PDF-XChange Editor | 480 | 1.2% | 8 |
| Feb 2026 | PDF Expert | 140 | 0.34% | 9 |
| Mar 2026 | iLovePDF | 22.8K | 46.7% | 1 |
| Mar 2026 | Adobe Acrobat | 14K | 28.8% | 2 |
| Mar 2026 | Smallpdf | 3.7K | 7.5% | 3 |
| Mar 2026 | Sejda | 3.3K | 6.9% | 4 |
| Mar 2026 | Foxit | 2.2K | 4.5% | 5 |
| Mar 2026 | PDFgear | 1.3K | 2.7% | 6 |
| Mar 2026 | PDFescape | 620 | 1.3% | 7 |
| Mar 2026 | PDF-XChange Editor | 590 | 1.2% | 8 |
| Mar 2026 | PDF Expert | 210 | 0.43% | 9 |
| Apr 2026 | iLovePDF | 22.9K | 50.6% | 1 |
| Apr 2026 | Adobe Acrobat | 12.2K | 26.9% | 2 |
| Apr 2026 | Smallpdf | 3.7K | 8.1% | 3 |
| Apr 2026 | Sejda | 2.8K | 6.2% | 4 |
| Apr 2026 | Foxit | 1.6K | 3.6% | 5 |
| Apr 2026 | PDFgear | 1K | 2.2% | 6 |
| Apr 2026 | PDFescape | 500 | 1.1% | 7 |
| Apr 2026 | PDF-XChange Editor | 480 | 1.1% | 8 |
| Apr 2026 | PDF Expert | 140 | 0.31% | 9 |
| May 2026 | iLovePDF | 23K | 49.7% | 1 |
| May 2026 | Adobe Acrobat | 12.6K | 27.3% | 2 |
| May 2026 | Sejda | 3.7K | 7.9% | 3 |
| May 2026 | Smallpdf | 3K | 6.4% | 4 |
| May 2026 | Foxit | 2K | 4.4% | 5 |
| May 2026 | PDFgear | 880 | 1.9% | 6 |
| May 2026 | PDFescape | 500 | 1.1% | 7 |
| May 2026 | PDF-XChange Editor | 480 | 1% | 8 |
| May 2026 | PDF Expert | 110 | 0.24% | 9 |
| Jun 2026 | iLovePDF | 23.5K | 46.7% | 1 |
| Jun 2026 | Adobe Acrobat | 15K | 29.8% | 2 |
| Jun 2026 | Sejda | 4K | 7.9% | 3 |
| Jun 2026 | Smallpdf | 3.6K | 7.2% | 4 |
| Jun 2026 | Foxit | 2.2K | 4.5% | 5 |
| Jun 2026 | PDFgear | 880 | 1.7% | 6 |
| Jun 2026 | PDF-XChange Editor | 590 | 1.2% | 7 |
| Jun 2026 | PDFescape | 400 | 0.8% | 8 |
| Jun 2026 | PDF Expert | 110 | 0.22% | 9 |
| Jul 2026 | iLovePDF | 23.4K | 44.4% | 1 |
| Jul 2026 | Adobe Acrobat | 16.7K | 31.7% | 2 |
| Jul 2026 | Sejda | 5.1K | 9.7% | 3 |
| Jul 2026 | Smallpdf | 3.2K | 6% | 4 |
| Jul 2026 | Foxit | 2.2K | 4.1% | 5 |
| Jul 2026 | PDFgear | 1K | 1.9% | 6 |
| Jul 2026 | PDF-XChange Editor | 590 | 1.1% | 7 |
| Jul 2026 | PDFescape | 420 | 0.8% | 8 |
| Jul 2026 | PDF Expert | 110 | 0.21% | 9 |
| Aug 2026 | iLovePDF | 22.7K | 47.2% | 1 |
| Aug 2026 | Adobe Acrobat | 13.4K | 27.8% | 2 |
| Aug 2026 | Sejda | 4.9K | 10.2% | 3 |
| Aug 2026 | Smallpdf | 3K | 6.3% | 4 |
| Aug 2026 | Foxit | 2K | 4.2% | 5 |
| Aug 2026 | PDFgear | 1K | 2.1% | 6 |
| Aug 2026 | PDF-XChange Editor | 480 | 1% | 7 |
| Aug 2026 | PDFescape | 420 | 0.88% | 8 |
| Aug 2026 | PDF Expert | 110 | 0.23% | 9 |
| Sep 2026 | iLovePDF | 22.6K | 53.1% | 1 |
| Sep 2026 | Adobe Acrobat | 10.3K | 24.4% | 2 |
| Sep 2026 | Smallpdf | 3K | 7% | 3 |
| Sep 2026 | Sejda | 2.9K | 6.9% | 4 |
| Sep 2026 | Foxit | 1.8K | 4.3% | 5 |
| Sep 2026 | PDFgear | 880 | 2.1% | 6 |
| Sep 2026 | PDF-XChange Editor | 480 | 1.1% | 7 |
| Sep 2026 | PDFescape | 340 | 0.8% | 8 |
| Sep 2026 | PDF Expert | 110 | 0.26% | 9 |
| Oct 2026 | iLovePDF | 22.7K | 56.8% | 1 |
| Oct 2026 | Adobe Acrobat | 8.6K | 21.6% | 2 |
| Oct 2026 | Sejda | 2.8K | 6.9% | 3 |
| Oct 2026 | Smallpdf | 2.4K | 6.1% | 4 |
| Oct 2026 | Foxit | 1.6K | 4% | 5 |
| Oct 2026 | PDFgear | 880 | 2.2% | 6 |
| Oct 2026 | PDF-XChange Editor | 590 | 1.5% | 7 |
| Oct 2026 | PDFescape | 330 | 0.82% | 8 |
| Oct 2026 | PDF Expert | 90 | 0.22% | 9 |

## How are branded searches counted for PDF editors?

- **Adobe Acrobat**: Measured on the search terms “acrobat reader”, “adobe acrobat”, “adobe acrobat convert”, “adobe acrobat pdf”, “adobe acrobat pro”, “adobe reader”, “adobe reader dow”, “adobe reader reader”, “adobeacrobat”, “adobeacrobat pdf” and “get adobe reader”, summed into one figure.
- **Foxit**: Measured on the search terms “foxit”, “foxit pdf”, “foxit pdf editor”, “foxit pdf reader” and “foxit reader”, summed into one figure.
- **iLovePDF**: Measured on the search terms “ilovepdf”, “ilovepdf convert”, “ilovepdf crop pdf”, “ilovepdf pdf”, “ilovepdf pdf editor”, “ilovepdf signature” and “ilovepdf splitter”, summed into one figure.
- **PDF Expert**: Measured on the search term “pdf expert”.
- **PDF-XChange Editor**: Measured on the search term “pdf xchange editor”.
- **PDFescape**: Measured on the search terms “pdfescape”, “pdfescape pdf” and “pdfescape pdf editor”, summed into one figure.
- **PDFgear**: Measured on the search term “pdfgear”.
- **Sejda**: Measured on the search terms “pdf sejda”, “sejda”, “sejda convert”, “sejda pdf” and “sejda pdf editor”, summed into one figure.
- **Smallpdf**: Measured on the search terms “smallpdf”, “smallpdf convert”, “smallpdf pdf” and “smallpdf pdf editor”, summed into one figure.

- [Adobe Acrobat](/demand/nz/brands/adobe-acrobat)
- [Foxit](/demand/nz/brands/foxit)
- [iLovePDF](/demand/nz/brands/ilovepdf)
- [PDF Expert](/demand/nz/brands/pdf-expert)
- [PDF-XChange Editor](/demand/nz/brands/pdf-xchange-editor)
- [PDFescape](/demand/nz/brands/pdfescape)
- [PDFgear](/demand/nz/brands/pdfgear)
- [Sejda](/demand/nz/brands/sejda)
- [Smallpdf](/demand/nz/brands/smallpdf)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among PDF editors in New Zealand?

In October 2026, iLovePDF was the most searched among PDF editors in New Zealand, with an estimated 22.7K branded searches, 56.8% of all searches for the nine tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "PDF editors in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-pdf-editors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pdf-editors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.