---
title: "Payroll and rostering software in New Zealand: Which brands are most popular in search?"
description: "Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Share of Search among PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll, IMS Payroll, Ace Payroll, Deputy and Tanda, the payroll and rostering software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-payroll-and-rostering-software"
publisher: "Brandwave"
---

# Payroll and rostering software in New Zealand: Which brands are most popular in search?

Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Share of Search among PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll, IMS Payroll, Ace Payroll, Deputy and Tanda, the payroll and rostering software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: PayHero, 33.8%

## Which brand is most popular in search among payroll and rostering software in New Zealand?

- In August 2026, PayHero was the most searched among payroll and rostering software in New Zealand, with an estimated 24.3K branded searches and 33.8% estimated Share of Search within this set.
- iPayroll is in 2nd place, 3.4 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand decreased from 34.7% to 33.8%.
- Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand decreased from 33.1% to 30.4%.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand increased from 13.2% to 15.2%.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand increased from 6% to 6.8%.
- Across the 11 months ending August 2026, PaySauce’s estimated Share of Search among payroll and rostering software in New Zealand increased from 5.9% to 6.4%.
- Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand increased from 5.7% to 6.2%.
- Across the 11 months ending August 2026, PayHero’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 34.7% in October 2025 and was lowest at 30.1% in June 2026.
- Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 35.7% in December 2025 and was lowest at 30.4% in August 2026.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 15.2% in August 2026 and was lowest at 11.7% in December 2025.
- Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.9% in March 2026 and was lowest at 6% in October 2025.
- Across the 11 months ending August 2026, PaySauce’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.2% in June 2026 and was lowest at 5.5% in April 2026.
- Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand peaked at 7.8% in April 2026 and was lowest at 5.7% in October 2025.
- Across the 11 months ending August 2026, IMS Payroll rose from 9th to 7th among payroll and rostering software in New Zealand.
- Across the 11 months ending August 2026, Deputy fell from 7th to 9th among payroll and rostering software in New Zealand.
- Across the 11 months ending August 2026, Ace Payroll and Tanda held steady: their estimated Share of Search among payroll and rostering software in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [PayHero vs iPayroll: compare search popularity](/demand/nz/compare/ipayroll-vs-payhero): 33.8% against 30.4% Share of Search.
- [PayHero vs Employment Hero: compare search popularity](/demand/nz/compare/employment-hero-vs-payhero): 33.8% against 15.2% Share of Search.
- [PayHero vs Smartly: compare search popularity](/demand/nz/compare/payhero-vs-smartly): 33.8% against 6.8% Share of Search.
- [PayHero vs PaySauce: compare search popularity](/demand/nz/compare/payhero-vs-paysauce): 33.8% against 6.4% Share of Search.
- [iPayroll vs Employment Hero: compare search popularity](/demand/nz/compare/employment-hero-vs-ipayroll): 30.4% against 15.2% Share of Search.
- [iPayroll vs Smartly: compare search popularity](/demand/nz/compare/ipayroll-vs-smartly): 30.4% against 6.8% Share of Search.
- [iPayroll vs PaySauce: compare search popularity](/demand/nz/compare/ipayroll-vs-paysauce): 30.4% against 6.4% Share of Search.
- [Employment Hero vs Smartly: compare search popularity](/demand/nz/compare/employment-hero-vs-smartly): 15.2% against 6.8% Share of Search.
- [Employment Hero vs PaySauce: compare search popularity](/demand/nz/compare/employment-hero-vs-paysauce): 15.2% against 6.4% Share of Search.
- [Smartly vs PaySauce: compare search popularity](/demand/nz/compare/paysauce-vs-smartly): 6.8% against 6.4% Share of Search.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
- In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
- In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
- In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.
- In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.
- Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 11 measured months, from 90 to 150 in August 2026.
- Estimated monthly branded searches for iPayroll in New Zealand fell 18.5% over 11 measured months, from 26.8K to 21.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PayHero | 33.8% | 24.3K | +4.1% | FlexiTime |
| 2 | iPayroll | 30.4% | 21.8K | 0.0% | iPayroll |
| 3 | Employment Hero | 15.2% | 10.9K | +1.4% | Employment Hero |
| 4 | Smartly | 6.8% | 4.9K | +0.6% | Smartly |
| 5 | PaySauce | 6.4% | 4.6K | -0.9% | PaySauce |
| 6 | Thankyou Payroll | 6.2% | 4.5K | -17.6% | Thankyou Payroll |
| 7 | IMS Payroll | 0.42% | 300 | +25.0% | MYOB |
| 8 | Ace Payroll | 0.36% | 260 | +23.8% | MYOB |
| 9 | Deputy | 0.31% | 220 | 0.0% | Deputy |
| 10 | Tanda | 0.21% | 150 | +50.0% | Tanda |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PayHero | 28K | 34.7% | 1 |
| Oct 2025 | iPayroll | 26.8K | 33.1% | 2 |
| Oct 2025 | Employment Hero | 10.7K | 13.2% | 3 |
| Oct 2025 | Smartly | 4.8K | 6% | 4 |
| Oct 2025 | PaySauce | 4.7K | 5.9% | 5 |
| Oct 2025 | Thankyou Payroll | 4.6K | 5.7% | 6 |
| Oct 2025 | Deputy | 460 | 0.57% | 7 |
| Oct 2025 | Ace Payroll | 390 | 0.48% | 8 |
| Oct 2025 | IMS Payroll | 300 | 0.37% | 9 |
| Oct 2025 | Tanda | 90 | 0.11% | 10 |
| Nov 2025 | PayHero | 28.2K | 34% | 1 |
| Nov 2025 | iPayroll | 26.8K | 32.3% | 2 |
| Nov 2025 | Employment Hero | 10.8K | 13% | 3 |
| Nov 2025 | Smartly | 5.9K | 7.1% | 4 |
| Nov 2025 | Thankyou Payroll | 5.6K | 6.7% | 5 |
| Nov 2025 | PaySauce | 4.7K | 5.7% | 6 |
| Nov 2025 | IMS Payroll | 370 | 0.45% | 7 |
| Nov 2025 | Ace Payroll | 330 | 0.4% | 8 |
| Nov 2025 | Deputy | 310 | 0.37% | 9 |
| Nov 2025 | Tanda | 100 | 0.12% | 10 |
| Dec 2025 | iPayroll | 26.8K | 35.7% | 1 |
| Dec 2025 | PayHero | 22.9K | 30.5% | 2 |
| Dec 2025 | Employment Hero | 8.8K | 11.7% | 3 |
| Dec 2025 | Thankyou Payroll | 5.5K | 7.4% | 4 |
| Dec 2025 | Smartly | 5.5K | 7.3% | 5 |
| Dec 2025 | PaySauce | 4.7K | 6.3% | 6 |
| Dec 2025 | IMS Payroll | 300 | 0.4% | 7 |
| Dec 2025 | Ace Payroll | 260 | 0.35% | 8 |
| Dec 2025 | Deputy | 220 | 0.29% | 9 |
| Dec 2025 | Tanda | 60 | 0.08% | 10 |
| Jan 2026 | PayHero | 22.9K | 33.3% | 1 |
| Jan 2026 | iPayroll | 22.7K | 33% | 2 |
| Jan 2026 | Employment Hero | 8.9K | 13% | 3 |
| Jan 2026 | Smartly | 4.9K | 7.1% | 4 |
| Jan 2026 | Thankyou Payroll | 4.5K | 6.5% | 5 |
| Jan 2026 | PaySauce | 3.9K | 5.7% | 6 |
| Jan 2026 | Deputy | 320 | 0.47% | 7 |
| Jan 2026 | IMS Payroll | 290 | 0.42% | 8 |
| Jan 2026 | Ace Payroll | 270 | 0.39% | 9 |
| Jan 2026 | Tanda | 60 | 0.09% | 10 |
| Feb 2026 | PayHero | 22.8K | 33% | 1 |
| Feb 2026 | iPayroll | 21.9K | 31.7% | 2 |
| Feb 2026 | Employment Hero | 8.9K | 12.9% | 3 |
| Feb 2026 | Smartly | 5.4K | 7.8% | 4 |
| Feb 2026 | PaySauce | 4.7K | 6.8% | 5 |
| Feb 2026 | Thankyou Payroll | 4.5K | 6.5% | 6 |
| Feb 2026 | Deputy | 330 | 0.48% | 7 |
| Feb 2026 | IMS Payroll | 300 | 0.43% | 8 |
| Feb 2026 | Ace Payroll | 260 | 0.38% | 9 |
| Feb 2026 | Tanda | 90 | 0.13% | 10 |
| Mar 2026 | iPayroll | 26.8K | 33.3% | 1 |
| Mar 2026 | PayHero | 24.6K | 30.6% | 2 |
| Mar 2026 | Employment Hero | 10.8K | 13.5% | 3 |
| Mar 2026 | Smartly | 6.4K | 7.9% | 4 |
| Mar 2026 | Thankyou Payroll | 5.5K | 6.9% | 5 |
| Mar 2026 | PaySauce | 4.7K | 5.9% | 6 |
| Mar 2026 | Deputy | 520 | 0.65% | 7 |
| Mar 2026 | IMS Payroll | 460 | 0.57% | 8 |
| Mar 2026 | Ace Payroll | 440 | 0.55% | 9 |
| Mar 2026 | Tanda | 120 | 0.15% | 10 |
| Apr 2026 | PayHero | 23.3K | 33% | 1 |
| Apr 2026 | iPayroll | 22.7K | 32% | 2 |
| Apr 2026 | Employment Hero | 8.9K | 12.6% | 3 |
| Apr 2026 | Thankyou Payroll | 5.5K | 7.8% | 4 |
| Apr 2026 | Smartly | 5.3K | 7.5% | 5 |
| Apr 2026 | PaySauce | 3.9K | 5.5% | 6 |
| Apr 2026 | IMS Payroll | 370 | 0.52% | 7 |
| Apr 2026 | Deputy | 310 | 0.44% | 8 |
| Apr 2026 | Ace Payroll | 300 | 0.42% | 9 |
| Apr 2026 | Tanda | 110 | 0.16% | 10 |
| May 2026 | PayHero | 23.4K | 32.7% | 1 |
| May 2026 | iPayroll | 21.9K | 30.6% | 2 |
| May 2026 | Employment Hero | 10.8K | 15.1% | 3 |
| May 2026 | Smartly | 5.3K | 7.4% | 4 |
| May 2026 | PaySauce | 4.7K | 6.5% | 5 |
| May 2026 | Thankyou Payroll | 4.5K | 6.3% | 6 |
| May 2026 | Deputy | 290 | 0.41% | 7 |
| May 2026 | IMS Payroll | 280 | 0.39% | 8 |
| May 2026 | Ace Payroll | 250 | 0.35% | 9 |
| May 2026 | Tanda | 140 | 0.2% | 10 |
| Jun 2026 | iPayroll | 26.8K | 33.6% | 1 |
| Jun 2026 | PayHero | 23.9K | 30.1% | 2 |
| Jun 2026 | Employment Hero | 10.8K | 13.5% | 3 |
| Jun 2026 | Smartly | 6K | 7.6% | 4 |
| Jun 2026 | PaySauce | 5.7K | 7.2% | 5 |
| Jun 2026 | Thankyou Payroll | 5.5K | 6.9% | 6 |
| Jun 2026 | Deputy | 310 | 0.39% | 7 |
| Jun 2026 | IMS Payroll | 240 | 0.3% | 8 |
| Jun 2026 | Ace Payroll | 210 | 0.26% | 9 |
| Jun 2026 | Tanda | 110 | 0.14% | 10 |
| Jul 2026 | PayHero | 23.3K | 32.6% | 1 |
| Jul 2026 | iPayroll | 21.8K | 30.5% | 2 |
| Jul 2026 | Employment Hero | 10.8K | 15% | 3 |
| Jul 2026 | Thankyou Payroll | 5.5K | 7.6% | 4 |
| Jul 2026 | Smartly | 4.8K | 6.7% | 5 |
| Jul 2026 | PaySauce | 4.7K | 6.5% | 6 |
| Jul 2026 | IMS Payroll | 240 | 0.34% | 7 |
| Jul 2026 | Deputy | 220 | 0.31% | 8 |
| Jul 2026 | Ace Payroll | 210 | 0.29% | 9 |
| Jul 2026 | Tanda | 100 | 0.14% | 10 |
| Aug 2026 | PayHero | 24.3K | 33.8% | 1 |
| Aug 2026 | iPayroll | 21.8K | 30.4% | 2 |
| Aug 2026 | Employment Hero | 10.9K | 15.2% | 3 |
| Aug 2026 | Smartly | 4.9K | 6.8% | 4 |
| Aug 2026 | PaySauce | 4.6K | 6.4% | 5 |
| Aug 2026 | Thankyou Payroll | 4.5K | 6.2% | 6 |
| Aug 2026 | IMS Payroll | 300 | 0.42% | 7 |
| Aug 2026 | Ace Payroll | 260 | 0.36% | 8 |
| Aug 2026 | Deputy | 220 | 0.31% | 9 |
| Aug 2026 | Tanda | 150 | 0.21% | 10 |
| Sep 2026 | Ace Payroll | — | — | — |
| Sep 2026 | Deputy | — | — | — |
| Sep 2026 | Employment Hero | — | — | — |
| Sep 2026 | IMS Payroll | — | — | — |
| Sep 2026 | iPayroll | — | — | — |
| Sep 2026 | PayHero | — | — | — |
| Sep 2026 | PaySauce | — | — | — |
| Sep 2026 | Smartly | — | — | — |
| Sep 2026 | Tanda | — | — | — |
| Sep 2026 | Thankyou Payroll | — | — | — |

## What is being compared

- **Ace Payroll**: Measured on the search terms “Ace Payroll”, “ace payroll myob”, “ace payroll nz” and “MYOB Ace Payroll”, summed into one figure.
- **Deputy**: Measured on the search terms “deputy app”, “deputy nz”, “deputy payroll”, “deputy pricing”, “deputy roster”, “deputy rostering”, “deputy rostering app”, “deputy scheduling” and “deputy software”, summed into one figure.
- **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure.
- **IMS Payroll**: Measured on the search terms “IMS Payroll” and “MYOB IMS Payroll”, summed into one figure.
- **iPayroll**: Measured on the search terms “iPayroll”, “ipayroll app”, “ipayroll fees”, “ipayroll nz” and “ipayroll pricing”, summed into one figure.
- **PayHero**: Measured on the search terms “flexitime nz”, “flexitime payhero”, “pay hero”, “PayHero”, “payhero app”, “payhero mobile app”, “payhero nz” and “payhero pricing”, summed into one figure.
- **PaySauce**: Measured on the search terms “pay sauce”, “PaySauce”, “paysauce app”, “paysauce nz”, “paysauce payroll” and “paysauce pricing”, summed into one figure.
- **Smartly**: Measured on the search terms “Smart Payroll”, “smart payroll nz”, “smartly app”, “smartly nz”, “Smartly payroll”, “smartly payroll app”, “smartly payroll nz” and “smartly pricing”, summed into one figure.
- **Tanda**: Measured on the search terms “tanda app”, “tanda nz”, “tanda payroll”, “tanda rostering” and “tanda software”, summed into one figure.
- **Thankyou Payroll**: Measured on the search terms “thank you payroll”, “Thankyou Payroll”, “thankyou payroll nz” and “thankyoupayroll”, summed into one figure.

- [Ace Payroll](/demand/nz/brands/ace-payroll)
- [Deputy](/demand/nz/brands/deputy)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [IMS Payroll](/demand/nz/brands/ims-payroll)
- [iPayroll](/demand/nz/brands/ipayroll)
- [PayHero](/demand/nz/brands/payhero)
- [PaySauce](/demand/nz/brands/paysauce)
- [Smartly](/demand/nz/brands/smartly)
- [Tanda](/demand/nz/brands/tanda)
- [Thankyou Payroll](/demand/nz/brands/thankyou-payroll)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among payroll and rostering software in New Zealand?

In August 2026, PayHero was the most searched among payroll and rostering software in New Zealand, with an estimated 24.3K branded searches and 33.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Payroll and rostering software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-payroll-and-rostering-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-payroll-and-rostering-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.