--- title: "Paystation vs Square: Which is searched more in New Zealand?" description: "Is Paystation or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/paystation-vs-square" publisher: "Brandwave" --- # Paystation vs Square: Which is searched more in New Zealand? Is Paystation or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Paystation and Square - **Competitive set**: Payment providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Paystation Share of Search**: 0.9% - **Square Share of Search**: 1.4% ## Is Paystation or Square more popular in search? - In September 2026, Square had more branded searches than Paystation among payment providers in New Zealand. Square had about 600 branded searches, while Paystation had 390. Square made up 1.4% of all payment provider searches we track, and Paystation accounted for 0.9%. - Square was ahead of Paystation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Paystation’s share of searches among payment providers in New Zealand moved from 0.73% to 0.9%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Square’s share of searches among payment providers in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 580 to 600. ## Top payment providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paystation was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Square was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paystation was listed before Square in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Windcave | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PayPal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Paystation | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Worldline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smartpay | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | POLi | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Square | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Adyen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment providers - Asked ChatGPT "Which payment provider should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. PayPal - Asked ChatGPT "What are the best payment providers in New Zealand?": 1. Stripe, 2. Windcave, 3. Worldline, 4. PayPal, 5. POLi - Asked ChatGPT "What's the best payment provider in New Zealand for taking card payments?": 1. Stripe, 2. Windcave, 3. Smartpay, 4. Square - Searched Google, AI Overview "best payment gateway": 1. Stripe, 2. Windcave, 3. Paystation, 4. PayPal - Searched Google, AI Overview "online payment provider": 1. Stripe, 2. PayPal, 3. Paystation, 4. Windcave, 5. POLi Not named in any answer: Adyen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand payment providers in September 2026? Neither Paystation nor Square moved beyond provider rounding among payment providers in Sep 2026. ## Month by month | Month | Paystation estimated searches | Paystation Share of Search | Paystation rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.73% | 8 | 580 | 1.1% | 7 | | Nov 2025 | 480 | 0.9% | 8 | 590 | 1.1% | 7 | | Dec 2025 | 320 | 0.62% | 8 | 440 | 0.85% | 7 | | Jan 2026 | 320 | 0.61% | 8 | 640 | 1.2% | 7 | | Feb 2026 | 390 | 0.74% | 8 | 530 | 1% | 7 | | Mar 2026 | 480 | 0.9% | 8 | 640 | 1.2% | 7 | | Apr 2026 | 390 | 0.74% | 8 | 580 | 1.1% | 7 | | May 2026 | 390 | 0.75% | 8 | 600 | 1.2% | 7 | | Jun 2026 | 390 | 0.74% | 8 | 650 | 1.2% | 7 | | Jul 2026 | 390 | 0.76% | 8 | 600 | 1.2% | 7 | | Aug 2026 | 390 | 0.89% | 8 | 670 | 1.5% | 7 | | Sep 2026 | 390 | 0.9% | 8 | 600 | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Paystation’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Paystation**: Measured on the search term “paystation”. - **Square**: Measured on the search terms “square appointments”, “square eftpos”, “square it”, “square payment”, “square payment gateway”, “square payment processor”, “square payments”, “square reader”, “square restaurant” and “square space site”, summed into one figure. - [Paystation profile](/demand/nz/brands/paystation) - [Square profile](/demand/nz/brands/square) - [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Paystation or Square more popular in search? In September 2026, Square had more branded searches than Paystation among payment providers in New Zealand. Square had about 600 branded searches, while Paystation had 390. Square made up 1.4% of all payment provider searches we track, and Paystation accounted for 0.9%. ## Cite this page Brandwave. "Paystation vs Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/paystation-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/paystation-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.