--- title: "Adyen vs Square: Which is searched more in New Zealand?" description: "Is Adyen or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/adyen-vs-square" publisher: "Brandwave" --- # Adyen vs Square: Which is searched more in New Zealand? Is Adyen or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adyen and Square - **Competitive set**: Payment providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adyen Share of Search**: 0.67% - **Square Share of Search**: 1.4% ## Is Adyen or Square more popular in search? - In September 2026, Square had more branded searches than Adyen among payment providers in New Zealand. Square had about 600 branded searches, while Adyen had 290. Square made up 1.4% of all payment provider searches we track, and Adyen accounted for 0.67%. - Square was ahead of Adyen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adyen’s share of searches among payment providers in New Zealand held steady at 0.67%, and its estimated monthly branded searches moved from 360 to 290. - Across the 12 months ending September 2026, Square’s share of searches among payment providers in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 580 to 600. ## Top payment providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adyen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stripe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Windcave | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PayPal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Paystation | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Worldline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smartpay | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | POLi | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Square | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Adyen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payment providers - Asked ChatGPT "Which payment provider should I use in New Zealand?": 1. Stripe, 2. Windcave, 3. PayPal - Asked ChatGPT "What are the best payment providers in New Zealand?": 1. Stripe, 2. Windcave, 3. Worldline, 4. PayPal, 5. POLi - Asked ChatGPT "What's the best payment provider in New Zealand for taking card payments?": 1. Stripe, 2. Windcave, 3. Smartpay, 4. Square - Searched Google, AI Overview "best payment gateway": 1. Stripe, 2. Windcave, 3. Paystation, 4. PayPal - Searched Google, AI Overview "online payment provider": 1. Stripe, 2. PayPal, 3. Paystation, 4. Windcave, 5. POLi Not named in any answer: Adyen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand payment providers in September 2026? - Estimated monthly branded searches for Adyen in New Zealand fell 19.4% over 12 measured months, from 360 to 290 in September 2026. ## Month by month | Month | Adyen estimated searches | Adyen Share of Search | Adyen rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 0.67% | 9 | 580 | 1.1% | 7 | | Nov 2025 | 350 | 0.66% | 9 | 590 | 1.1% | 7 | | Dec 2025 | 290 | 0.56% | 9 | 440 | 0.85% | 7 | | Jan 2026 | 300 | 0.57% | 9 | 640 | 1.2% | 7 | | Feb 2026 | 340 | 0.65% | 9 | 530 | 1% | 7 | | Mar 2026 | 360 | 0.68% | 9 | 640 | 1.2% | 7 | | Apr 2026 | 360 | 0.68% | 9 | 580 | 1.1% | 7 | | May 2026 | 360 | 0.69% | 9 | 600 | 1.2% | 7 | | Jun 2026 | 370 | 0.7% | 9 | 650 | 1.2% | 7 | | Jul 2026 | 300 | 0.58% | 9 | 600 | 1.2% | 7 | | Aug 2026 | 310 | 0.71% | 9 | 670 | 1.5% | 7 | | Sep 2026 | 290 | 0.67% | 9 | 600 | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Adyen’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adyen**: Measured on the search terms “adyen”, “adyen eftpos”, “adyen payment gateway” and “adyen payments”, summed into one figure. - **Square**: Measured on the search terms “square appointments”, “square eftpos”, “square it”, “square payment”, “square payment gateway”, “square payment processor”, “square payments”, “square reader”, “square restaurant” and “square space site”, summed into one figure. - [Adyen profile](/demand/nz/brands/adyen) - [Square profile](/demand/nz/brands/square) - [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adyen or Square more popular in search? In September 2026, Square had more branded searches than Adyen among payment providers in New Zealand. Square had about 600 branded searches, while Adyen had 290. Square made up 1.4% of all payment provider searches we track, and Adyen accounted for 0.67%. ## Cite this page Brandwave. "Adyen vs Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/adyen-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-payment-gateways/compare/adyen-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.