--- title: "Payment providers in New Zealand: Which brands are most popular in search?" description: "Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Share of Search among Square, PayPal, Windcave, Smartpay, Stripe, Worldline, POLi and Adyen, the payment providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-payment-gateways" publisher: "Brandwave" --- # Payment providers in New Zealand: Which brands are most popular in search? Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Share of Search among Square, PayPal, Windcave, Smartpay, Stripe, Worldline, POLi and Adyen, the payment providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Payment providers - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Square, 49% ## Which brand is most popular in search among payment providers in New Zealand? - In August 2026, Square was the most searched among payment providers in New Zealand, with an estimated 51.6K branded searches and 49% estimated Share of Search within this set. - PayPal is in 2nd place, 8.5 percentage points behind at 40.5% Share of Search. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand increased from 38% to 49%. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand decreased from 48.3% to 40.5%. - Across the 11 months ending August 2026, Windcave’s estimated Share of Search among payment providers in New Zealand decreased from 5.6% to 5%. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand decreased from 3.2% to 1.7%. - Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand decreased from 2.2% to 1.2%. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand peaked at 49% in August 2026 and was lowest at 37.9% in November 2025. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.5% in August 2026. - Across the 11 months ending August 2026, Windcave’s estimated Share of Search among payment providers in New Zealand peaked at 5.6% in October 2025 and was lowest at 4.5% in January 2026. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand peaked at 3.8% in November 2025 and was lowest at 1.5% in July 2026. - Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.2% in August 2026. - Across the 11 months ending August 2026, Square rose from 2nd to 1st among payment providers in New Zealand. - Across the 11 months ending August 2026, PayPal fell from 1st to 2nd among payment providers in New Zealand. - Across the 11 months ending August 2026, Stripe rose from 7th to 5th among payment providers in New Zealand. - Across the 11 months ending August 2026, Worldline fell from 5th to 6th among payment providers in New Zealand. - Across the 11 months ending August 2026, POLi fell from 6th to 7th among payment providers in New Zealand. - Across the 11 months ending August 2026, Adyen held steady: its estimated Share of Search among payment providers in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Square vs PayPal: compare search popularity](/demand/nz/compare/paypal-vs-square): 49% against 40.5% Share of Search. - [Square vs Windcave: compare search popularity](/demand/nz/compare/square-vs-windcave): 49% against 5% Share of Search. - [PayPal vs Windcave: compare search popularity](/demand/nz/compare/paypal-vs-windcave): 40.5% against 5% Share of Search. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%. - In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand. - In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand. - In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand. - Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026. - Estimated monthly branded searches for Windcave in New Zealand fell 15.7% over 11 measured months, from 6.2K to 5.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Square | 49% | 51.6K | +19.7% | Block | | 2 | PayPal | 40.5% | 42.7K | -17.4% | PayPal | | 3 | Windcave | 5% | 5.2K | +0.4% | Windcave | | 4 | Smartpay | 1.7% | 1.8K | +8.0% | Smartpay | | 5 | Stripe | 1.3% | 1.4K | +5.3% | Stripe | | 6 | Worldline | 1.2% | 1.3K | -25.0% | Worldline | | 7 | POLi | 0.86% | 910 | -11.7% | POLi | | 8 | Adyen | 0.4% | 420 | +13.5% | Adyen | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PayPal | 53.3K | 48.3% | 1 | | Oct 2025 | Square | 41.9K | 38% | 2 | | Oct 2025 | Windcave | 6.2K | 5.6% | 3 | | Oct 2025 | Smartpay | 3.6K | 3.2% | 4 | | Oct 2025 | Worldline | 2.4K | 2.2% | 5 | | Oct 2025 | POLi | 1.3K | 1.1% | 6 | | Oct 2025 | Stripe | 1.3K | 1.1% | 7 | | Oct 2025 | Adyen | 430 | 0.39% | 8 | | Nov 2025 | PayPal | 53.2K | 48.2% | 1 | | Nov 2025 | Square | 41.8K | 37.9% | 2 | | Nov 2025 | Windcave | 5.6K | 5% | 3 | | Nov 2025 | Smartpay | 4.2K | 3.8% | 4 | | Nov 2025 | Worldline | 2.4K | 2.2% | 5 | | Nov 2025 | POLi | 1.5K | 1.4% | 6 | | Nov 2025 | Stripe | 1.3K | 1.1% | 7 | | Nov 2025 | Adyen | 430 | 0.39% | 8 | | Dec 2025 | PayPal | 53.1K | 49.2% | 1 | | Dec 2025 | Square | 41.6K | 38.6% | 2 | | Dec 2025 | Windcave | 5.2K | 4.9% | 3 | | Dec 2025 | Smartpay | 3.2K | 3% | 4 | | Dec 2025 | Worldline | 2K | 1.8% | 5 | | Dec 2025 | POLi | 1.2K | 1.1% | 6 | | Dec 2025 | Stripe | 1.1K | 1% | 7 | | Dec 2025 | Adyen | 400 | 0.37% | 8 | | Jan 2026 | PayPal | 53.5K | 49.1% | 1 | | Jan 2026 | Square | 42K | 38.6% | 2 | | Jan 2026 | Windcave | 5K | 4.5% | 3 | | Jan 2026 | Smartpay | 3.4K | 3.1% | 4 | | Jan 2026 | Worldline | 2.1K | 2% | 5 | | Jan 2026 | POLi | 1.3K | 1.2% | 6 | | Jan 2026 | Stripe | 1.3K | 1.1% | 7 | | Jan 2026 | Adyen | 360 | 0.33% | 8 | | Feb 2026 | PayPal | 51.3K | 47.8% | 1 | | Feb 2026 | Square | 42K | 39.2% | 2 | | Feb 2026 | Windcave | 5.4K | 5% | 3 | | Feb 2026 | Smartpay | 3.4K | 3.2% | 4 | | Feb 2026 | Worldline | 2.1K | 1.9% | 5 | | Feb 2026 | Stripe | 1.6K | 1.4% | 6 | | Feb 2026 | POLi | 1.1K | 1% | 7 | | Feb 2026 | Adyen | 390 | 0.36% | 8 | | Mar 2026 | Square | 51.5K | 43.9% | 1 | | Mar 2026 | PayPal | 51.2K | 43.7% | 2 | | Mar 2026 | Windcave | 5.4K | 4.6% | 3 | | Mar 2026 | Smartpay | 3.1K | 2.6% | 4 | | Mar 2026 | Worldline | 2.9K | 2.4% | 5 | | Mar 2026 | Stripe | 1.4K | 1.2% | 6 | | Mar 2026 | POLi | 1.3K | 1.1% | 7 | | Mar 2026 | Adyen | 430 | 0.37% | 8 | | Apr 2026 | PayPal | 51.3K | 47.7% | 1 | | Apr 2026 | Square | 42.4K | 39.4% | 2 | | Apr 2026 | Windcave | 5.4K | 5% | 3 | | Apr 2026 | Smartpay | 2.8K | 2.6% | 4 | | Apr 2026 | Worldline | 2.7K | 2.5% | 5 | | Apr 2026 | Stripe | 1.4K | 1.3% | 6 | | Apr 2026 | POLi | 1.1K | 1% | 7 | | Apr 2026 | Adyen | 420 | 0.39% | 8 | | May 2026 | PayPal | 51.3K | 47.8% | 1 | | May 2026 | Square | 43K | 40.1% | 2 | | May 2026 | Windcave | 5.5K | 5.1% | 3 | | May 2026 | Worldline | 2.2K | 2.1% | 4 | | May 2026 | Smartpay | 2.1K | 2% | 5 | | May 2026 | Stripe | 1.4K | 1.3% | 6 | | May 2026 | POLi | 1.2K | 1.1% | 7 | | May 2026 | Adyen | 460 | 0.43% | 8 | | Jun 2026 | PayPal | 51.5K | 47.7% | 1 | | Jun 2026 | Square | 43.5K | 40.3% | 2 | | Jun 2026 | Windcave | 5.4K | 5% | 3 | | Jun 2026 | Worldline | 2.3K | 2.1% | 4 | | Jun 2026 | Smartpay | 2.1K | 2% | 5 | | Jun 2026 | Stripe | 1.7K | 1.6% | 6 | | Jun 2026 | POLi | 940 | 0.87% | 7 | | Jun 2026 | Adyen | 470 | 0.44% | 8 | | Jul 2026 | PayPal | 51.6K | 48.7% | 1 | | Jul 2026 | Square | 43.1K | 40.7% | 2 | | Jul 2026 | Windcave | 5.2K | 4.9% | 3 | | Jul 2026 | Worldline | 1.7K | 1.6% | 4 | | Jul 2026 | Smartpay | 1.6K | 1.5% | 5 | | Jul 2026 | Stripe | 1.3K | 1.3% | 6 | | Jul 2026 | POLi | 1K | 0.97% | 7 | | Jul 2026 | Adyen | 370 | 0.35% | 8 | | Aug 2026 | Square | 51.6K | 49% | 1 | | Aug 2026 | PayPal | 42.7K | 40.5% | 2 | | Aug 2026 | Windcave | 5.2K | 5% | 3 | | Aug 2026 | Smartpay | 1.8K | 1.7% | 4 | | Aug 2026 | Stripe | 1.4K | 1.3% | 5 | | Aug 2026 | Worldline | 1.3K | 1.2% | 6 | | Aug 2026 | POLi | 910 | 0.86% | 7 | | Aug 2026 | Adyen | 420 | 0.4% | 8 | | Sep 2026 | Adyen | — | — | — | | Sep 2026 | PayPal | — | — | — | | Sep 2026 | POLi | — | — | — | | Sep 2026 | Smartpay | — | — | — | | Sep 2026 | Square | — | — | — | | Sep 2026 | Stripe | — | — | — | | Sep 2026 | Windcave | — | — | — | | Sep 2026 | Worldline | — | — | — | ## What is being compared - **Adyen**: Measured on the search terms “adyen”, “adyen com”, “adyen eftpos”, “adyen near me”, “adyen new zealand”, “adyen nz”, “adyen online”, “adyen payment gateway” and “adyen payments”, summed into one figure. - **PayPal**: Measured on the search terms “buy paysafecard with paypal”, “my paypal”, “paypal”, “paypal app”, “paypal aus”, “paypal card”, “paypal com”, “paypal contacts”, “paypal cost”, “paypal currency exchange”, “paypal customer services”, “paypal debit card”, “paypal eftpos”, “paypal founders”, “paypal gift card”, “paypal me”, “paypal me link”, “paypal near me”, “paypal nz”, “paypal online”, “paypal pay in 4”, “paypal pay in 4 nz”, “paypal payment”, “paypal payment gateway” and “paypal share”, summed into one figure. - **POLi**: Measured on the search terms “poli nz”, “poli pay”, “poli payment gateway” and “poli payments casino”, summed into one figure. - **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure. - **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure. - **Stripe**: Measured on the search terms “stripe eftpos”, “stripe nz”, “stripe payment gateway” and “stripe payments”, summed into one figure. - **Windcave**: Measured on the search terms “windcave”, “windcave com”, “windcave contact”, “windcave eftpos”, “windcave eftpos machine”, “windcave ltd”, “windcave near me”, “windcave new zealand”, “windcave nz”, “windcave payment”, “windcave payment gateway” and “windcave support”, summed into one figure. - **Worldline**: Measured on the search terms “paymark worldline”, “worldline”, “worldline com”, “worldline eftpos”, “worldline insights”, “worldline near me”, “worldline new zealand”, “worldline nz”, “worldline online”, “worldline paymark”, “worldline payment gateway” and “worldline payments”, summed into one figure. - [Adyen](/demand/nz/brands/adyen) - [PayPal](/demand/nz/brands/paypal) - [POLi](/demand/nz/brands/poli) - [Smartpay](/demand/nz/brands/smartpay) - [Square](/demand/nz/brands/square) - [Stripe](/demand/nz/brands/stripe) - [Windcave](/demand/nz/brands/windcave) - [Worldline](/demand/nz/brands/worldline) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among payment providers in New Zealand? In August 2026, Square was the most searched among payment providers in New Zealand, with an estimated 51.6K branded searches and 49% estimated Share of Search within this set. ## Cite this page Brandwave. "Payment providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-payment-gateways This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-payment-gateways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.