---
title: "Pasture seed suppliers in New Zealand: Which are most popular?"
description: "Compare the pasture seed brands New Zealand farmers sow. Share of Search among Wrightson Seeds, Barenbrug, Cropmark Seeds and Agricom, the pasture seed suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pasture-seed-suppliers"
publisher: "Brandwave"
---

# Pasture seed suppliers in New Zealand: Which are most popular?

Compare the pasture seed brands New Zealand farmers sow. Share of Search among Wrightson Seeds, Barenbrug, Cropmark Seeds and Agricom, the pasture seed suppliers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pasture seed suppliers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Oct 2026
- **Highest Share of Search**: Wrightson Seeds, 61.5%

## Which brand is most popular in search among pasture seed suppliers in New Zealand?

- In October 2026, Wrightson Seeds was the most searched among pasture seed suppliers in New Zealand, with an estimated 720 branded searches, 61.5% of all searches for the four tracked by the Brandwave Brand Demand Index.
- Barenbrug is in 2nd place, 37.6 percentage points behind at 23.9%.
- Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand increased from 60.5% to 61.5%.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand decreased from 28.6% to 23.9%.
- Across the 12 months ending October 2026, Cropmark Seeds’ share of searches among pasture seed suppliers in New Zealand increased from 9.2% to 12%.
- Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand increased from 1.7% to 2.6%.
- Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand peaked at 63.4% in May 2026 and was lowest at 49% in February 2026.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand peaked at 35.8% in January 2026 and was lowest at 23.9% in October 2026.
- Across the 12 months ending October 2026, Cropmark Seeds’ share of searches among pasture seed suppliers in New Zealand peaked at 15.4% in June 2026 and was lowest at 8.8% in March 2026.
- Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand peaked at 4.8% in February 2026 and was lowest at 1% in April 2026.

## Top pasture seed suppliers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wrightson Seeds was mentioned most often, in four of the five answers. Wrightson Seeds was recommended most often, coming first in both answers that gave a list. Barenbrug was second, and Cropmark Seeds and Agricom tied for third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wrightson Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Barenbrug | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Cropmark Seeds | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Agricom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about pasture seed suppliers

- Asked ChatGPT "Which pasture seed supplier should I buy in New Zealand?": 1. Wrightson Seeds
- Asked ChatGPT "What are the best pasture seed suppliers in New Zealand?": 1. Wrightson Seeds, 2. Barenbrug, 3. Agricom, 4. Cropmark Seeds
- Asked ChatGPT "What's the best pasture seed supplier in New Zealand for a farm?": 1. Wrightson Seeds, 2. Barenbrug, 3. Cropmark Seeds, 4. Agricom
- Searched Google, AI Overview "grass seed nz": named none of the brands we track
- Searched Google, AI Overview "pasture seed nz": 1. Wrightson Seeds

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Wrightson Seeds vs Barenbrug: compare search popularity](/demand/nz/compare/barenbrug-vs-wrightson-seeds): 61.5% against 23.9% Share of Search.
- [Wrightson Seeds vs Cropmark Seeds: compare search popularity](/demand/nz/compare/cropmark-seeds-vs-wrightson-seeds): 61.5% against 12% Share of Search.
- [Wrightson Seeds vs Agricom: compare search popularity](/demand/nz/compare/agricom-vs-wrightson-seeds): 61.5% against 2.6% Share of Search.
- [Barenbrug vs Cropmark Seeds: compare search popularity](/demand/nz/compare/barenbrug-vs-cropmark-seeds): 23.9% against 12% Share of Search.
- [Barenbrug vs Agricom: compare search popularity](/demand/nz/compare/agricom-vs-barenbrug): 23.9% against 2.6% Share of Search.
- [Cropmark Seeds vs Agricom: compare search popularity](/demand/nz/compare/agricom-vs-cropmark-seeds): 12% against 2.6% Share of Search.

## How did search popularity change for New Zealand pasture seed suppliers in October 2026?

- In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%.
- In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.
- In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.
- In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.

## Which pasture seed suppliers do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wrightson Seeds | 61.5% | 720 | 0.0% | Wrightson Seeds |
| 2 | Barenbrug | 23.9% | 280 | -20.0% | Barenbrug |
| 3 | Cropmark Seeds | 12% | 140 | 0.0% | Cropmark Seeds |
| 4 | Agricom | 2.6% | 30 | +50.0% | Agricom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Wrightson Seeds | 720 | 60.5% | 1 |
| Nov 2025 | Barenbrug | 340 | 28.6% | 2 |
| Nov 2025 | Cropmark Seeds | 110 | 9.2% | 3 |
| Nov 2025 | Agricom | 20 | 1.7% | 4 |
| Dec 2025 | Wrightson Seeds | 390 | 53.4% | 1 |
| Dec 2025 | Barenbrug | 260 | 35.6% | 2 |
| Dec 2025 | Cropmark Seeds | 70 | 9.6% | 3 |
| Dec 2025 | Agricom | 10 | 1.4% | 4 |
| Jan 2026 | Wrightson Seeds | 480 | 50.5% | 1 |
| Jan 2026 | Barenbrug | 340 | 35.8% | 2 |
| Jan 2026 | Cropmark Seeds | 110 | 11.6% | 3 |
| Jan 2026 | Agricom | 20 | 2.1% | 4 |
| Feb 2026 | Wrightson Seeds | 720 | 49% | 1 |
| Feb 2026 | Barenbrug | 510 | 34.7% | 2 |
| Feb 2026 | Cropmark Seeds | 170 | 11.6% | 3 |
| Feb 2026 | Agricom | 70 | 4.8% | 4 |
| Mar 2026 | Wrightson Seeds | 880 | 55.3% | 1 |
| Mar 2026 | Barenbrug | 520 | 32.7% | 2 |
| Mar 2026 | Cropmark Seeds | 140 | 8.8% | 3 |
| Mar 2026 | Agricom | 50 | 3.1% | 4 |
| Apr 2026 | Wrightson Seeds | 590 | 60.2% | 1 |
| Apr 2026 | Barenbrug | 290 | 29.6% | 2 |
| Apr 2026 | Cropmark Seeds | 90 | 9.2% | 3 |
| Apr 2026 | Agricom | 10 | 1% | 4 |
| May 2026 | Wrightson Seeds | 590 | 63.4% | 1 |
| May 2026 | Barenbrug | 240 | 25.8% | 2 |
| May 2026 | Cropmark Seeds | 90 | 9.7% | 3 |
| May 2026 | Agricom | 10 | 1.1% | 4 |
| Jun 2026 | Wrightson Seeds | 480 | 52.7% | 1 |
| Jun 2026 | Barenbrug | 280 | 30.8% | 2 |
| Jun 2026 | Cropmark Seeds | 140 | 15.4% | 3 |
| Jun 2026 | Agricom | 10 | 1.1% | 4 |
| Jul 2026 | Wrightson Seeds | 590 | 56.7% | 1 |
| Jul 2026 | Barenbrug | 320 | 30.8% | 2 |
| Jul 2026 | Cropmark Seeds | 110 | 10.6% | 3 |
| Jul 2026 | Agricom | 20 | 1.9% | 4 |
| Aug 2026 | Wrightson Seeds | 720 | 58.1% | 1 |
| Aug 2026 | Barenbrug | 330 | 26.6% | 2 |
| Aug 2026 | Cropmark Seeds | 170 | 13.7% | 3 |
| Aug 2026 | Agricom | 20 | 1.6% | 4 |
| Sep 2026 | Wrightson Seeds | 720 | 58.5% | 1 |
| Sep 2026 | Barenbrug | 350 | 28.5% | 2 |
| Sep 2026 | Cropmark Seeds | 140 | 11.4% | 3 |
| Sep 2026 | Agricom | 20 | 1.6% | 4 |
| Oct 2026 | Wrightson Seeds | 720 | 61.5% | 1 |
| Oct 2026 | Barenbrug | 280 | 23.9% | 2 |
| Oct 2026 | Cropmark Seeds | 140 | 12% | 3 |
| Oct 2026 | Agricom | 30 | 2.6% | 4 |

## How are branded searches counted for pasture seed suppliers?

- **Agricom**: Measured on the search term “agricom seed”.
- **Barenbrug**: Measured on the search terms “barenbrug”, “barenbrug fescue”, “barenbrug grass”, “barenbrug group”, “barenbrug ryegrass”, “barenbrug ryegrass seed”, “barenbrug seed” and “barenbrug tall fescue”, summed into one figure.
- **Cropmark Seeds**: Measured on the search term “cropmark seeds”.
- **Wrightson Seeds**: Measured on the search term “pgg seeds”.

- [Agricom](/demand/nz/brands/agricom)
- [Barenbrug](/demand/nz/brands/barenbrug)
- [Cropmark Seeds](/demand/nz/brands/cropmark-seeds)
- [Wrightson Seeds](/demand/nz/brands/wrightson-seeds)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pasture seed suppliers in New Zealand?

In October 2026, Wrightson Seeds was the most searched among pasture seed suppliers in New Zealand, with an estimated 720 branded searches, 61.5% of all searches for the four tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Pasture seed suppliers in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-pasture-seed-suppliers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pasture-seed-suppliers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.