---
title: "Pasta sauce brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pasta sauce and pesto brands New Zealanders stir through dinner. Share of Search among Barilla, Leggo's, Dolmio, Raguletto and Sacla, the pasta sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pasta-sauce-brands"
publisher: "Brandwave"
---

# Pasta sauce brands in New Zealand: Which brands are most popular in search?

Compare the pasta sauce and pesto brands New Zealanders stir through dinner. Share of Search among Barilla, Leggo's, Dolmio, Raguletto and Sacla, the pasta sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pasta sauce brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Barilla, 53%

## Which brand is most popular in search among pasta sauce brands in New Zealand?

- In August 2026, Barilla was the most searched among pasta sauce brands in New Zealand, with an estimated 3.1K branded searches and 53% estimated Share of Search within this set.
- Leggo's is in 2nd place, 24.7 percentage points behind at 28.3% Share of Search.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand increased from 38.9% to 53%.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand decreased from 33.3% to 28.3%.
- Across the 11 months ending August 2026, Dolmio’s estimated Share of Search among pasta sauce brands in New Zealand decreased from 26.3% to 18.1%.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 36.3% in November 2025.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 21.9% in June 2026.
- Across the 11 months ending August 2026, Dolmio’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 26.3% in October 2025 and was lowest at 13.5% in July 2026.
- Across the 11 months ending August 2026, Raguletto and Sacla held steady: their estimated Share of Search among pasta sauce brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Barilla vs Leggo's: compare search popularity](/demand/nz/compare/barilla-vs-leggos): 53% against 28.3% Share of Search.
- [Barilla vs Dolmio: compare search popularity](/demand/nz/compare/barilla-vs-dolmio): 53% against 18.1% Share of Search.
- [Leggo's vs Dolmio: compare search popularity](/demand/nz/compare/dolmio-vs-leggos): 28.3% against 18.1% Share of Search.

## How did search popularity change for New Zealand pasta sauce brands in August 2026?

- In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%.
- In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.
- In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barilla | 53% | 3.1K | -3.4% | Barilla |
| 2 | Leggo's | 28.3% | 1.7K | -20.9% | Leggo's |
| 3 | Dolmio | 18.1% | 1.1K | +27.4% | Mars |
| 4 | Raguletto | 0.34% | 20 | -33.3% | Raguletto |
| 5 | Sacla | 0.34% | 20 | +100.0% | Sacla |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barilla | 1.1K | 38.9% | 1 |
| Oct 2025 | Leggo's | 950 | 33.3% | 2 |
| Oct 2025 | Dolmio | 750 | 26.3% | 3 |
| Oct 2025 | Raguletto | 20 | 0.7% | 4 |
| Oct 2025 | Sacla | 20 | 0.7% | 5 |
| Nov 2025 | Leggo's | 1.2K | 42.3% | 1 |
| Nov 2025 | Barilla | 1K | 36.3% | 2 |
| Nov 2025 | Dolmio | 560 | 19.7% | 3 |
| Nov 2025 | Sacla | 30 | 1.1% | 4 |
| Nov 2025 | Raguletto | 20 | 0.7% | 5 |
| Dec 2025 | Leggo's | 1.3K | 41.8% | 1 |
| Dec 2025 | Barilla | 1.2K | 37.9% | 2 |
| Dec 2025 | Dolmio | 600 | 19.3% | 3 |
| Dec 2025 | Raguletto | 20 | 0.64% | 4 |
| Dec 2025 | Sacla | 10 | 0.32% | 5 |
| Jan 2026 | Barilla | 1.7K | 46.6% | 1 |
| Jan 2026 | Leggo's | 1.1K | 29.6% | 2 |
| Jan 2026 | Dolmio | 840 | 22.6% | 3 |
| Jan 2026 | Raguletto | 20 | 0.54% | 4 |
| Jan 2026 | Sacla | 20 | 0.54% | 5 |
| Feb 2026 | Barilla | 2K | 54.3% | 1 |
| Feb 2026 | Leggo's | 1K | 27% | 2 |
| Feb 2026 | Dolmio | 650 | 17.6% | 3 |
| Feb 2026 | Raguletto | 20 | 0.54% | 4 |
| Feb 2026 | Sacla | 20 | 0.54% | 5 |
| Mar 2026 | Barilla | 1.9K | 47.8% | 1 |
| Mar 2026 | Leggo's | 1.3K | 31.1% | 2 |
| Mar 2026 | Dolmio | 820 | 20.1% | 3 |
| Mar 2026 | Raguletto | 20 | 0.49% | 4 |
| Mar 2026 | Sacla | 20 | 0.49% | 5 |
| Apr 2026 | Barilla | 1.9K | 48.7% | 1 |
| Apr 2026 | Leggo's | 1.2K | 31.3% | 2 |
| Apr 2026 | Dolmio | 740 | 19% | 3 |
| Apr 2026 | Raguletto | 20 | 0.51% | 4 |
| Apr 2026 | Sacla | 20 | 0.51% | 5 |
| May 2026 | Barilla | 3.7K | 62.2% | 1 |
| May 2026 | Leggo's | 1.4K | 23.1% | 2 |
| May 2026 | Dolmio | 850 | 14.2% | 3 |
| May 2026 | Raguletto | 20 | 0.33% | 4 |
| May 2026 | Sacla | 10 | 0.17% | 5 |
| Jun 2026 | Barilla | 3.9K | 63.2% | 1 |
| Jun 2026 | Leggo's | 1.3K | 21.9% | 2 |
| Jun 2026 | Dolmio | 870 | 14.2% | 3 |
| Jun 2026 | Raguletto | 20 | 0.33% | 4 |
| Jun 2026 | Sacla | 20 | 0.33% | 5 |
| Jul 2026 | Barilla | 3.2K | 52% | 1 |
| Jul 2026 | Leggo's | 2.1K | 33.9% | 2 |
| Jul 2026 | Dolmio | 840 | 13.5% | 3 |
| Jul 2026 | Raguletto | 30 | 0.48% | 4 |
| Jul 2026 | Sacla | 10 | 0.16% | 5 |
| Aug 2026 | Barilla | 3.1K | 53% | 1 |
| Aug 2026 | Leggo's | 1.7K | 28.3% | 2 |
| Aug 2026 | Dolmio | 1.1K | 18.1% | 3 |
| Aug 2026 | Raguletto | 20 | 0.34% | 4 |
| Aug 2026 | Sacla | 20 | 0.34% | 5 |
| Sep 2026 | Barilla | — | — | — |
| Sep 2026 | Dolmio | — | — | — |
| Sep 2026 | Leggo's | — | — | — |
| Sep 2026 | Raguletto | — | — | — |
| Sep 2026 | Sacla | — | — | — |

## What is being compared

- **Barilla**: Measured on the search terms “barilla”, “barilla bolognese”, “barilla com”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla near me”, “barilla nz”, “barilla oven ready lasagne”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla ready pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti”, “barilla tomato sauce”, “barilla wheat pasta”, “barilla whole wheat pasta” and “lasagna barilla oven ready”, summed into one figure.
- **Dolmio**: Measured on the search terms “dolmio”, “dolmio bolognese”, “dolmio bolognese sauce”, “dolmio com au”, “dolmio near me”, “dolmio nz”, “dolmio pasta bake”, “dolmio pasta sauce”, “dolmio pesto”, “dolmio sauce”, “dolmio tomato sauce” and “lasagna sauce dolmio”, summed into one figure.
- **Leggo's**: Measured on the search terms “leggo's”, “leggos”, “leggos bolognese”, “leggos bolognese sauce”, “leggos com au”, “leggos near me”, “leggos nz”, “leggos pasta bake”, “leggos pasta bake sauce”, “leggos pasta sauce”, “leggos pesto”, “leggos pizza sauce”, “leggos sauce” and “leggos tomato sauce”, summed into one figure.
- **Raguletto**: Measured on the search terms “raguletto”, “raguletto bolognese” and “raguletto pasta sauce”, summed into one figure.
- **Sacla**: Measured on the search terms “sacla pasta sauce” and “sacla pesto”, summed into one figure.

- [Barilla](/demand/nz/brands/barilla)
- [Dolmio](/demand/nz/brands/dolmio)
- [Leggo's](/demand/nz/brands/leggos)
- [Raguletto](/demand/nz/brands/raguletto)
- [Sacla](/demand/nz/brands/sacla)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pasta sauce brands in New Zealand?

In August 2026, Barilla was the most searched among pasta sauce brands in New Zealand, with an estimated 3.1K branded searches and 53% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pasta sauce brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pasta-sauce-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pasta-sauce-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.