--- title: "KitchenAid vs Philips: Which is searched more in New Zealand?" description: "Is KitchenAid or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands/compare/kitchenaid-vs-philips" publisher: "Brandwave" --- # KitchenAid vs Philips: Which is searched more in New Zealand? Is KitchenAid or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Philips - **Competitive set**: Pasta maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 28.6% - **Philips Share of Search**: 22% ## Is KitchenAid or Philips more popular in search? - In September 2026, KitchenAid had more branded searches than Philips among pasta maker brands in New Zealand. KitchenAid had about 6,790 branded searches, while Philips had 5,230. KitchenAid made up 28.6% of all pasta maker brand searches we track, and Philips accounted for 22%. - KitchenAid was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand moved from 35.3% to 28.6%, and its estimated monthly branded searches held steady at 6.8K. - Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K. ## Top pasta maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. KitchenAid was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips was listed before KitchenAid in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marcato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Imperia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Philips | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta maker brands - Asked ChatGPT "Which pasta maker brand should I buy in New Zealand?": 1. Marcato, 2. Philips, 3. Imperia, 4. KitchenAid - Asked ChatGPT "What are the best pasta maker brands in New Zealand?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid - Asked ChatGPT "What's the best pasta maker brand in New Zealand for fresh pasta?": 1. Marcato, 2. Imperia, 3. Philips - Searched Google, AI Overview "pasta maker nz": 1. KitchenAid, 2. Philips, 3. Marcato - Searched Google, AI Overview "pasta machine nz": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid Not named in any answer: Smeg and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta maker brands in September 2026? - In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%. - In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 35.3% | 1 | 4.6K | 23.7% | 2 | | Nov 2025 | 11.8K | 43.9% | 1 | 5.1K | 19.2% | 3 | | Dec 2025 | 12.1K | 44.3% | 1 | 5.5K | 20.3% | 3 | | Jan 2026 | 8.1K | 38.9% | 1 | 5.3K | 25.5% | 2 | | Feb 2026 | 6.5K | 38.1% | 1 | 4.4K | 25.8% | 2 | | Mar 2026 | 6.5K | 37.4% | 1 | 4.3K | 24.7% | 2 | | Apr 2026 | 6.6K | 34.5% | 1 | 5.5K | 29.2% | 2 | | May 2026 | 6.7K | 32.6% | 1 | 6.1K | 29.7% | 2 | | Jun 2026 | 6.5K | 31.7% | 1 | 6.2K | 30% | 2 | | Jul 2026 | 6.6K | 25.6% | 2 | 5.6K | 21.8% | 3 | | Aug 2026 | 6.7K | 23.9% | 2 | 5.7K | 20.6% | 3 | | Sep 2026 | 6.8K | 28.6% | 2 | 5.2K | 22% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure. - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [Philips profile](/demand/nz/brands/philips) - [All pasta maker brands in New Zealand](/demand/nz/categories/nz-pasta-maker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Philips more popular in search? In September 2026, KitchenAid had more branded searches than Philips among pasta maker brands in New Zealand. KitchenAid had about 6,790 branded searches, while Philips had 5,230. KitchenAid made up 28.6% of all pasta maker brand searches we track, and Philips accounted for 22%. ## Cite this page Brandwave. "KitchenAid vs Philips: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands/compare/kitchenaid-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands/compare/kitchenaid-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.