---
title: "Pasta maker brands in New Zealand: Which are searched most?"
description: "Compare the pasta maker brands people buy. Share of Search among Smeg, KitchenAid, Philips, Kenwood, Marcato and Imperia, the pasta maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands"
publisher: "Brandwave"
---

# Pasta maker brands in New Zealand: Which are searched most?

Compare the pasta maker brands people buy. Share of Search among Smeg, KitchenAid, Philips, Kenwood, Marcato and Imperia, the pasta maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pasta maker brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Smeg, 32.2%

## Which brand is most popular in search among pasta maker brands in New Zealand?

- In September 2026, Smeg was the most searched among pasta maker brands in New Zealand, with an estimated 7.6K branded searches, 32.2% of all searches for the six we track.
- KitchenAid is in 2nd place, 3.6 percentage points behind at 28.6%.
- Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand increased from 18.9% to 32.2%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand decreased from 35.3% to 28.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand decreased from 23.7% to 22%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand decreased from 21.3% to 16.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand peaked at 39.8% in August 2026 and was lowest at 12.7% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand peaked at 44.3% in December 2025 and was lowest at 23.9% in August 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand peaked at 30% in June 2026 and was lowest at 19.2% in November 2025.
- Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand peaked at 22.4% in December 2025 and was lowest at 15.2% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 4th to 1st among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Kenwood fell from 3rd to 4th among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Marcato and Imperia held steady: their share of searches among pasta maker brands in New Zealand each moved less than 0.5 percentage points.

## Top pasta maker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips and Marcato appeared every time. Marcato was recommended most often, coming first in all four answers that gave a list. Imperia was second, and Philips was third. Smeg, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Marcato | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Imperia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Philips | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| KitchenAid | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pasta maker brands

- Asked ChatGPT "Which pasta maker brand should I buy in New Zealand?": 1. Marcato, 2. Philips, 3. Imperia, 4. KitchenAid
- Asked ChatGPT "What are the best pasta maker brands in New Zealand?": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid
- Asked ChatGPT "What's the best pasta maker brand in New Zealand for fresh pasta?": 1. Marcato, 2. Imperia, 3. Philips
- Searched Google, AI Overview "pasta maker nz": 1. KitchenAid, 2. Philips, 3. Marcato
- Searched Google, AI Overview "pasta machine nz": 1. Marcato, 2. Imperia, 3. Philips, 4. KitchenAid

Not named in any answer: Smeg and Kenwood.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Smeg vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-smeg): 32.2% against 28.6% Share of Search.
- [Smeg vs Philips: compare search popularity](/demand/nz/compare/philips-vs-smeg): 32.2% against 22% Share of Search.
- [Smeg vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-smeg): 32.2% against 16.4% Share of Search.
- [KitchenAid vs Philips: compare search popularity](/demand/nz/compare/kitchenaid-vs-philips): 28.6% against 22% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-kitchenaid): 28.6% against 16.4% Share of Search.
- [Philips vs Kenwood: compare search popularity](/demand/nz/compare/kenwood-vs-philips): 22% against 16.4% Share of Search.

## How did search popularity change for New Zealand pasta maker brands in September 2026?

- In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.
- In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.
- In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.
- In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.
- Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smeg | 32.2% | 7.6K | -31.0% | Smeg |
| 2 | KitchenAid | 28.6% | 6.8K | +2.1% | KitchenAid |
| 3 | Philips | 22% | 5.2K | -8.6% | Philips |
| 4 | Kenwood | 16.4% | 3.9K | -7.6% | Kenwood |
| 5 | Marcato | 0.46% | 110 | 0.0% | Marcato |
| 6 | Imperia | 0.29% | 70 | +75.0% | Imperia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 6.8K | 35.3% | 1 |
| Oct 2025 | Philips | 4.6K | 23.7% | 2 |
| Oct 2025 | Kenwood | 4.1K | 21.3% | 3 |
| Oct 2025 | Smeg | 3.6K | 18.9% | 4 |
| Oct 2025 | Marcato | 110 | 0.57% | 5 |
| Oct 2025 | Imperia | 40 | 0.21% | 6 |
| Nov 2025 | KitchenAid | 11.8K | 43.9% | 1 |
| Nov 2025 | Kenwood | 5.4K | 20.2% | 2 |
| Nov 2025 | Philips | 5.1K | 19.2% | 3 |
| Nov 2025 | Smeg | 4.3K | 15.9% | 4 |
| Nov 2025 | Marcato | 170 | 0.63% | 5 |
| Nov 2025 | Imperia | 40 | 0.15% | 6 |
| Dec 2025 | KitchenAid | 12.1K | 44.3% | 1 |
| Dec 2025 | Kenwood | 6.1K | 22.4% | 2 |
| Dec 2025 | Philips | 5.5K | 20.3% | 3 |
| Dec 2025 | Smeg | 3.5K | 12.7% | 4 |
| Dec 2025 | Imperia | 50 | 0.18% | 5 |
| Dec 2025 | Marcato | 40 | 0.15% | 6 |
| Jan 2026 | KitchenAid | 8.1K | 38.9% | 1 |
| Jan 2026 | Philips | 5.3K | 25.5% | 2 |
| Jan 2026 | Kenwood | 4.4K | 21.2% | 3 |
| Jan 2026 | Smeg | 2.9K | 13.9% | 4 |
| Jan 2026 | Imperia | 50 | 0.24% | 5 |
| Jan 2026 | Marcato | 50 | 0.24% | 6 |
| Feb 2026 | KitchenAid | 6.5K | 38.1% | 1 |
| Feb 2026 | Philips | 4.4K | 25.8% | 2 |
| Feb 2026 | Kenwood | 3.6K | 21% | 3 |
| Feb 2026 | Smeg | 2.4K | 14.3% | 4 |
| Feb 2026 | Marcato | 90 | 0.53% | 5 |
| Feb 2026 | Imperia | 50 | 0.29% | 6 |
| Mar 2026 | KitchenAid | 6.5K | 37.4% | 1 |
| Mar 2026 | Philips | 4.3K | 24.7% | 2 |
| Mar 2026 | Kenwood | 3.5K | 20.2% | 3 |
| Mar 2026 | Smeg | 2.9K | 16.7% | 4 |
| Mar 2026 | Marcato | 110 | 0.64% | 5 |
| Mar 2026 | Imperia | 70 | 0.4% | 6 |
| Apr 2026 | KitchenAid | 6.6K | 34.5% | 1 |
| Apr 2026 | Philips | 5.5K | 29.2% | 2 |
| Apr 2026 | Kenwood | 3.9K | 20.3% | 3 |
| Apr 2026 | Smeg | 2.9K | 15.2% | 4 |
| Apr 2026 | Marcato | 90 | 0.47% | 5 |
| Apr 2026 | Imperia | 70 | 0.37% | 6 |
| May 2026 | KitchenAid | 6.7K | 32.6% | 1 |
| May 2026 | Philips | 6.1K | 29.7% | 2 |
| May 2026 | Kenwood | 4.5K | 22% | 3 |
| May 2026 | Smeg | 3K | 14.5% | 4 |
| May 2026 | Marcato | 140 | 0.69% | 5 |
| May 2026 | Imperia | 90 | 0.44% | 6 |
| Jun 2026 | KitchenAid | 6.5K | 31.7% | 1 |
| Jun 2026 | Philips | 6.2K | 30% | 2 |
| Jun 2026 | Kenwood | 4.3K | 20.7% | 3 |
| Jun 2026 | Smeg | 3.5K | 17% | 4 |
| Jun 2026 | Marcato | 90 | 0.44% | 5 |
| Jun 2026 | Imperia | 50 | 0.24% | 6 |
| Jul 2026 | Smeg | 9.2K | 35.4% | 1 |
| Jul 2026 | KitchenAid | 6.6K | 25.6% | 2 |
| Jul 2026 | Philips | 5.6K | 21.8% | 3 |
| Jul 2026 | Kenwood | 4.3K | 16.7% | 4 |
| Jul 2026 | Imperia | 70 | 0.27% | 5 |
| Jul 2026 | Marcato | 70 | 0.27% | 6 |
| Aug 2026 | Smeg | 11.1K | 39.8% | 1 |
| Aug 2026 | KitchenAid | 6.7K | 23.9% | 2 |
| Aug 2026 | Philips | 5.7K | 20.6% | 3 |
| Aug 2026 | Kenwood | 4.2K | 15.2% | 4 |
| Aug 2026 | Marcato | 110 | 0.4% | 5 |
| Aug 2026 | Imperia | 40 | 0.14% | 6 |
| Sep 2026 | Smeg | 7.6K | 32.2% | 1 |
| Sep 2026 | KitchenAid | 6.8K | 28.6% | 2 |
| Sep 2026 | Philips | 5.2K | 22% | 3 |
| Sep 2026 | Kenwood | 3.9K | 16.4% | 4 |
| Sep 2026 | Marcato | 110 | 0.46% | 5 |
| Sep 2026 | Imperia | 70 | 0.29% | 6 |

## What is being compared

- **Imperia**: Measured on the search term “imperia”.
- **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef titanium”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kmix”, “kenwood multipro”, “kenwood multipro go”, “kenwood patissier”, “kenwood stereo” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer”, “kitchenaid pasta attachment” and “kitchenaid sausage grinder”, summed into one figure.
- **Marcato**: Measured on the search term “marcato”.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure.

- [Imperia](/demand/nz/brands/imperia)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Marcato](/demand/nz/brands/marcato)
- [Philips](/demand/nz/brands/philips)
- [Smeg](/demand/nz/brands/smeg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pasta maker brands in New Zealand?

In September 2026, Smeg was the most searched among pasta maker brands in New Zealand, with an estimated 7.6K branded searches, 32.2% of all searches for the six we track.

## Cite this page

Brandwave. "Pasta maker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pasta-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.