---
title: "Pasta and rice brands in New Zealand: Which brands are most popular in search?"
description: "Compare the pasta and rice brands New Zealanders cook with. Share of Search among Barilla, Delmaine, SunRice, Ben's Original and San Remo, the pasta and rice brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pasta-and-rice-brands"
publisher: "Brandwave"
---

# Pasta and rice brands in New Zealand: Which brands are most popular in search?

Compare the pasta and rice brands New Zealanders cook with. Share of Search among Barilla, Delmaine, SunRice, Ben's Original and San Remo, the pasta and rice brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pasta and rice brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Barilla, 44.8%

## Which brand is most popular in search among pasta and rice brands in New Zealand?

- In August 2026, Barilla was the most searched among pasta and rice brands in New Zealand, with an estimated 3.1K branded searches and 44.8% estimated Share of Search within this set.
- Delmaine is in 2nd place, 28.1 percentage points behind at 16.8% Share of Search.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand increased from 25.7% to 44.8%.
- Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 23.4% to 16.8%.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 21.1% to 16%.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 16.2% to 11%.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 51.4% in June 2026 and was lowest at 24.1% in November 2025.
- Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 28.1% in November 2025 and was lowest at 15.8% in May 2026.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 22% in November 2025 and was lowest at 12% in June 2026.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 13.7% in October 2025 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 16.2% in October 2025 and was lowest at 10.8% in June 2026.
- Across the 11 months ending August 2026, Ben's Original rose from 5th to 4th among pasta and rice brands in New Zealand.
- Across the 11 months ending August 2026, San Remo fell from 4th to 5th among pasta and rice brands in New Zealand.

## Compare search popularity between leading brands

- [Barilla vs Delmaine: compare search popularity](/demand/nz/compare/barilla-vs-delmaine): 44.8% against 16.8% Share of Search.
- [Barilla vs SunRice: compare search popularity](/demand/nz/compare/barilla-vs-sunrice): 44.8% against 16% Share of Search.
- [Barilla vs Ben's Original: compare search popularity](/demand/nz/compare/barilla-vs-bens-original): 44.8% against 11.3% Share of Search.
- [Barilla vs San Remo: compare search popularity](/demand/nz/compare/barilla-vs-san-remo): 44.8% against 11% Share of Search.
- [Delmaine vs SunRice: compare search popularity](/demand/nz/compare/delmaine-vs-sunrice): 16.8% against 16% Share of Search.
- [Delmaine vs Ben's Original: compare search popularity](/demand/nz/compare/bens-original-vs-delmaine): 16.8% against 11.3% Share of Search.
- [Delmaine vs San Remo: compare search popularity](/demand/nz/compare/delmaine-vs-san-remo): 16.8% against 11% Share of Search.
- [SunRice vs Ben's Original: compare search popularity](/demand/nz/compare/bens-original-vs-sunrice): 16% against 11.3% Share of Search.
- [SunRice vs San Remo: compare search popularity](/demand/nz/compare/san-remo-vs-sunrice): 16% against 11% Share of Search.
- [Ben's Original vs San Remo: compare search popularity](/demand/nz/compare/bens-original-vs-san-remo): 11.3% against 11% Share of Search.

## How did search popularity change for New Zealand pasta and rice brands in August 2026?

- In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.
- In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.
- In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.
- Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
- Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barilla | 44.8% | 3.1K | -3.4% | Barilla |
| 2 | Delmaine | 16.8% | 1.2K | -7.9% | Delmaine |
| 3 | SunRice | 16% | 1.1K | +10.9% | SunRice |
| 4 | Ben's Original | 11.3% | 790 | -2.5% | Ben's Original |
| 5 | San Remo | 11% | 770 | -14.4% | San Remo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barilla | 1.1K | 25.7% | 1 |
| Oct 2025 | Delmaine | 1K | 23.4% | 2 |
| Oct 2025 | SunRice | 910 | 21.1% | 3 |
| Oct 2025 | San Remo | 700 | 16.2% | 4 |
| Oct 2025 | Ben's Original | 590 | 13.7% | 5 |
| Nov 2025 | Delmaine | 1.2K | 28.1% | 1 |
| Nov 2025 | Barilla | 1K | 24.1% | 2 |
| Nov 2025 | SunRice | 940 | 22% | 3 |
| Nov 2025 | San Remo | 590 | 13.8% | 4 |
| Nov 2025 | Ben's Original | 510 | 11.9% | 5 |
| Dec 2025 | Barilla | 1.2K | 30.6% | 1 |
| Dec 2025 | Delmaine | 1.1K | 28% | 2 |
| Dec 2025 | SunRice | 720 | 18.7% | 3 |
| Dec 2025 | San Remo | 460 | 11.9% | 4 |
| Dec 2025 | Ben's Original | 420 | 10.9% | 5 |
| Jan 2026 | Barilla | 1.7K | 35.5% | 1 |
| Jan 2026 | Delmaine | 1.1K | 21.6% | 2 |
| Jan 2026 | SunRice | 1K | 21.4% | 3 |
| Jan 2026 | San Remo | 630 | 12.9% | 4 |
| Jan 2026 | Ben's Original | 420 | 8.6% | 5 |
| Feb 2026 | Barilla | 2K | 41.2% | 1 |
| Feb 2026 | Delmaine | 1K | 20.7% | 2 |
| Feb 2026 | SunRice | 860 | 17.6% | 3 |
| Feb 2026 | San Remo | 560 | 11.5% | 4 |
| Feb 2026 | Ben's Original | 440 | 9% | 5 |
| Mar 2026 | Barilla | 1.9K | 36.4% | 1 |
| Mar 2026 | Delmaine | 1.1K | 20.3% | 2 |
| Mar 2026 | SunRice | 1K | 18.8% | 3 |
| Mar 2026 | San Remo | 700 | 13.1% | 4 |
| Mar 2026 | Ben's Original | 610 | 11.4% | 5 |
| Apr 2026 | Barilla | 1.9K | 36.6% | 1 |
| Apr 2026 | Delmaine | 1.1K | 20.4% | 2 |
| Apr 2026 | SunRice | 1K | 19.8% | 3 |
| Apr 2026 | San Remo | 730 | 14.1% | 4 |
| Apr 2026 | Ben's Original | 470 | 9.1% | 5 |
| May 2026 | Barilla | 3.7K | 49.9% | 1 |
| May 2026 | Delmaine | 1.2K | 15.8% | 2 |
| May 2026 | SunRice | 1K | 13.7% | 3 |
| May 2026 | San Remo | 930 | 12.5% | 4 |
| May 2026 | Ben's Original | 610 | 8.2% | 5 |
| Jun 2026 | Barilla | 3.9K | 51.4% | 1 |
| Jun 2026 | Delmaine | 1.3K | 16.7% | 2 |
| Jun 2026 | SunRice | 900 | 12% | 3 |
| Jun 2026 | San Remo | 810 | 10.8% | 4 |
| Jun 2026 | Ben's Original | 690 | 9.2% | 5 |
| Jul 2026 | Barilla | 3.2K | 44.8% | 1 |
| Jul 2026 | Delmaine | 1.3K | 17.6% | 2 |
| Jul 2026 | SunRice | 1K | 14% | 3 |
| Jul 2026 | San Remo | 900 | 12.4% | 4 |
| Jul 2026 | Ben's Original | 810 | 11.2% | 5 |
| Aug 2026 | Barilla | 3.1K | 44.8% | 1 |
| Aug 2026 | Delmaine | 1.2K | 16.8% | 2 |
| Aug 2026 | SunRice | 1.1K | 16% | 3 |
| Aug 2026 | Ben's Original | 790 | 11.3% | 4 |
| Aug 2026 | San Remo | 770 | 11% | 5 |
| Sep 2026 | Barilla | — | — | — |
| Sep 2026 | Ben's Original | — | — | — |
| Sep 2026 | Delmaine | — | — | — |
| Sep 2026 | San Remo | — | — | — |
| Sep 2026 | SunRice | — | — | — |

## What is being compared

- **Barilla**: Measured on the search terms “barilla”, “barilla bolognese”, “barilla com”, “barilla farfalle pasta”, “barilla fusilli”, “barilla gf pasta”, “barilla near me”, “barilla nz”, “barilla oven ready lasagne”, “barilla pasta”, “barilla pasta sauce”, “barilla penne”, “barilla penne pasta”, “barilla pesto”, “barilla protein pasta”, “barilla ready pasta”, “barilla rice”, “barilla rigatoni”, “barilla rotini”, “barilla spaghetti”, “barilla tomato sauce”, “barilla wheat pasta”, “barilla whole wheat pasta” and “lasagna barilla oven ready”, summed into one figure.
- **Ben's Original**: Measured on the search terms “ben's original”, “bens original rice”, “bensoriginal”, “bensoriginal com” and “uncle bens”, summed into one figure.
- **Delmaine**: Measured on the search terms “delmaine”, “delmaine almond fingers”, “delmaine balsamic glaze”, “delmaine chocolate sauce”, “delmaine co nz”, “delmaine near me”, “delmaine nz”, “delmaine pasta”, “delmaine pasta sauce”, “delmaine pesto”, “delmaine plum sauce”, “delmaine sauce”, “delmaine tomato sauce” and “delmaine worcestershire sauce”, summed into one figure.
- **San Remo**: Measured on the search terms “san remo gluten free pasta”, “san remo noodles”, “san remo pasta” and “san remo pulse pasta”, summed into one figure.
- **SunRice**: Measured on the search terms “sunrice”, “sunrice 10kg”, “sunrice 5kg”, “sunrice black rice”, “sunrice brown rice”, “sunrice com au”, “sunrice jasmine rice”, “sunrice jasmine rice 5kg”, “sunrice near me”, “sunrice noodles”, “sunrice nz”, “sunrice online” and “sunrice sushi rice”, summed into one figure.

- [Barilla](/demand/nz/brands/barilla)
- [Ben's Original](/demand/nz/brands/bens-original)
- [Delmaine](/demand/nz/brands/delmaine)
- [San Remo](/demand/nz/brands/san-remo)
- [SunRice](/demand/nz/brands/sunrice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pasta and rice brands in New Zealand?

In August 2026, Barilla was the most searched among pasta and rice brands in New Zealand, with an estimated 3.1K branded searches and 44.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pasta and rice brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pasta-and-rice-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pasta-and-rice-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.