--- title: "Password managers in New Zealand: Which brands are most popular in search?" description: "Compare the password managers New Zealand people and teams use. Share of Search among Bitwarden, 1Password, LastPass, Dashlane, NordPass and Keeper, the password managers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-password-managers" publisher: "Brandwave" --- # Password managers in New Zealand: Which brands are most popular in search? Compare the password managers New Zealand people and teams use. Share of Search among Bitwarden, 1Password, LastPass, Dashlane, NordPass and Keeper, the password managers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Password managers - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bitwarden, 43.6% ## Which brand is most popular in search among password managers in New Zealand? - In August 2026, Bitwarden was the most searched among password managers in New Zealand, with an estimated 8.2K branded searches and 43.6% estimated Share of Search within this set. - 1Password is in 2nd place, 18.6 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers in New Zealand increased from 33.3% to 43.6%. - Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand increased from 22.2% to 25%. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand decreased from 29.3% to 20.7%. - Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers in New Zealand decreased from 6.6% to 5%. - Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand decreased from 5.8% to 3.3%. - Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers in New Zealand peaked at 47.7% in June 2026 and was lowest at 26.7% in February 2026. - Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers in New Zealand peaked at 34% in July 2026 and was lowest at 22.2% in October 2025. - Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers in New Zealand peaked at 29.3% in October 2025 and was lowest at 15.7% in June 2026. - Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers in New Zealand peaked at 6.6% in October 2025 and was lowest at 3.8% in July 2026. - Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers in New Zealand peaked at 15% in May 2026 and was lowest at 2.6% in June 2026. - Across the 11 months ending August 2026, Keeper’s estimated Share of Search among password managers in New Zealand peaked at 3.1% in November 2025 and was lowest at 1.6% in May 2026. - Across the 11 months ending August 2026, 1Password rose from 3rd to 2nd among password managers in New Zealand. - Across the 11 months ending August 2026, LastPass fell from 2nd to 3rd among password managers in New Zealand. - Across the 11 months ending August 2026, Keeper held steady: its estimated Share of Search among password managers in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bitwarden vs 1Password: compare search popularity](/demand/nz/compare/1password-vs-bitwarden): 43.6% against 25% Share of Search. - [Bitwarden vs LastPass: compare search popularity](/demand/nz/compare/bitwarden-vs-lastpass): 43.6% against 20.7% Share of Search. - [Bitwarden vs Dashlane: compare search popularity](/demand/nz/compare/bitwarden-vs-dashlane): 43.6% against 5% Share of Search. - [Bitwarden vs NordPass: compare search popularity](/demand/nz/compare/bitwarden-vs-nordpass): 43.6% against 3.3% Share of Search. - [1Password vs LastPass: compare search popularity](/demand/nz/compare/1password-vs-lastpass): 25% against 20.7% Share of Search. - [1Password vs Dashlane: compare search popularity](/demand/nz/compare/1password-vs-dashlane): 25% against 5% Share of Search. - [1Password vs NordPass: compare search popularity](/demand/nz/compare/1password-vs-nordpass): 25% against 3.3% Share of Search. - [LastPass vs Dashlane: compare search popularity](/demand/nz/compare/dashlane-vs-lastpass): 20.7% against 5% Share of Search. - [LastPass vs NordPass: compare search popularity](/demand/nz/compare/lastpass-vs-nordpass): 20.7% against 3.3% Share of Search. - [Dashlane vs NordPass: compare search popularity](/demand/nz/compare/dashlane-vs-nordpass): 5% against 3.3% Share of Search. ## How did search popularity change for New Zealand password managers in August 2026? - In August 2026, Bitwarden gained estimated Share of Search among password managers in New Zealand, from 39.2% to 43.6%. - In August 2026, LastPass gained estimated Share of Search among password managers in New Zealand, from 17% to 20.7%. - In August 2026, Dashlane gained estimated Share of Search among password managers in New Zealand, from 3.8% to 5%. - In August 2026, 1Password lost estimated Share of Search among password managers in New Zealand, from 34% to 25%. - Estimated monthly branded searches for NordPass in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bitwarden | 43.6% | 8.2K | -8.0% | Bitwarden | | 2 | 1Password | 25% | 4.7K | -39.2% | 1Password | | 3 | LastPass | 20.7% | 3.9K | +0.8% | LastPass | | 4 | Dashlane | 5% | 940 | +8.0% | Dashlane | | 5 | NordPass | 3.3% | 620 | -24.4% | NordPass | | 6 | Keeper | 2.3% | 430 | -20.4% | Keeper | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bitwarden | 5.3K | 33.3% | 1 | | Oct 2025 | LastPass | 4.7K | 29.3% | 2 | | Oct 2025 | 1Password | 3.5K | 22.2% | 3 | | Oct 2025 | Dashlane | 1.1K | 6.6% | 4 | | Oct 2025 | NordPass | 920 | 5.8% | 5 | | Oct 2025 | Keeper | 430 | 2.7% | 6 | | Nov 2025 | Bitwarden | 4.5K | 29.5% | 1 | | Nov 2025 | LastPass | 4.2K | 27.6% | 2 | | Nov 2025 | 1Password | 4.2K | 27.1% | 3 | | Nov 2025 | NordPass | 1K | 6.6% | 4 | | Nov 2025 | Dashlane | 940 | 6.1% | 5 | | Nov 2025 | Keeper | 470 | 3.1% | 6 | | Dec 2025 | Bitwarden | 4.4K | 35.1% | 1 | | Dec 2025 | 1Password | 3.4K | 26.8% | 2 | | Dec 2025 | LastPass | 3.1K | 24.8% | 3 | | Dec 2025 | Dashlane | 780 | 6.2% | 4 | | Dec 2025 | NordPass | 550 | 4.4% | 5 | | Dec 2025 | Keeper | 340 | 2.7% | 6 | | Jan 2026 | Bitwarden | 5.5K | 32.5% | 1 | | Jan 2026 | LastPass | 4.7K | 27.7% | 2 | | Jan 2026 | 1Password | 4.3K | 25.7% | 3 | | Jan 2026 | Dashlane | 1K | 6.2% | 4 | | Jan 2026 | NordPass | 870 | 5.2% | 5 | | Jan 2026 | Keeper | 460 | 2.7% | 6 | | Feb 2026 | 1Password | 5.9K | 32.8% | 1 | | Feb 2026 | Bitwarden | 4.8K | 26.7% | 2 | | Feb 2026 | LastPass | 4K | 22.5% | 3 | | Feb 2026 | NordPass | 1.8K | 10.1% | 4 | | Feb 2026 | Dashlane | 1K | 5.8% | 5 | | Feb 2026 | Keeper | 380 | 2.1% | 6 | | Mar 2026 | Bitwarden | 7.6K | 35% | 1 | | Mar 2026 | 1Password | 5.4K | 24.8% | 2 | | Mar 2026 | LastPass | 4.8K | 22% | 3 | | Mar 2026 | NordPass | 2.2K | 10.3% | 4 | | Mar 2026 | Dashlane | 1.1K | 5% | 5 | | Mar 2026 | Keeper | 630 | 2.9% | 6 | | Apr 2026 | Bitwarden | 6.4K | 33.1% | 1 | | Apr 2026 | 1Password | 5.4K | 27.7% | 2 | | Apr 2026 | LastPass | 4K | 20.4% | 3 | | Apr 2026 | NordPass | 2.5K | 13.1% | 4 | | Apr 2026 | Dashlane | 780 | 4% | 5 | | Apr 2026 | Keeper | 340 | 1.8% | 6 | | May 2026 | Bitwarden | 8.9K | 37.6% | 1 | | May 2026 | 1Password | 6K | 25.3% | 2 | | May 2026 | LastPass | 3.9K | 16.5% | 3 | | May 2026 | NordPass | 3.5K | 15% | 4 | | May 2026 | Dashlane | 950 | 4% | 5 | | May 2026 | Keeper | 380 | 1.6% | 6 | | Jun 2026 | Bitwarden | 11.9K | 47.7% | 1 | | Jun 2026 | 1Password | 7K | 27.9% | 2 | | Jun 2026 | LastPass | 3.9K | 15.7% | 3 | | Jun 2026 | Dashlane | 1.1K | 4.3% | 4 | | Jun 2026 | NordPass | 650 | 2.6% | 5 | | Jun 2026 | Keeper | 430 | 1.7% | 6 | | Jul 2026 | Bitwarden | 8.9K | 39.2% | 1 | | Jul 2026 | 1Password | 7.7K | 34% | 2 | | Jul 2026 | LastPass | 3.9K | 17% | 3 | | Jul 2026 | Dashlane | 870 | 3.8% | 4 | | Jul 2026 | NordPass | 820 | 3.6% | 5 | | Jul 2026 | Keeper | 540 | 2.4% | 6 | | Aug 2026 | Bitwarden | 8.2K | 43.6% | 1 | | Aug 2026 | 1Password | 4.7K | 25% | 2 | | Aug 2026 | LastPass | 3.9K | 20.7% | 3 | | Aug 2026 | Dashlane | 940 | 5% | 4 | | Aug 2026 | NordPass | 620 | 3.3% | 5 | | Aug 2026 | Keeper | 430 | 2.3% | 6 | | Sep 2026 | 1Password | — | — | — | | Sep 2026 | Bitwarden | — | — | — | | Sep 2026 | Dashlane | — | — | — | | Sep 2026 | Keeper | — | — | — | | Sep 2026 | LastPass | — | — | — | | Sep 2026 | NordPass | — | — | — | ## What is being compared - **1Password**: Measured on the search terms “1password”, “1password app”, “1password chrome”, “1password com”, “1password download”, “1password download mac”, “1password mac”, “1password online”, “1password password manager”, “1password passwords” and “1password pricing”, summed into one figure. - **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden chrome”, “bitwarden chrome extension”, “bitwarden com”, “bitwarden download”, “bitwarden extension”, “bitwarden firefox”, “bitwarden firefox extension”, “bitwarden free”, “bitwarden online”, “bitwarden password manager”, “bitwarden pricing”, “bitwarden vault” and “bitwarden web vault”, summed into one figure. - **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane com”, “dashlane generate password”, “dashlane near me”, “dashlane online” and “dashlane password manager”, summed into one figure. - **Keeper**: Measured on the search terms “keeper app”, “keeper password manager”, “keeper passwords”, “keeper security” and “password keeper app”, summed into one figure. - **LastPass**: Measured on the search terms “lastpass”, “lastpass app”, “lastpass chrome”, “lastpass com”, “lastpass download”, “lastpass near me”, “lastpass online”, “lastpass password manager”, “lastpass passwords”, “lastpass pricing” and “lastpass vault”, summed into one figure. - **NordPass**: Measured on the search terms “nordpass”, “nordpass app”, “nordpass com”, “nordpass download”, “nordpass online”, “nordpass password manager” and “nordpass passwords”, summed into one figure. - [1Password](/demand/nz/brands/1password) - [Bitwarden](/demand/nz/brands/bitwarden) - [Dashlane](/demand/nz/brands/dashlane) - [Keeper](/demand/nz/brands/keeper) - [LastPass](/demand/nz/brands/lastpass) - [NordPass](/demand/nz/brands/nordpass) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among password managers in New Zealand? In August 2026, Bitwarden was the most searched among password managers in New Zealand, with an estimated 8.2K branded searches and 43.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Password managers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-password-managers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-password-managers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.