---
title: "Passenger lift brands in New Zealand: Which are searched most?"
description: "Compare the passenger lift brands people buy. Share of Search among Mitsubishi Electric, Otis, KONE and Schindler, the passenger lift brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-passenger-lift-brands"
publisher: "Brandwave"
---

# Passenger lift brands in New Zealand: Which are searched most?

Compare the passenger lift brands people buy. Share of Search among Mitsubishi Electric, Otis, KONE and Schindler, the passenger lift brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Passenger lift brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mitsubishi Electric, 78.3%

## Which brand is most popular in search among passenger lift brands in New Zealand?

- In September 2026, Mitsubishi Electric was the most searched among passenger lift brands in New Zealand, with an estimated 720 branded searches, 78.3% of all searches for the four we track.
- Otis is in 2nd place, 68.5 percentage points behind at 9.8%.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand increased from 75.8% to 78.3%.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands in New Zealand decreased from 11.6% to 9.8%.
- Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand decreased from 5.3% to 4.3%.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand peaked at 84.7% in July 2026 and was lowest at 75.8% in October 2025.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 5.9% in June 2026.
- Across the 12 months ending September 2026, KONE’s share of searches among passenger lift brands in New Zealand peaked at 7.6% in September 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, KONE held steady: its share of searches among passenger lift brands in New Zealand moved less than 0.5 percentage points.

## Top passenger lift brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, KONE and Schindler appeared every time. KONE was recommended most often, coming first in three out of four answers. Schindler was second, and Otis was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KONE | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Schindler | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Otis | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Mitsubishi Electric | 4th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about passenger lift brands

- Asked ChatGPT "Which passenger lift brand should I buy in New Zealand?": 1. KONE, 2. Schindler
- Asked ChatGPT "What are the best passenger lift brands in New Zealand?": 1. KONE, 2. Schindler, 3. Otis, 4. Mitsubishi Electric
- Asked ChatGPT "What's the best passenger lift brand in New Zealand for a building?": 1. KONE, 2. Schindler, 3. Otis
- Searched Google, AI Overview "elevator brands": 1. Otis, 2. KONE, 3. Schindler, 4. Mitsubishi Electric

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Mitsubishi Electric vs Otis: compare search popularity](/demand/nz/compare/mitsubishi-electric-vs-otis): 78.3% against 9.8% Share of Search.
- [Mitsubishi Electric vs KONE: compare search popularity](/demand/nz/compare/kone-vs-mitsubishi-electric): 78.3% against 7.6% Share of Search.
- [Mitsubishi Electric vs Schindler: compare search popularity](/demand/nz/compare/mitsubishi-electric-vs-schindler): 78.3% against 4.3% Share of Search.
- [Otis vs KONE: compare search popularity](/demand/nz/compare/kone-vs-otis): 9.8% against 7.6% Share of Search.
- [Otis vs Schindler: compare search popularity](/demand/nz/compare/otis-vs-schindler): 9.8% against 4.3% Share of Search.
- [KONE vs Schindler: compare search popularity](/demand/nz/compare/kone-vs-schindler): 7.6% against 4.3% Share of Search.

## How did search popularity change for New Zealand passenger lift brands in September 2026?

- In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%.
- In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.
- Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mitsubishi Electric | 78.3% | 720 | 0.0% | Mitsubishi Electric |
| 2 | Otis | 9.8% | 90 | 0.0% | Otis |
| 3 | KONE | 7.6% | 70 | 0.0% | KONE |
| 4 | Schindler | 4.3% | 40 | -20.0% | Schindler |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mitsubishi Electric | 720 | 75.8% | 1 |
| Oct 2025 | Otis | 110 | 11.6% | 2 |
| Oct 2025 | KONE | 70 | 7.4% | 3 |
| Oct 2025 | Schindler | 50 | 5.3% | 4 |
| Nov 2025 | Mitsubishi Electric | 880 | 79.3% | 1 |
| Nov 2025 | Otis | 140 | 12.6% | 2 |
| Nov 2025 | KONE | 70 | 6.3% | 3 |
| Nov 2025 | Schindler | 20 | 1.8% | 4 |
| Dec 2025 | Mitsubishi Electric | 720 | 80.9% | 1 |
| Dec 2025 | Otis | 110 | 12.4% | 2 |
| Dec 2025 | KONE | 30 | 3.4% | 3 |
| Dec 2025 | Schindler | 30 | 3.4% | 4 |
| Jan 2026 | Mitsubishi Electric | 720 | 79.1% | 1 |
| Jan 2026 | Otis | 110 | 12.1% | 2 |
| Jan 2026 | KONE | 50 | 5.5% | 3 |
| Jan 2026 | Schindler | 30 | 3.3% | 4 |
| Feb 2026 | Mitsubishi Electric | 880 | 77.9% | 1 |
| Feb 2026 | Otis | 140 | 12.4% | 2 |
| Feb 2026 | KONE | 70 | 6.2% | 3 |
| Feb 2026 | Schindler | 40 | 3.5% | 4 |
| Mar 2026 | Mitsubishi Electric | 880 | 79.3% | 1 |
| Mar 2026 | Otis | 110 | 9.9% | 2 |
| Mar 2026 | KONE | 70 | 6.3% | 3 |
| Mar 2026 | Schindler | 50 | 4.5% | 4 |
| Apr 2026 | Mitsubishi Electric | 1K | 83.3% | 1 |
| Apr 2026 | Otis | 90 | 7.5% | 2 |
| Apr 2026 | KONE | 70 | 5.8% | 3 |
| Apr 2026 | Schindler | 40 | 3.3% | 4 |
| May 2026 | Mitsubishi Electric | 1K | 82.6% | 1 |
| May 2026 | Otis | 90 | 7.4% | 2 |
| May 2026 | KONE | 70 | 5.8% | 3 |
| May 2026 | Schindler | 50 | 4.1% | 4 |
| Jun 2026 | Mitsubishi Electric | 1K | 84% | 1 |
| Jun 2026 | KONE | 70 | 5.9% | 2 |
| Jun 2026 | Otis | 70 | 5.9% | 3 |
| Jun 2026 | Schindler | 50 | 4.2% | 4 |
| Jul 2026 | Mitsubishi Electric | 1K | 84.7% | 1 |
| Jul 2026 | Otis | 90 | 7.6% | 2 |
| Jul 2026 | KONE | 50 | 4.2% | 3 |
| Jul 2026 | Schindler | 40 | 3.4% | 4 |
| Aug 2026 | Mitsubishi Electric | 720 | 77.4% | 1 |
| Aug 2026 | Otis | 90 | 9.7% | 2 |
| Aug 2026 | KONE | 70 | 7.5% | 3 |
| Aug 2026 | Schindler | 50 | 5.4% | 4 |
| Sep 2026 | Mitsubishi Electric | 720 | 78.3% | 1 |
| Sep 2026 | Otis | 90 | 9.8% | 2 |
| Sep 2026 | KONE | 70 | 7.6% | 3 |
| Sep 2026 | Schindler | 40 | 4.3% | 4 |

## What is being compared

- **KONE**: Measured on the search term “kone nz”.
- **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”.
- **Otis**: Measured on the search term “otis nz”.
- **Schindler**: Measured on the search term “schindler nz”.

- [KONE](/demand/nz/brands/kone)
- [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric)
- [Otis](/demand/nz/brands/otis)
- [Schindler](/demand/nz/brands/schindler)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among passenger lift brands in New Zealand?

In September 2026, Mitsubishi Electric was the most searched among passenger lift brands in New Zealand, with an estimated 720 branded searches, 78.3% of all searches for the four we track.

## Cite this page

Brandwave. "Passenger lift brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-passenger-lift-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-passenger-lift-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.