---
title: "Parking operators in New Zealand: Which brands are most popular in search?"
description: "Compare the car park operators and parking apps New Zealand drivers use. Share of Search among Wilson Parking, ParkMate, Secure Parking and Care Park, the parking operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-parking-operators"
publisher: "Brandwave"
---

# Parking operators in New Zealand: Which brands are most popular in search?

Compare the car park operators and parking apps New Zealand drivers use. Share of Search among Wilson Parking, ParkMate, Secure Parking and Care Park, the parking operators Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Parking operators
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wilson Parking, 89.9%

## Which brand is most popular in search among parking operators in New Zealand?

- In August 2026, Wilson Parking was the most searched among parking operators in New Zealand, with an estimated 64.7K branded searches and 89.9% estimated Share of Search within this set.
- ParkMate is in 2nd place, 84.6 percentage points behind at 5.3% Share of Search.
- Across the 11 months ending August 2026, Wilson Parking’s estimated Share of Search among parking operators in New Zealand increased from 89.3% to 89.9%.
- Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand decreased from 6% to 5.3%.
- Across the 11 months ending August 2026, Wilson Parking’s estimated Share of Search among parking operators in New Zealand peaked at 91.8% in December 2025 and was lowest at 89.1% in May 2026.
- Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand peaked at 6% in October 2025 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Care Park’s estimated Share of Search among parking operators in New Zealand peaked at 3% in March 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Secure Parking and Care Park held steady: their estimated Share of Search among parking operators in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wilson Parking vs ParkMate: compare search popularity](/demand/nz/compare/parkmate-vs-wilson-parking): 89.9% against 5.3% Share of Search.
- [Wilson Parking vs Secure Parking: compare search popularity](/demand/nz/compare/secure-parking-vs-wilson-parking): 89.9% against 2.4% Share of Search.
- [Wilson Parking vs Care Park: compare search popularity](/demand/nz/compare/care-park-vs-wilson-parking): 89.9% against 2.3% Share of Search.
- [ParkMate vs Secure Parking: compare search popularity](/demand/nz/compare/parkmate-vs-secure-parking): 5.3% against 2.4% Share of Search.
- [ParkMate vs Care Park: compare search popularity](/demand/nz/compare/care-park-vs-parkmate): 5.3% against 2.3% Share of Search.
- [Secure Parking vs Care Park: compare search popularity](/demand/nz/compare/care-park-vs-secure-parking): 2.4% against 2.3% Share of Search.

## How did search popularity change for New Zealand parking operators in August 2026?

- In August 2026, Wilson Parking gained estimated Share of Search among parking operators in New Zealand, from 89.1% to 89.9%.
- Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.
- Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.
- Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wilson Parking | 89.9% | 64.7K | +4.5% | Wilson Parking |
| 2 | ParkMate | 5.3% | 3.8K | -2.1% | ParkMate |
| 3 | Secure Parking | 2.4% | 1.8K | -10.2% | Secure Parking |
| 4 | Care Park | 2.3% | 1.7K | 0.0% | Care Park |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wilson Parking | 71K | 89.3% | 1 |
| Oct 2025 | ParkMate | 4.8K | 6% | 2 |
| Oct 2025 | Secure Parking | 2K | 2.6% | 3 |
| Oct 2025 | Care Park | 1.7K | 2.1% | 4 |
| Nov 2025 | Wilson Parking | 78.7K | 90.1% | 1 |
| Nov 2025 | ParkMate | 4.7K | 5.4% | 2 |
| Nov 2025 | Secure Parking | 2.3K | 2.7% | 3 |
| Nov 2025 | Care Park | 1.6K | 1.9% | 4 |
| Dec 2025 | Wilson Parking | 83.7K | 91.8% | 1 |
| Dec 2025 | ParkMate | 4.1K | 4.5% | 2 |
| Dec 2025 | Secure Parking | 1.7K | 1.8% | 3 |
| Dec 2025 | Care Park | 1.6K | 1.8% | 4 |
| Jan 2026 | Wilson Parking | 73.1K | 90% | 1 |
| Jan 2026 | ParkMate | 4.1K | 5.1% | 2 |
| Jan 2026 | Secure Parking | 2.1K | 2.6% | 3 |
| Jan 2026 | Care Park | 1.9K | 2.4% | 4 |
| Feb 2026 | Wilson Parking | 74.3K | 90.8% | 1 |
| Feb 2026 | ParkMate | 3.8K | 4.6% | 2 |
| Feb 2026 | Care Park | 2K | 2.4% | 3 |
| Feb 2026 | Secure Parking | 1.7K | 2.1% | 4 |
| Mar 2026 | Wilson Parking | 74.3K | 89.6% | 1 |
| Mar 2026 | ParkMate | 4.4K | 5.3% | 2 |
| Mar 2026 | Care Park | 2.5K | 3% | 3 |
| Mar 2026 | Secure Parking | 1.8K | 2.1% | 4 |
| Apr 2026 | Wilson Parking | 64.8K | 89.7% | 1 |
| Apr 2026 | ParkMate | 3.8K | 5.2% | 2 |
| Apr 2026 | Care Park | 2K | 2.8% | 3 |
| Apr 2026 | Secure Parking | 1.7K | 2.3% | 4 |
| May 2026 | Wilson Parking | 60.8K | 89.1% | 1 |
| May 2026 | ParkMate | 3.9K | 5.7% | 2 |
| May 2026 | Care Park | 2K | 2.9% | 3 |
| May 2026 | Secure Parking | 1.6K | 2.3% | 4 |
| Jun 2026 | Wilson Parking | 58.9K | 89.1% | 1 |
| Jun 2026 | ParkMate | 3.9K | 5.9% | 2 |
| Jun 2026 | Care Park | 1.7K | 2.5% | 3 |
| Jun 2026 | Secure Parking | 1.7K | 2.5% | 4 |
| Jul 2026 | Wilson Parking | 61.9K | 89.1% | 1 |
| Jul 2026 | ParkMate | 3.9K | 5.6% | 2 |
| Jul 2026 | Secure Parking | 2K | 2.8% | 3 |
| Jul 2026 | Care Park | 1.7K | 2.4% | 4 |
| Aug 2026 | Wilson Parking | 64.7K | 89.9% | 1 |
| Aug 2026 | ParkMate | 3.8K | 5.3% | 2 |
| Aug 2026 | Secure Parking | 1.8K | 2.4% | 3 |
| Aug 2026 | Care Park | 1.7K | 2.3% | 4 |
| Sep 2026 | Care Park | — | — | — |
| Sep 2026 | ParkMate | — | — | — |
| Sep 2026 | Secure Parking | — | — | — |
| Sep 2026 | Wilson Parking | — | — | — |

## What is being compared

- **Care Park**: Measured on the search terms “care park”, “care park app”, “care park parking” and “carepark”, summed into one figure.
- **ParkMate**: Measured on the search terms “parkmate”, “parkmate app”, “parkmate co nz”, “parkmate near me”, “parkmate nz”, “parkmate parking” and “parkmate wilson”, summed into one figure.
- **Secure Parking**: Measured on the search terms “secure parking”, “secure parking app”, “secure parking car park”, “secure parking chancery”, “secure parking federal”, “secure parking federal st”, “secure parking near me”, “secure parking nz”, “secure parking online”, “secure parking space”, “secure parking symonds street”, “secureparking”, “secureparking app”, “secureparking co nz” and “secureparking nz”, summed into one figure.
- **Wilson Parking**: Measured on the search terms “wellington wilson parking”, “wilson parking”, “wilson parking 100 symonds street”, “wilson parking 27 fort st”, “wilson parking 49 symonds street car park”, “wilson parking 5 durham lane”, “wilson parking 89 greys ave”, “wilson parking anzac ave”, “wilson parking app”, “wilson parking car park”, “wilson parking city road”, “wilson parking elliott street”, “wilson parking federal street anz centre”, “wilson parking finance centre”, “wilson parking hereford street”, “wilson parking k road”, “wilson parking kitchener st”, “wilson parking near me”, “wilson parking nz”, “wilson parking online”, “wilson parking princes wharf”, “wilson parking queen street sap tower”, “wilson parking queens wharf”, “wilson parking victoria st”, “wilson parking wakefield street”, “wilsonparking”, “wilsonparking co nz” and “wilsonparking nz”, summed into one figure.

- [Care Park](/demand/nz/brands/care-park)
- [ParkMate](/demand/nz/brands/parkmate)
- [Secure Parking](/demand/nz/brands/secure-parking)
- [Wilson Parking](/demand/nz/brands/wilson-parking)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among parking operators in New Zealand?

In August 2026, Wilson Parking was the most searched among parking operators in New Zealand, with an estimated 64.7K branded searches and 89.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Parking operators in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-parking-operators

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-parking-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.