---
title: "Panel saw brands in New Zealand: Which are searched most?"
description: "Compare the panel saw brands people buy. Share of Search among Makita, DeWalt, Festool, Milwaukee, Felder and Altendorf, the panel saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-panel-saw-brands"
publisher: "Brandwave"
---

# Panel saw brands in New Zealand: Which are searched most?

Compare the panel saw brands people buy. Share of Search among Makita, DeWalt, Festool, Milwaukee, Felder and Altendorf, the panel saw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Panel saw brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 46.3%

## Which brand is most popular in search among panel saw brands in New Zealand?

- In September 2026, Makita was the most searched among panel saw brands in New Zealand, with an estimated 12K branded searches, 46.3% of all searches for the six we track.
- DeWalt is in 2nd place, 15.9 percentage points behind at 30.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among panel saw brands in New Zealand decreased from 47.6% to 46.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among panel saw brands in New Zealand increased from 10.9% to 11.8%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among panel saw brands in New Zealand increased from 10.8% to 11.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among panel saw brands in New Zealand peaked at 49.4% in January 2026 and was lowest at 42.1% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among panel saw brands in New Zealand peaked at 37.7% in November 2025 and was lowest at 30.4% in September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among panel saw brands in New Zealand peaked at 11.8% in September 2026 and was lowest at 8.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among panel saw brands in New Zealand peaked at 15.3% in August 2026 and was lowest at 9.4% in January 2026.
- Across the 12 months ending September 2026, Felder rose from 6th to 5th among panel saw brands in New Zealand.
- Across the 12 months ending September 2026, Altendorf fell from 5th to 6th among panel saw brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt held steady: its share of searches among panel saw brands in New Zealand moved less than 0.5 percentage points.

## Top panel saw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Felder and Altendorf were mentioned most often, in three of the five answers. Altendorf was recommended most often, coming first in two out of four answers that gave a list. Felder was second, and Makita was third. Milwaukee, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Altendorf | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Felder | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Makita | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Festool | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about panel saw brands

- Asked ChatGPT "Which panel saw brand should I buy in New Zealand?": 1. Makita, 2. Festool, 3. DeWalt
- Asked ChatGPT "What are the best panel saw brands in New Zealand?": 1. Altendorf, 2. Felder
- Asked ChatGPT "What's the best panel saw brand in New Zealand for a workshop?": 1. Felder, 2. Altendorf
- Searched Google, AI Overview "panel saw brands": 1. Altendorf, 2. Felder
- Searched Google, AI Overview "best panel saw": named none of the brands we track

Not named in any answer: Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 46.3% against 30.4% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 46.3% against 11.8% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 46.3% against 11.4% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 30.4% against 11.8% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 30.4% against 11.4% Share of Search.
- [Festool vs Milwaukee: compare search popularity](/demand/nz/compare/festool-vs-milwaukee): 11.8% against 11.4% Share of Search.

## How did search popularity change for New Zealand panel saw brands in September 2026?

- In September 2026, Festool overtook Milwaukee to rank 3rd among panel saw brands in New Zealand, with 11.8% of the searches.
- In September 2026, Makita gained share of searches among panel saw brands in New Zealand, from 43% to 46.3%.
- In September 2026, Milwaukee lost share of searches among panel saw brands in New Zealand, from 15.3% to 11.4%.
- In September 2026, DeWalt lost share of searches among panel saw brands in New Zealand, from 32.3% to 30.4%.
- Estimated monthly branded searches for Felder in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 46.3% | 12K | +14.3% | Makita |
| 2 | DeWalt | 30.4% | 7.9K | 0.0% | DeWalt |
| 3 | Festool | 11.8% | 3K | +33.2% | Festool |
| 4 | Milwaukee | 11.4% | 3K | -21.3% | Milwaukee |
| 5 | Felder | 0.08% | 20 | +100.0% | Felder |
| 6 | Altendorf | 0.04% | 10 | — | Altendorf |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 9.7K | 47.6% | 1 |
| Oct 2025 | DeWalt | 6.2K | 30.5% | 2 |
| Oct 2025 | Festool | 2.2K | 10.9% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 10.8% | 4 |
| Oct 2025 | Altendorf | 10 | 0.05% | 5 |
| Oct 2025 | Felder | 10 | 0.05% | 6 |
| Nov 2025 | Makita | 9.8K | 42.8% | 1 |
| Nov 2025 | DeWalt | 8.6K | 37.7% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 10.7% | 3 |
| Nov 2025 | Festool | 2K | 8.6% | 4 |
| Nov 2025 | Felder | 20 | 0.09% | 5 |
| Nov 2025 | Altendorf | 10 | 0.04% | 6 |
| Dec 2025 | Makita | 9.4K | 48.9% | 1 |
| Dec 2025 | DeWalt | 6.1K | 31.5% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 11% | 3 |
| Dec 2025 | Festool | 1.6K | 8.4% | 4 |
| Dec 2025 | Altendorf | 10 | 0.05% | 5 |
| Dec 2025 | Felder | 10 | 0.05% | 6 |
| Jan 2026 | Makita | 9.3K | 49.4% | 1 |
| Jan 2026 | DeWalt | 6.1K | 32.2% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 9.4% | 3 |
| Jan 2026 | Festool | 1.7K | 8.9% | 4 |
| Jan 2026 | Altendorf | 10 | 0.05% | 5 |
| Jan 2026 | Felder | 10 | 0.05% | 6 |
| Feb 2026 | Makita | 9.4K | 46.5% | 1 |
| Feb 2026 | DeWalt | 6.6K | 32.6% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 10.6% | 3 |
| Feb 2026 | Festool | 2K | 10.1% | 4 |
| Feb 2026 | Felder | 20 | 0.1% | 5 |
| Feb 2026 | Altendorf | 10 | 0.05% | 6 |
| Mar 2026 | Makita | 9.3K | 45% | 1 |
| Mar 2026 | DeWalt | 6.8K | 32.7% | 2 |
| Mar 2026 | Festool | 2.3K | 11.3% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 10.9% | 4 |
| Mar 2026 | Felder | 20 | 0.1% | 5 |
| Mar 2026 | Altendorf | 10 | 0.05% | 6 |
| Apr 2026 | Makita | 9.4K | 47.5% | 1 |
| Apr 2026 | DeWalt | 6.5K | 32.6% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 10.6% | 3 |
| Apr 2026 | Festool | 1.8K | 9.2% | 4 |
| Apr 2026 | Felder | 20 | 0.1% | 5 |
| Apr 2026 | Altendorf | 10 | 0.05% | 6 |
| May 2026 | Makita | 9.8K | 44.5% | 1 |
| May 2026 | DeWalt | 7.2K | 32.8% | 2 |
| May 2026 | Milwaukee | 2.7K | 12.3% | 3 |
| May 2026 | Festool | 2.3K | 10.2% | 4 |
| May 2026 | Felder | 30 | 0.14% | 5 |
| May 2026 | Altendorf | 10 | 0.05% | 6 |
| Jun 2026 | Makita | 10K | 42.1% | 1 |
| Jun 2026 | DeWalt | 8.5K | 35.6% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 11.7% | 3 |
| Jun 2026 | Festool | 2.5K | 10.5% | 4 |
| Jun 2026 | Felder | 20 | 0.08% | 5 |
| Jun 2026 | Altendorf | 10 | 0.04% | 6 |
| Jul 2026 | Makita | 9.8K | 43.7% | 1 |
| Jul 2026 | DeWalt | 7.5K | 33.5% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 11.6% | 3 |
| Jul 2026 | Festool | 2.5K | 11.1% | 4 |
| Jul 2026 | Felder | 20 | 0.09% | 5 |
| Jul 2026 | Altendorf | 10 | 0.04% | 6 |
| Aug 2026 | Makita | 10.5K | 43% | 1 |
| Aug 2026 | DeWalt | 7.9K | 32.3% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 15.3% | 3 |
| Aug 2026 | Festool | 2.3K | 9.4% | 4 |
| Aug 2026 | Felder | 10 | 0.04% | 5 |
| Aug 2026 | Altendorf | 0 | 0% | 6 |
| Sep 2026 | Makita | 12K | 46.3% | 1 |
| Sep 2026 | DeWalt | 7.9K | 30.4% | 2 |
| Sep 2026 | Festool | 3K | 11.8% | 3 |
| Sep 2026 | Milwaukee | 3K | 11.4% | 4 |
| Sep 2026 | Felder | 20 | 0.08% | 5 |
| Sep 2026 | Altendorf | 10 | 0.04% | 6 |

## What is being compared

- **Altendorf**: Measured on the search term “altendorf”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt redemption” and “dewalt table saw”, summed into one figure.
- **Felder**: Measured on the search term “felder”.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita chop saw”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [Altendorf](/demand/nz/brands/altendorf)
- [DeWalt](/demand/nz/brands/dewalt)
- [Felder](/demand/nz/brands/felder)
- [Festool](/demand/nz/brands/festool)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among panel saw brands in New Zealand?

In September 2026, Makita was the most searched among panel saw brands in New Zealand, with an estimated 12K branded searches, 46.3% of all searches for the six we track.

## Cite this page

Brandwave. "Panel saw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-panel-saw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-panel-saw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.