---
title: "Panel heater brands in New Zealand: Which are searched most?"
description: "Compare the panel heater brands people buy. Share of Search among De'Longhi, Rinnai, Goldair, Nobo, Noirot and Dimplex, the panel heater brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-panel-heater-brands"
publisher: "Brandwave"
---

# Panel heater brands in New Zealand: Which are searched most?

Compare the panel heater brands people buy. Share of Search among De'Longhi, Rinnai, Goldair, Nobo, Noirot and Dimplex, the panel heater brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Panel heater brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: De'Longhi, 55.9%

## Which brand is most popular in search among panel heater brands in New Zealand?

- In September 2026, De'Longhi was the most searched among panel heater brands in New Zealand, with an estimated 5.8K branded searches, 55.9% of all searches for the six we track.
- Rinnai is in 2nd place, 21 percentage points behind at 34.8%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand increased from 50.5% to 55.9%.
- Across the 12 months ending September 2026, Rinnai’s share of searches among panel heater brands in New Zealand decreased from 37.8% to 34.8%.
- Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand decreased from 9.5% to 7.7%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand peaked at 58.8% in December 2025 and was lowest at 46.1% in February 2026.
- Across the 12 months ending September 2026, Rinnai’s share of searches among panel heater brands in New Zealand peaked at 41% in February 2026 and was lowest at 25% in December 2025.
- Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand peaked at 15% in November 2025 and was lowest at 7.7% in September 2026.
- Across the 12 months ending September 2026, Noirot’s share of searches among panel heater brands in New Zealand peaked at 1.6% in July 2026 and was lowest at 0.11% in November 2025.
- Across the 12 months ending September 2026, Noirot rose from 6th to 5th among panel heater brands in New Zealand.
- Across the 12 months ending September 2026, Dimplex fell from 5th to 6th among panel heater brands in New Zealand.
- Across the 12 months ending September 2026, Nobo held steady: its share of searches among panel heater brands in New Zealand moved less than 0.5 percentage points.

## Top panel heater brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Goldair appeared every time. Goldair was recommended most often, coming first in one out of four answers that gave a list. De'Longhi was second, and Noirot was third. Rinnai, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Goldair | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| De'Longhi | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Noirot | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nobo | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Dimplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about panel heater brands

- Asked ChatGPT "Which panel heater brand should I go to in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Nobo, 4. Dimplex
- Asked ChatGPT "What are the best panel heater brands in New Zealand?": 1. Noirot, 2. De'Longhi, 3. Nobo, 4. Goldair, 5. Dimplex
- Asked ChatGPT "What's the best panel heater brand in New Zealand for a cold bedroom?": 1. Noirot, 2. De'Longhi, 3. Goldair
- Searched Google, AI Overview "panel heater nz": 1. Goldair, 2. Nobo, 3. Dimplex
- Searched Google, AI Overview "wall panel heater": 1. Goldair

Not named in any answer: Rinnai.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [De'Longhi vs Rinnai: compare search popularity](/demand/nz/compare/delonghi-vs-rinnai): 55.9% against 34.8% Share of Search.
- [De'Longhi vs Goldair: compare search popularity](/demand/nz/compare/delonghi-vs-goldair): 55.9% against 7.7% Share of Search.
- [Rinnai vs Goldair: compare search popularity](/demand/nz/compare/goldair-vs-rinnai): 34.8% against 7.7% Share of Search.

## How did search popularity change for New Zealand panel heater brands in September 2026?

- In September 2026, Rinnai gained share of searches among panel heater brands in New Zealand, from 34.3% to 34.8%.
- Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
- Estimated monthly branded searches for De'Longhi in New Zealand rose 28.6% over 12 measured months, from 4.5K to 5.8K in September 2026.
- Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.
- Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | De'Longhi | 55.9% | 5.8K | -17.0% | De'Longhi |
| 2 | Rinnai | 34.8% | 3.6K | -15.1% | Rinnai |
| 3 | Goldair | 7.7% | 790 | -16.8% | Goldair |
| 4 | Nobo | 0.87% | 90 | -18.2% | Nobo |
| 5 | Noirot | 0.68% | 70 | -36.4% | Noirot |
| 6 | Dimplex | 0.1% | 10 | 0.0% | Dimplex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | De'Longhi | 4.5K | 50.5% | 1 |
| Oct 2025 | Rinnai | 3.4K | 37.8% | 2 |
| Oct 2025 | Goldair | 840 | 9.5% | 3 |
| Oct 2025 | Nobo | 110 | 1.2% | 4 |
| Oct 2025 | Dimplex | 50 | 0.56% | 5 |
| Oct 2025 | Noirot | 40 | 0.45% | 6 |
| Nov 2025 | De'Longhi | 5.1K | 54.1% | 1 |
| Nov 2025 | Rinnai | 2.8K | 29.9% | 2 |
| Nov 2025 | Goldair | 1.4K | 15% | 3 |
| Nov 2025 | Nobo | 70 | 0.75% | 4 |
| Nov 2025 | Dimplex | 10 | 0.11% | 5 |
| Nov 2025 | Noirot | 10 | 0.11% | 6 |
| Dec 2025 | De'Longhi | 5.4K | 58.8% | 1 |
| Dec 2025 | Rinnai | 2.3K | 25% | 2 |
| Dec 2025 | Goldair | 1.4K | 14.6% | 3 |
| Dec 2025 | Nobo | 110 | 1.2% | 4 |
| Dec 2025 | Dimplex | 20 | 0.22% | 5 |
| Dec 2025 | Noirot | 20 | 0.22% | 6 |
| Jan 2026 | De'Longhi | 4.8K | 54.1% | 1 |
| Jan 2026 | Rinnai | 2.7K | 30.7% | 2 |
| Jan 2026 | Goldair | 1.2K | 13.4% | 3 |
| Jan 2026 | Nobo | 110 | 1.2% | 4 |
| Jan 2026 | Noirot | 30 | 0.34% | 5 |
| Jan 2026 | Dimplex | 20 | 0.23% | 6 |
| Feb 2026 | De'Longhi | 4.1K | 46.1% | 1 |
| Feb 2026 | Rinnai | 3.6K | 41% | 2 |
| Feb 2026 | Goldair | 970 | 11% | 3 |
| Feb 2026 | Nobo | 110 | 1.3% | 4 |
| Feb 2026 | Noirot | 40 | 0.45% | 5 |
| Feb 2026 | Dimplex | 10 | 0.11% | 6 |
| Mar 2026 | De'Longhi | 4.6K | 47.9% | 1 |
| Mar 2026 | Rinnai | 3.7K | 38.5% | 2 |
| Mar 2026 | Goldair | 1.1K | 11.2% | 3 |
| Mar 2026 | Nobo | 140 | 1.5% | 4 |
| Mar 2026 | Noirot | 70 | 0.73% | 5 |
| Mar 2026 | Dimplex | 20 | 0.21% | 6 |
| Apr 2026 | De'Longhi | 5.8K | 53.5% | 1 |
| Apr 2026 | Rinnai | 3.5K | 31.7% | 2 |
| Apr 2026 | Goldair | 1.3K | 11.5% | 3 |
| Apr 2026 | Nobo | 170 | 1.6% | 4 |
| Apr 2026 | Noirot | 170 | 1.6% | 5 |
| Apr 2026 | Dimplex | 10 | 0.09% | 6 |
| May 2026 | De'Longhi | 6.5K | 53% | 1 |
| May 2026 | Rinnai | 4.1K | 33.6% | 2 |
| May 2026 | Goldair | 1.3K | 10.6% | 3 |
| May 2026 | Nobo | 170 | 1.4% | 4 |
| May 2026 | Noirot | 140 | 1.1% | 5 |
| May 2026 | Dimplex | 20 | 0.16% | 6 |
| Jun 2026 | De'Longhi | 6.3K | 51.7% | 1 |
| Jun 2026 | Rinnai | 4.3K | 35.7% | 2 |
| Jun 2026 | Goldair | 1.2K | 9.9% | 3 |
| Jun 2026 | Noirot | 170 | 1.4% | 4 |
| Jun 2026 | Nobo | 140 | 1.2% | 5 |
| Jun 2026 | Dimplex | 10 | 0.08% | 6 |
| Jul 2026 | De'Longhi | 6.7K | 51.5% | 1 |
| Jul 2026 | Rinnai | 4.6K | 35.5% | 2 |
| Jul 2026 | Goldair | 1.4K | 10.3% | 3 |
| Jul 2026 | Noirot | 210 | 1.6% | 4 |
| Jul 2026 | Nobo | 140 | 1.1% | 5 |
| Jul 2026 | Dimplex | 10 | 0.08% | 6 |
| Aug 2026 | De'Longhi | 6.9K | 56.2% | 1 |
| Aug 2026 | Rinnai | 4.2K | 34.3% | 2 |
| Aug 2026 | Goldair | 950 | 7.7% | 3 |
| Aug 2026 | Nobo | 110 | 0.89% | 4 |
| Aug 2026 | Noirot | 110 | 0.89% | 5 |
| Aug 2026 | Dimplex | 10 | 0.08% | 6 |
| Sep 2026 | De'Longhi | 5.8K | 55.9% | 1 |
| Sep 2026 | Rinnai | 3.6K | 34.8% | 2 |
| Sep 2026 | Goldair | 790 | 7.7% | 3 |
| Sep 2026 | Nobo | 90 | 0.87% | 4 |
| Sep 2026 | Noirot | 70 | 0.68% | 5 |
| Sep 2026 | Dimplex | 10 | 0.1% | 6 |

## What is being compared

- **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure.
- **Dimplex**: Measured on the search term “dimplex fire”.
- **Goldair**: Measured on the search terms “cdb goldair”, “goldair” and “goldair platinum”, summed into one figure.
- **Nobo**: Measured on the search term “nobo”.
- **Noirot**: Measured on the search term “noirot”.
- **Rinnai**: Measured on the search terms “rinnai”, “rinnai gas fires”, “rinnai gas heater”, “rinnai infinity”, “rinnai infinity 24”, “rinnai infinity 26”, “rinnai tankless boiler” and “rinnai water heater”, summed into one figure.

- [De'Longhi](/demand/nz/brands/delonghi)
- [Dimplex](/demand/nz/brands/dimplex)
- [Goldair](/demand/nz/brands/goldair)
- [Nobo](/demand/nz/brands/nobo)
- [Noirot](/demand/nz/brands/noirot)
- [Rinnai](/demand/nz/brands/rinnai)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among panel heater brands in New Zealand?

In September 2026, De'Longhi was the most searched among panel heater brands in New Zealand, with an estimated 5.8K branded searches, 55.9% of all searches for the six we track.

## Cite this page

Brandwave. "Panel heater brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-panel-heater-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-panel-heater-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.