--- title: "Breville vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is Breville or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands/compare/breville-vs-russell-hobbs" publisher: "Brandwave" --- # Breville vs Russell Hobbs: Which is searched more in New Zealand? Is Breville or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pancake maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Russell Hobbs - **Competitive set**: Pancake maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 73.5% - **Russell Hobbs Share of Search**: 11.8% ## Is Breville or Russell Hobbs more popular in search? - In September 2026, Breville had more branded searches than Russell Hobbs among pancake maker brands in New Zealand. Breville had about 13,200 branded searches, while Russell Hobbs had 2,120. Breville made up 73.5% of all pancake maker brand searches we track, and Russell Hobbs accounted for 11.8%. - Breville was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand moved from 74.8% to 73.5%, and its estimated monthly branded searches moved from 11.7K to 13.2K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand moved from 11.3% to 11.8%, and its estimated monthly branded searches moved from 1.8K to 2.1K. ## Top pancake maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Russell Hobbs did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Breville | 3 of 3 | 2 of 2 | 5 of 5 | | Russell Hobbs | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pancake maker brands - Asked ChatGPT "Which pancake maker brand should I buy in New Zealand?": 1. Breville - Asked ChatGPT "What are the best pancake maker brands in New Zealand?": 1. Breville - Asked ChatGPT "What's the best pancake maker brand in New Zealand for easy breakfast?": 1. Breville - Searched Google, AI Overview "best pancake maker": 1. Breville - Searched Google, AI Overview "electric pancake maker": 1. Breville Not named in any answer: Russell Hobbs, Tefal and Ninja. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pancake maker brands in September 2026? - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026. - Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.7K | 74.8% | 1 | 1.8K | 11.3% | 2 | | Nov 2025 | 14.5K | 72.7% | 1 | 2.5K | 12.4% | 2 | | Dec 2025 | 14.2K | 73.7% | 1 | 2.3K | 11.7% | 2 | | Jan 2026 | 11.9K | 73.4% | 1 | 1.9K | 11.6% | 2 | | Feb 2026 | 9.1K | 72.8% | 1 | 1.5K | 12.2% | 2 | | Mar 2026 | 10.4K | 73.8% | 1 | 1.6K | 11.3% | 2 | | Apr 2026 | 12.8K | 75.1% | 1 | 1.9K | 10.8% | 2 | | May 2026 | 13.2K | 75.1% | 1 | 1.9K | 10.7% | 2 | | Jun 2026 | 12.4K | 73.3% | 1 | 1.9K | 11.1% | 2 | | Jul 2026 | 13.9K | 73.9% | 1 | 2.2K | 11.7% | 2 | | Aug 2026 | 13.8K | 73.3% | 1 | 2.2K | 11.5% | 2 | | Sep 2026 | 13.2K | 73.5% | 1 | 2.1K | 11.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All pancake maker brands in New Zealand](/demand/nz/categories/nz-pancake-maker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Russell Hobbs more popular in search? In September 2026, Breville had more branded searches than Russell Hobbs among pancake maker brands in New Zealand. Breville had about 13,200 branded searches, while Russell Hobbs had 2,120. Breville made up 73.5% of all pancake maker brand searches we track, and Russell Hobbs accounted for 11.8%. ## Cite this page Brandwave. "Breville vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands/compare/breville-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands/compare/breville-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.