---
title: "Pancake maker brands in New Zealand: Which are searched most?"
description: "Compare the pancake maker brands people buy. Share of Search among Breville, Russell Hobbs, Tefal and Ninja, the pancake maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands"
publisher: "Brandwave"
---

# Pancake maker brands in New Zealand: Which are searched most?

Compare the pancake maker brands people buy. Share of Search among Breville, Russell Hobbs, Tefal and Ninja, the pancake maker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pancake maker brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 73.5%

## Which brand is most popular in search among pancake maker brands in New Zealand?

- In September 2026, Breville was the most searched among pancake maker brands in New Zealand, with an estimated 13.2K branded searches, 73.5% of all searches for the four we track.
- Russell Hobbs is in 2nd place, 61.8 percentage points behind at 11.8%.
- Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand decreased from 74.8% to 73.5%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand increased from 11.3% to 11.8%.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand increased from 6% to 7.1%.
- Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand peaked at 75.1% in May 2026 and was lowest at 72.7% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 10.7% in May 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among pancake maker brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand peaked at 7.8% in January 2026 and was lowest at 5.7% in March 2026.
- Across the 12 months ending September 2026, Tefal held steady: its share of searches among pancake maker brands in New Zealand moved less than 0.5 percentage points.

## Top pancake maker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville appeared every time. Russell Hobbs, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Breville | 3 of 3 | 2 of 2 | 5 of 5 |
| Russell Hobbs | 0 of 3 | 0 of 2 | 0 of 5 |
| Tefal | 0 of 3 | 0 of 2 | 0 of 5 |
| Ninja | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pancake maker brands

- Asked ChatGPT "Which pancake maker brand should I buy in New Zealand?": 1. Breville
- Asked ChatGPT "What are the best pancake maker brands in New Zealand?": 1. Breville
- Asked ChatGPT "What's the best pancake maker brand in New Zealand for easy breakfast?": 1. Breville
- Searched Google, AI Overview "best pancake maker": 1. Breville
- Searched Google, AI Overview "electric pancake maker": 1. Breville

Not named in any answer: Russell Hobbs, Tefal and Ninja.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 73.5% against 11.8% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/nz/compare/breville-vs-tefal): 73.5% against 7.6% Share of Search.
- [Breville vs Ninja: compare search popularity](/demand/nz/compare/breville-vs-ninja-kitchen): 73.5% against 7.1% Share of Search.
- [Russell Hobbs vs Tefal: compare search popularity](/demand/nz/compare/russell-hobbs-vs-tefal): 11.8% against 7.6% Share of Search.
- [Russell Hobbs vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-russell-hobbs): 11.8% against 7.1% Share of Search.
- [Tefal vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-tefal): 7.6% against 7.1% Share of Search.

## How did search popularity change for New Zealand pancake maker brands in September 2026?

- In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.
- In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.
- Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
- Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 73.5% | 13.2K | -4.1% | Breville |
| 2 | Russell Hobbs | 11.8% | 2.1K | -2.3% | Russell Hobbs |
| 3 | Tefal | 7.6% | 1.4K | -20.3% | Tefal |
| 4 | Ninja | 7.1% | 1.3K | +11.4% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 11.7K | 74.8% | 1 |
| Oct 2025 | Russell Hobbs | 1.8K | 11.3% | 2 |
| Oct 2025 | Tefal | 1.3K | 8% | 3 |
| Oct 2025 | Ninja | 930 | 6% | 4 |
| Nov 2025 | Breville | 14.5K | 72.7% | 1 |
| Nov 2025 | Russell Hobbs | 2.5K | 12.4% | 2 |
| Nov 2025 | Tefal | 1.5K | 7.5% | 3 |
| Nov 2025 | Ninja | 1.5K | 7.4% | 4 |
| Dec 2025 | Breville | 14.2K | 73.7% | 1 |
| Dec 2025 | Russell Hobbs | 2.3K | 11.7% | 2 |
| Dec 2025 | Ninja | 1.5K | 7.6% | 3 |
| Dec 2025 | Tefal | 1.4K | 7% | 4 |
| Jan 2026 | Breville | 11.9K | 73.4% | 1 |
| Jan 2026 | Russell Hobbs | 1.9K | 11.6% | 2 |
| Jan 2026 | Ninja | 1.3K | 7.8% | 3 |
| Jan 2026 | Tefal | 1.2K | 7.2% | 4 |
| Feb 2026 | Breville | 9.1K | 72.8% | 1 |
| Feb 2026 | Russell Hobbs | 1.5K | 12.2% | 2 |
| Feb 2026 | Tefal | 940 | 7.5% | 3 |
| Feb 2026 | Ninja | 930 | 7.4% | 4 |
| Mar 2026 | Breville | 10.4K | 73.8% | 1 |
| Mar 2026 | Russell Hobbs | 1.6K | 11.3% | 2 |
| Mar 2026 | Tefal | 1.3K | 9.2% | 3 |
| Mar 2026 | Ninja | 800 | 5.7% | 4 |
| Apr 2026 | Breville | 12.8K | 75.1% | 1 |
| Apr 2026 | Russell Hobbs | 1.9K | 10.8% | 2 |
| Apr 2026 | Tefal | 1.3K | 7.4% | 3 |
| Apr 2026 | Ninja | 1.1K | 6.7% | 4 |
| May 2026 | Breville | 13.2K | 75.1% | 1 |
| May 2026 | Russell Hobbs | 1.9K | 10.7% | 2 |
| May 2026 | Tefal | 1.4K | 7.7% | 3 |
| May 2026 | Ninja | 1.1K | 6.5% | 4 |
| Jun 2026 | Breville | 12.4K | 73.3% | 1 |
| Jun 2026 | Russell Hobbs | 1.9K | 11.1% | 2 |
| Jun 2026 | Tefal | 1.5K | 8.8% | 3 |
| Jun 2026 | Ninja | 1.1K | 6.8% | 4 |
| Jul 2026 | Breville | 13.9K | 73.9% | 1 |
| Jul 2026 | Russell Hobbs | 2.2K | 11.7% | 2 |
| Jul 2026 | Tefal | 1.5K | 7.8% | 3 |
| Jul 2026 | Ninja | 1.3K | 6.7% | 4 |
| Aug 2026 | Breville | 13.8K | 73.3% | 1 |
| Aug 2026 | Russell Hobbs | 2.2K | 11.5% | 2 |
| Aug 2026 | Tefal | 1.7K | 9.1% | 3 |
| Aug 2026 | Ninja | 1.1K | 6.1% | 4 |
| Sep 2026 | Breville | 13.2K | 73.5% | 1 |
| Sep 2026 | Russell Hobbs | 2.1K | 11.8% | 2 |
| Sep 2026 | Tefal | 1.4K | 7.6% | 3 |
| Sep 2026 | Ninja | 1.3K | 7.1% | 4 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pancake maker brands in New Zealand?

In September 2026, Breville was the most searched among pancake maker brands in New Zealand, with an estimated 13.2K branded searches, 73.5% of all searches for the four we track.

## Cite this page

Brandwave. "Pancake maker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pancake-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.