---
title: "Palmerston north used car dealerships in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North used car dealerships using branded search demand from across New Zealand. Share of Search among Ian Humphrey Motors, Mainly Cars, Yes Cars, Japan Cars and Imported Carz, the palmerston north used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-used-car-dealerships"
publisher: "Brandwave"
---

# Palmerston north used car dealerships in New Zealand: Which brands are most popular in search?

Compare Palmerston North used car dealerships using branded search demand from across New Zealand. Share of Search among Ian Humphrey Motors, Mainly Cars, Yes Cars, Japan Cars and Imported Carz, the palmerston north used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North used car dealerships
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ian Humphrey Motors, 66.2%

## Which brand is most popular in search among palmerston north used car dealerships in New Zealand?

- In August 2026, Ian Humphrey Motors was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 2.3K branded searches and 66.2% estimated Share of Search within this set.
- Mainly Cars is in 2nd place, 51.3 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 69.1% to 66.2%.
- Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 11% to 14.9%.
- Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand decreased from 12% to 9.5%.
- Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand increased from 4.2% to 6%.
- Across the 11 months ending August 2026, Ian Humphrey Motors’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 69.1% in October 2025 and was lowest at 45.9% in April 2026.
- Across the 11 months ending August 2026, Mainly Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 20.4% in March 2026 and was lowest at 11% in October 2025.
- Across the 11 months ending August 2026, Yes Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 20.7% in February 2026 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, Japan Cars’ estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 7.3% in January 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Imported Carz’s estimated Share of Search among palmerston north used car dealerships in New Zealand peaked at 7.5% in April 2026 and was lowest at 3.4% in August 2026.
- Across the 11 months ending August 2026, Mainly Cars rose from 3rd to 2nd among palmerston north used car dealerships in New Zealand.
- Across the 11 months ending August 2026, Yes Cars fell from 2nd to 3rd among palmerston north used car dealerships in New Zealand.
- Across the 11 months ending August 2026, Imported Carz held steady: its estimated Share of Search among palmerston north used car dealerships in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ian Humphrey Motors vs Mainly Cars: compare search popularity](/demand/nz/compare/ian-humphrey-motors-vs-mainly-cars): 66.2% against 14.9% Share of Search.
- [Ian Humphrey Motors vs Yes Cars: compare search popularity](/demand/nz/compare/ian-humphrey-motors-vs-yes-cars): 66.2% against 9.5% Share of Search.
- [Ian Humphrey Motors vs Japan Cars: compare search popularity](/demand/nz/compare/ian-humphrey-motors-vs-japan-cars): 66.2% against 6% Share of Search.
- [Ian Humphrey Motors vs Imported Carz: compare search popularity](/demand/nz/compare/ian-humphrey-motors-vs-imported-carz): 66.2% against 3.4% Share of Search.
- [Mainly Cars vs Yes Cars: compare search popularity](/demand/nz/compare/mainly-cars-vs-yes-cars): 14.9% against 9.5% Share of Search.
- [Mainly Cars vs Japan Cars: compare search popularity](/demand/nz/compare/japan-cars-vs-mainly-cars): 14.9% against 6% Share of Search.
- [Mainly Cars vs Imported Carz: compare search popularity](/demand/nz/compare/imported-carz-vs-mainly-cars): 14.9% against 3.4% Share of Search.
- [Yes Cars vs Japan Cars: compare search popularity](/demand/nz/compare/japan-cars-vs-yes-cars): 9.5% against 6% Share of Search.
- [Yes Cars vs Imported Carz: compare search popularity](/demand/nz/compare/imported-carz-vs-yes-cars): 9.5% against 3.4% Share of Search.
- [Japan Cars vs Imported Carz: compare search popularity](/demand/nz/compare/imported-carz-vs-japan-cars): 6% against 3.4% Share of Search.

## How did search popularity change for New Zealand palmerston north used car dealerships in August 2026?

- In August 2026, Japan Cars overtook Imported Carz to rank 4th among palmerston north used car dealerships in New Zealand, at 6%.
- In August 2026, Ian Humphrey Motors gained estimated Share of Search among palmerston north used car dealerships in New Zealand, from 60.1% to 66.2%.
- In August 2026, Yes Cars lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 13.9% to 9.5%.
- In August 2026, Imported Carz lost estimated Share of Search among palmerston north used car dealerships in New Zealand, from 6.2% to 3.4%.
- Estimated monthly branded searches for Mainly Cars in New Zealand rose 15.6% over 11 measured months, from 450 to 520 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ian Humphrey Motors | 66.2% | 2.3K | +9.0% | Ian Humphrey Motors |
| 2 | Mainly Cars | 14.9% | 520 | -1.9% | Mainly Cars |
| 3 | Yes Cars | 9.5% | 330 | -32.7% | Yes Cars |
| 4 | Japan Cars | 6% | 210 | +23.5% | Japan Cars |
| 5 | Imported Carz | 3.4% | 120 | -45.5% | Imported Carz |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ian Humphrey Motors | 2.8K | 69.1% | 1 |
| Oct 2025 | Yes Cars | 490 | 12% | 2 |
| Oct 2025 | Mainly Cars | 450 | 11% | 3 |
| Oct 2025 | Japan Cars | 170 | 4.2% | 4 |
| Oct 2025 | Imported Carz | 150 | 3.7% | 5 |
| Nov 2025 | Ian Humphrey Motors | 1.9K | 56.3% | 1 |
| Nov 2025 | Yes Cars | 600 | 17.9% | 2 |
| Nov 2025 | Mainly Cars | 510 | 15.2% | 3 |
| Nov 2025 | Imported Carz | 220 | 6.5% | 4 |
| Nov 2025 | Japan Cars | 140 | 4.2% | 5 |
| Dec 2025 | Ian Humphrey Motors | 1.6K | 56.9% | 1 |
| Dec 2025 | Mainly Cars | 520 | 17.9% | 2 |
| Dec 2025 | Yes Cars | 400 | 13.8% | 3 |
| Dec 2025 | Japan Cars | 210 | 7.2% | 4 |
| Dec 2025 | Imported Carz | 120 | 4.1% | 5 |
| Jan 2026 | Ian Humphrey Motors | 1.9K | 52.5% | 1 |
| Jan 2026 | Mainly Cars | 630 | 17.8% | 2 |
| Jan 2026 | Yes Cars | 610 | 17.2% | 3 |
| Jan 2026 | Japan Cars | 260 | 7.3% | 4 |
| Jan 2026 | Imported Carz | 180 | 5.1% | 5 |
| Feb 2026 | Ian Humphrey Motors | 1.5K | 50.3% | 1 |
| Feb 2026 | Yes Cars | 610 | 20.7% | 2 |
| Feb 2026 | Mainly Cars | 530 | 18% | 3 |
| Feb 2026 | Imported Carz | 180 | 6.1% | 4 |
| Feb 2026 | Japan Cars | 140 | 4.8% | 5 |
| Mar 2026 | Ian Humphrey Motors | 1.7K | 50.6% | 1 |
| Mar 2026 | Mainly Cars | 670 | 20.4% | 2 |
| Mar 2026 | Yes Cars | 600 | 18.3% | 3 |
| Mar 2026 | Imported Carz | 180 | 5.5% | 4 |
| Mar 2026 | Japan Cars | 170 | 5.2% | 5 |
| Apr 2026 | Ian Humphrey Motors | 1.4K | 45.9% | 1 |
| Apr 2026 | Yes Cars | 600 | 20.4% | 2 |
| Apr 2026 | Mainly Cars | 560 | 19% | 3 |
| Apr 2026 | Imported Carz | 220 | 7.5% | 4 |
| Apr 2026 | Japan Cars | 210 | 7.1% | 5 |
| May 2026 | Ian Humphrey Motors | 1.9K | 59.6% | 1 |
| May 2026 | Mainly Cars | 510 | 15.8% | 2 |
| May 2026 | Yes Cars | 400 | 12.4% | 3 |
| May 2026 | Imported Carz | 220 | 6.8% | 4 |
| May 2026 | Japan Cars | 170 | 5.3% | 5 |
| Jun 2026 | Ian Humphrey Motors | 2.1K | 63.6% | 1 |
| Jun 2026 | Mainly Cars | 450 | 13.6% | 2 |
| Jun 2026 | Yes Cars | 400 | 12% | 3 |
| Jun 2026 | Imported Carz | 220 | 6.6% | 4 |
| Jun 2026 | Japan Cars | 140 | 4.2% | 5 |
| Jul 2026 | Ian Humphrey Motors | 2.1K | 60.1% | 1 |
| Jul 2026 | Mainly Cars | 530 | 15% | 2 |
| Jul 2026 | Yes Cars | 490 | 13.9% | 3 |
| Jul 2026 | Imported Carz | 220 | 6.2% | 4 |
| Jul 2026 | Japan Cars | 170 | 4.8% | 5 |
| Aug 2026 | Ian Humphrey Motors | 2.3K | 66.2% | 1 |
| Aug 2026 | Mainly Cars | 520 | 14.9% | 2 |
| Aug 2026 | Yes Cars | 330 | 9.5% | 3 |
| Aug 2026 | Japan Cars | 210 | 6% | 4 |
| Aug 2026 | Imported Carz | 120 | 3.4% | 5 |
| Sep 2026 | Ian Humphrey Motors | — | — | — |
| Sep 2026 | Imported Carz | — | — | — |
| Sep 2026 | Japan Cars | — | — | — |
| Sep 2026 | Mainly Cars | — | — | — |
| Sep 2026 | Yes Cars | — | — | — |

## What is being compared

- **Ian Humphrey Motors**: Measured on the search terms “ian humphrey motors”, “ian humphrey motors nz”, “ian humphrey motors palmerston north” and “ian humphrey motors used cars”, summed into one figure.
- **Imported Carz**: Measured on the search terms “imported carz” and “imported carz palmerston north”, summed into one figure.
- **Japan Cars**: Measured on the search term “japan cars palmerston north”.
- **Mainly Cars**: Measured on the search terms “mainly cars”, “mainly cars nz”, “mainly cars palmerston north” and “mainly cars used cars”, summed into one figure.
- **Yes Cars**: Measured on the search terms “yes cars nz”, “yes cars palmerston north” and “yes cars used cars”, summed into one figure.

- [Ian Humphrey Motors](/demand/nz/brands/ian-humphrey-motors)
- [Imported Carz](/demand/nz/brands/imported-carz)
- [Japan Cars](/demand/nz/brands/japan-cars)
- [Mainly Cars](/demand/nz/brands/mainly-cars)
- [Yes Cars](/demand/nz/brands/yes-cars)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north used car dealerships in New Zealand?

In August 2026, Ian Humphrey Motors was the most searched among palmerston north used car dealerships in New Zealand, with an estimated 2.3K branded searches and 66.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north used car dealerships in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-used-car-dealerships

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-used-car-dealerships. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.