---
title: "Palmerston north recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, Coverstaff, ALH, Drake, PN Personnel and Action Personnel, the palmerston north recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-recruitment-agencies"
publisher: "Brandwave"
---

# Palmerston north recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Palmerston North recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, Coverstaff, ALH, Drake, PN Personnel and Action Personnel, the palmerston north recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 34%

## Which brand is most popular in search among palmerston north recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among palmerston north recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 34% estimated Share of Search within this set.
- Adecco is in 2nd place, 11.9 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand decreased from 41.2% to 34%.
- Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand increased from 17.6% to 18.8%.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among palmerston north recruitment agencies in New Zealand increased from 9.8% to 15.1%.
- Across the 11 months ending August 2026, PN Personnel’s estimated Share of Search among palmerston north recruitment agencies in New Zealand increased from 3.4% to 4.1%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 41.6% in December 2025 and was lowest at 33.5% in July 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 24.7% in March 2026 and was lowest at 22% in October 2025.
- Across the 11 months ending August 2026, Coverstaff’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 19.3% in March 2026 and was lowest at 16.6% in July 2026.
- Across the 11 months ending August 2026, ALH’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 19.2% in July 2026 and was lowest at 8.1% in December 2025.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 5.9% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 11 months ending August 2026, PN Personnel’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 4.1% in August 2026 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Adecco, Drake and Action Personnel held steady: their estimated Share of Search among palmerston north recruitment agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Adecco: compare search popularity](/demand/nz/compare/adecco-vs-onestaff): 34% against 22.1% Share of Search.
- [OneStaff vs Coverstaff: compare search popularity](/demand/nz/compare/coverstaff-vs-onestaff): 34% against 18.8% Share of Search.
- [OneStaff vs ALH: compare search popularity](/demand/nz/compare/alh-vs-onestaff): 34% against 15.1% Share of Search.
- [OneStaff vs Drake: compare search popularity](/demand/nz/compare/drake-vs-onestaff): 34% against 5% Share of Search.
- [Adecco vs Coverstaff: compare search popularity](/demand/nz/compare/adecco-vs-coverstaff): 22.1% against 18.8% Share of Search.
- [Adecco vs ALH: compare search popularity](/demand/nz/compare/adecco-vs-alh): 22.1% against 15.1% Share of Search.
- [Adecco vs Drake: compare search popularity](/demand/nz/compare/adecco-vs-drake): 22.1% against 5% Share of Search.
- [Coverstaff vs ALH: compare search popularity](/demand/nz/compare/alh-vs-coverstaff): 18.8% against 15.1% Share of Search.
- [Coverstaff vs Drake: compare search popularity](/demand/nz/compare/coverstaff-vs-drake): 18.8% against 5% Share of Search.
- [ALH vs Drake: compare search popularity](/demand/nz/compare/alh-vs-drake): 15.1% against 5% Share of Search.

## How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

- In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
- In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%.
- In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.
- In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.
- In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%.
- Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.
- Estimated monthly branded searches for OneStaff in New Zealand fell 15.4% over 11 measured months, from 11.9K to 10.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 34% | 10.1K | -1.8% | OneStaff |
| 2 | Adecco | 22.1% | 6.6K | -5.7% | Adecco |
| 3 | Coverstaff | 18.8% | 5.6K | +10.1% | Coverstaff |
| 4 | ALH | 15.1% | 4.5K | -24.1% | ALH |
| 5 | Drake | 5% | 1.5K | +10.5% | Drake |
| 6 | PN Personnel | 4.1% | 1.2K | +43.5% | PN Personnel |
| 7 | Action Personnel | 0.88% | 260 | +4.0% | Action Personnel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 41.2% | 1 |
| Oct 2025 | Adecco | 6.4K | 22% | 2 |
| Oct 2025 | Coverstaff | 5.1K | 17.6% | 3 |
| Oct 2025 | ALH | 2.8K | 9.8% | 4 |
| Oct 2025 | Drake | 1.4K | 4.7% | 5 |
| Oct 2025 | PN Personnel | 990 | 3.4% | 6 |
| Oct 2025 | Action Personnel | 330 | 1.1% | 7 |
| Nov 2025 | OneStaff | 11.8K | 41% | 1 |
| Nov 2025 | Adecco | 6.4K | 22.4% | 2 |
| Nov 2025 | Coverstaff | 5.5K | 19.3% | 3 |
| Nov 2025 | ALH | 2.4K | 8.3% | 4 |
| Nov 2025 | Drake | 1.3K | 4.6% | 5 |
| Nov 2025 | PN Personnel | 1K | 3.5% | 6 |
| Nov 2025 | Action Personnel | 300 | 1% | 7 |
| Dec 2025 | OneStaff | 9.2K | 41.6% | 1 |
| Dec 2025 | Adecco | 5.4K | 24.4% | 2 |
| Dec 2025 | Coverstaff | 3.7K | 16.7% | 3 |
| Dec 2025 | ALH | 1.8K | 8.1% | 4 |
| Dec 2025 | Drake | 1.1K | 5.1% | 5 |
| Dec 2025 | PN Personnel | 670 | 3% | 6 |
| Dec 2025 | Action Personnel | 220 | 1% | 7 |
| Jan 2026 | OneStaff | 11.6K | 38.5% | 1 |
| Jan 2026 | Adecco | 7K | 23.3% | 2 |
| Jan 2026 | Coverstaff | 5.6K | 18.6% | 3 |
| Jan 2026 | ALH | 2.8K | 9.5% | 4 |
| Jan 2026 | Drake | 1.8K | 5.9% | 5 |
| Jan 2026 | PN Personnel | 840 | 2.8% | 6 |
| Jan 2026 | Action Personnel | 410 | 1.4% | 7 |
| Feb 2026 | OneStaff | 11.7K | 40.2% | 1 |
| Feb 2026 | Adecco | 6.5K | 22.2% | 2 |
| Feb 2026 | Coverstaff | 5.5K | 19.1% | 3 |
| Feb 2026 | ALH | 2.8K | 9.5% | 4 |
| Feb 2026 | Drake | 1.5K | 5.2% | 5 |
| Feb 2026 | PN Personnel | 840 | 2.9% | 6 |
| Feb 2026 | Action Personnel | 260 | 0.9% | 7 |
| Mar 2026 | OneStaff | 11.6K | 37.1% | 1 |
| Mar 2026 | Adecco | 7.8K | 24.7% | 2 |
| Mar 2026 | Coverstaff | 6.1K | 19.3% | 3 |
| Mar 2026 | ALH | 3.2K | 10.2% | 4 |
| Mar 2026 | Drake | 1.6K | 5% | 5 |
| Mar 2026 | PN Personnel | 830 | 2.6% | 6 |
| Mar 2026 | Action Personnel | 350 | 1.1% | 7 |
| Apr 2026 | OneStaff | 9.8K | 36.9% | 1 |
| Apr 2026 | Adecco | 6.4K | 24.2% | 2 |
| Apr 2026 | Coverstaff | 5K | 19% | 3 |
| Apr 2026 | ALH | 2.6K | 9.7% | 4 |
| Apr 2026 | Drake | 1.4K | 5.2% | 5 |
| Apr 2026 | PN Personnel | 1K | 3.8% | 6 |
| Apr 2026 | Action Personnel | 330 | 1.2% | 7 |
| May 2026 | OneStaff | 11.8K | 40.2% | 1 |
| May 2026 | Adecco | 7K | 23.7% | 2 |
| May 2026 | Coverstaff | 5K | 16.9% | 3 |
| May 2026 | ALH | 2.9K | 10% | 4 |
| May 2026 | Drake | 1.5K | 5.2% | 5 |
| May 2026 | PN Personnel | 830 | 2.8% | 6 |
| May 2026 | Action Personnel | 330 | 1.1% | 7 |
| Jun 2026 | OneStaff | 11.9K | 41.1% | 1 |
| Jun 2026 | Adecco | 7K | 24% | 2 |
| Jun 2026 | Coverstaff | 5.1K | 17.4% | 3 |
| Jun 2026 | ALH | 2.6K | 8.8% | 4 |
| Jun 2026 | Drake | 1.4K | 4.7% | 5 |
| Jun 2026 | PN Personnel | 820 | 2.8% | 6 |
| Jun 2026 | Action Personnel | 310 | 1.1% | 7 |
| Jul 2026 | OneStaff | 10.3K | 33.5% | 1 |
| Jul 2026 | Adecco | 7K | 22.8% | 2 |
| Jul 2026 | ALH | 5.9K | 19.2% | 3 |
| Jul 2026 | Coverstaff | 5.1K | 16.6% | 4 |
| Jul 2026 | Drake | 1.3K | 4.3% | 5 |
| Jul 2026 | PN Personnel | 850 | 2.8% | 6 |
| Jul 2026 | Action Personnel | 250 | 0.82% | 7 |
| Aug 2026 | OneStaff | 10.1K | 34% | 1 |
| Aug 2026 | Adecco | 6.6K | 22.1% | 2 |
| Aug 2026 | Coverstaff | 5.6K | 18.8% | 3 |
| Aug 2026 | ALH | 4.5K | 15.1% | 4 |
| Aug 2026 | Drake | 1.5K | 5% | 5 |
| Aug 2026 | PN Personnel | 1.2K | 4.1% | 6 |
| Aug 2026 | Action Personnel | 260 | 0.88% | 7 |
| Sep 2026 | Action Personnel | — | — | — |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | ALH | — | — | — |
| Sep 2026 | Coverstaff | — | — | — |
| Sep 2026 | Drake | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | PN Personnel | — | — | — |

## What is being compared

- **Action Personnel**: Measured on the search terms “action personnel”, “action personnel palmerston north” and “actionpersonnel”, summed into one figure.
- **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure.
- **ALH**: Measured on the search terms “alh”, “alh jobs”, “alh labour hire”, “alh nelson”, “alh new zealand”, “alh nz”, “alh palmerston north”, “alh queenstown”, “alh recruitment”, “alh rotorua” and “alh.nz”, summed into one figure.
- **Coverstaff**: Measured on the search terms “cover staff agency”, “coverstaff”, “coverstaff manukau”, “coverstaff new zealand”, “coverstaff nz”, “coverstaff palmerston north”, “coverstaff recruitment”, “coverstaff recruitment east tamaki”, “coverstaff rosebank” and “coverstaff south auckland”, summed into one figure.
- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **PN Personnel**: Measured on the search terms “palmerston north personnel”, “pn personnel”, “pn personnel nz”, “pn personnel recruitment” and “pnpersonnel”, summed into one figure.

- [Action Personnel](/demand/nz/brands/action-personnel)
- [Adecco](/demand/nz/brands/adecco)
- [ALH](/demand/nz/brands/alh)
- [Coverstaff](/demand/nz/brands/coverstaff)
- [Drake](/demand/nz/brands/drake)
- [OneStaff](/demand/nz/brands/onestaff)
- [PN Personnel](/demand/nz/brands/pn-personnel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among palmerston north recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 34% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.