--- title: "Rentokil vs The Local Guys Pest Control: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rentokil or The Local Guys Pest Control? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North pest control companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies/compare/rentokil-vs-the-local-guys-pest-control" publisher: "Brandwave" --- # Rentokil vs The Local Guys Pest Control: Which is more popular by branded search in New Zealand? Which is more popular in search, Rentokil or The Local Guys Pest Control? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North pest control companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rentokil and The Local Guys Pest Control - **Competitive set**: Palmerston North pest control companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rentokil Share of Search**: 96.2% - **The Local Guys Pest Control Share of Search**: 1.3% ## Which is more popular in search, Rentokil or The Local Guys Pest Control? - In August 2026, Rentokil had more branded searches than The Local Guys Pest Control among palmerston north pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to The Local Guys Pest Control’s 30, and held a 96.2% Share of Search versus The Local Guys Pest Control’s 1.3%. - Rentokil was ahead of The Local Guys Pest Control in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among palmerston north pest control companies in New Zealand moved from 95.9% to 96.2%, and its estimated monthly branded searches moved from 2.6K to 2.3K. - Across the 11 months ending August 2026, The Local Guys Pest Control’s estimated Share of Search among palmerston north pest control companies in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 30. ## How did search popularity change for New Zealand palmerston north pest control companies in August 2026? - Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026. ## Month by month | Month | Rentokil estimated searches | Rentokil Share of Search | Rentokil rank | The Local Guys Pest Control estimated searches | The Local Guys Pest Control Share of Search | The Local Guys Pest Control rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 95.9% | 1 | 30 | 1.1% | 3 | | Nov 2025 | 2.8K | 93.4% | 1 | 50 | 1.7% | 3 | | Dec 2025 | 2.3K | 94.7% | 1 | 30 | 1.2% | 4 | | Jan 2026 | 2.8K | 94.9% | 1 | 30 | 1% | 4 | | Feb 2026 | 2.7K | 95.4% | 1 | 20 | 0.71% | 5 | | Mar 2026 | 3.2K | 95.3% | 1 | 40 | 1.2% | 3 | | Apr 2026 | 2.9K | 96.1% | 1 | 20 | 0.66% | 4 | | May 2026 | 2.9K | 96.3% | 1 | 30 | 1% | 3 | | Jun 2026 | 2.8K | 96.9% | 1 | 30 | 1% | 3 | | Jul 2026 | 2.3K | 96.6% | 1 | 30 | 1.3% | 2 | | Aug 2026 | 2.3K | 96.2% | 1 | 30 | 1.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rentokil’s and The Local Guys Pest Control’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rentokil**: Measured on the search terms “initial rentokil”, “my rentokil”, “rentokil”, “rentokil co nz”, “rentokil company”, “rentokil dunedin”, “rentokil fleas”, “rentokil initial company”, “rentokil initial ltd”, “rentokil near me”, “rentokil new plymouth”, “rentokil new zealand”, “rentokil nz”, “rentokil online”, “rentokil palmerston north”, “rentokil rat bait” and “rentokil rats”, summed into one figure. - **The Local Guys Pest Control**: Measured on the search term “the local guys pest control”. - [Rentokil profile](/demand/nz/brands/rentokil) - [The Local Guys Pest Control profile](/demand/nz/brands/the-local-guys-pest-control) - [All palmerston north pest control companies in New Zealand](/demand/nz/categories/nz-palmerston-north-pest-control-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rentokil or The Local Guys Pest Control? In August 2026, Rentokil had more branded searches than The Local Guys Pest Control among palmerston north pest control companies in New Zealand. Rentokil was estimated to have 2.3K branded searches compared to The Local Guys Pest Control’s 30, and held a 96.2% Share of Search versus The Local Guys Pest Control’s 1.3%. ## Cite this page Brandwave. "Rentokil vs The Local Guys Pest Control: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies/compare/rentokil-vs-the-local-guys-pest-control This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies/compare/rentokil-vs-the-local-guys-pest-control. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.