---
title: "Palmerston north pest control companies in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North pest control companies using branded search demand from across New Zealand. Share of Search among Rentokil, The Local Guys Pest Control, The Pest Man, Pest Control Specialists and Premium Pest Control, the palmerston north pest control companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies"
publisher: "Brandwave"
---

# Palmerston north pest control companies in New Zealand: Which brands are most popular in search?

Compare Palmerston North pest control companies using branded search demand from across New Zealand. Share of Search among Rentokil, The Local Guys Pest Control, The Pest Man, Pest Control Specialists and Premium Pest Control, the palmerston north pest control companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North pest control companies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rentokil, 96.2%

## Which brand is most popular in search among palmerston north pest control companies in New Zealand?

- In August 2026, Rentokil was the most searched among palmerston north pest control companies in New Zealand, with an estimated 2.3K branded searches and 96.2% estimated Share of Search within this set.
- The Local Guys Pest Control is in 2nd place, 94.9 percentage points behind at 1.3% Share of Search.
- Across the 11 months ending August 2026, The Pest Man’s estimated Share of Search among palmerston north pest control companies in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among palmerston north pest control companies in New Zealand peaked at 96.9% in June 2026 and was lowest at 93.4% in November 2025.
- Across the 11 months ending August 2026, The Local Guys Pest Control’s estimated Share of Search among palmerston north pest control companies in New Zealand peaked at 1.7% in November 2025 and was lowest at 0.66% in April 2026.
- Across the 11 months ending August 2026, The Pest Man’s estimated Share of Search among palmerston north pest control companies in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.3% in August 2026.
- Across the 11 months ending August 2026, The Local Guys Pest Control rose from 3rd to 2nd among palmerston north pest control companies in New Zealand.
- Across the 11 months ending August 2026, The Pest Man fell from 2nd to 3rd among palmerston north pest control companies in New Zealand.
- Across the 11 months ending August 2026, Rentokil, Pest Control Specialists and Premium Pest Control held steady: their estimated Share of Search among palmerston north pest control companies in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand palmerston north pest control companies in August 2026?

- Estimated monthly branded searches for Pest Control Specialists in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for The Pest Man in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.
- Estimated monthly branded searches for Rentokil in New Zealand fell 13.1% over 11 measured months, from 2.6K to 2.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rentokil | 96.2% | 2.3K | 0.0% | Rentokil |
| 2 | The Local Guys Pest Control | 1.3% | 30 | 0.0% | The Local Guys Pest Control |
| 3 | The Pest Man | 1.3% | 30 | 0.0% | The Pest Man |
| 4 | Pest Control Specialists | 0.85% | 20 | +100.0% | Pest Control Specialists |
| 5 | Premium Pest Control | 0.43% | 10 | 0.0% | Premium Pest Control |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rentokil | 2.6K | 95.9% | 1 |
| Oct 2025 | The Pest Man | 60 | 2.2% | 2 |
| Oct 2025 | The Local Guys Pest Control | 30 | 1.1% | 3 |
| Oct 2025 | Pest Control Specialists | 10 | 0.37% | 4 |
| Oct 2025 | Premium Pest Control | 10 | 0.37% | 5 |
| Nov 2025 | Rentokil | 2.8K | 93.4% | 1 |
| Nov 2025 | The Pest Man | 100 | 3.3% | 2 |
| Nov 2025 | The Local Guys Pest Control | 50 | 1.7% | 3 |
| Nov 2025 | Pest Control Specialists | 30 | 1% | 4 |
| Nov 2025 | Premium Pest Control | 20 | 0.66% | 5 |
| Dec 2025 | Rentokil | 2.3K | 94.7% | 1 |
| Dec 2025 | The Pest Man | 60 | 2.4% | 2 |
| Dec 2025 | Pest Control Specialists | 30 | 1.2% | 3 |
| Dec 2025 | The Local Guys Pest Control | 30 | 1.2% | 4 |
| Dec 2025 | Premium Pest Control | 10 | 0.41% | 5 |
| Jan 2026 | Rentokil | 2.8K | 94.9% | 1 |
| Jan 2026 | The Pest Man | 70 | 2.4% | 2 |
| Jan 2026 | Premium Pest Control | 30 | 1% | 3 |
| Jan 2026 | The Local Guys Pest Control | 30 | 1% | 4 |
| Jan 2026 | Pest Control Specialists | 20 | 0.68% | 5 |
| Feb 2026 | Rentokil | 2.7K | 95.4% | 1 |
| Feb 2026 | The Pest Man | 60 | 2.1% | 2 |
| Feb 2026 | Pest Control Specialists | 30 | 1.1% | 3 |
| Feb 2026 | Premium Pest Control | 20 | 0.71% | 4 |
| Feb 2026 | The Local Guys Pest Control | 20 | 0.71% | 5 |
| Mar 2026 | Rentokil | 3.2K | 95.3% | 1 |
| Mar 2026 | The Pest Man | 70 | 2.1% | 2 |
| Mar 2026 | The Local Guys Pest Control | 40 | 1.2% | 3 |
| Mar 2026 | Pest Control Specialists | 30 | 0.89% | 4 |
| Mar 2026 | Premium Pest Control | 20 | 0.59% | 5 |
| Apr 2026 | Rentokil | 2.9K | 96.1% | 1 |
| Apr 2026 | The Pest Man | 60 | 2% | 2 |
| Apr 2026 | Premium Pest Control | 30 | 0.98% | 3 |
| Apr 2026 | The Local Guys Pest Control | 20 | 0.66% | 4 |
| Apr 2026 | Pest Control Specialists | 10 | 0.33% | 5 |
| May 2026 | Rentokil | 2.9K | 96.3% | 1 |
| May 2026 | The Pest Man | 50 | 1.7% | 2 |
| May 2026 | The Local Guys Pest Control | 30 | 1% | 3 |
| May 2026 | Pest Control Specialists | 20 | 0.67% | 4 |
| May 2026 | Premium Pest Control | 10 | 0.34% | 5 |
| Jun 2026 | Rentokil | 2.8K | 96.9% | 1 |
| Jun 2026 | The Pest Man | 40 | 1.4% | 2 |
| Jun 2026 | The Local Guys Pest Control | 30 | 1% | 3 |
| Jun 2026 | Pest Control Specialists | 10 | 0.35% | 4 |
| Jun 2026 | Premium Pest Control | 10 | 0.35% | 5 |
| Jul 2026 | Rentokil | 2.3K | 96.6% | 1 |
| Jul 2026 | The Local Guys Pest Control | 30 | 1.3% | 2 |
| Jul 2026 | The Pest Man | 30 | 1.3% | 3 |
| Jul 2026 | Pest Control Specialists | 10 | 0.43% | 4 |
| Jul 2026 | Premium Pest Control | 10 | 0.43% | 5 |
| Aug 2026 | Rentokil | 2.3K | 96.2% | 1 |
| Aug 2026 | The Local Guys Pest Control | 30 | 1.3% | 2 |
| Aug 2026 | The Pest Man | 30 | 1.3% | 3 |
| Aug 2026 | Pest Control Specialists | 20 | 0.85% | 4 |
| Aug 2026 | Premium Pest Control | 10 | 0.43% | 5 |
| Sep 2026 | Pest Control Specialists | — | — | — |
| Sep 2026 | Premium Pest Control | — | — | — |
| Sep 2026 | Rentokil | — | — | — |
| Sep 2026 | The Local Guys Pest Control | — | — | — |
| Sep 2026 | The Pest Man | — | — | — |

## What is being compared

- **Pest Control Specialists**: Measured on the search terms “pest control specialists” and “pestcontrolspecialists”, summed into one figure.
- **Premium Pest Control**: Measured on the search term “premium pest control”.
- **Rentokil**: Measured on the search terms “initial rentokil”, “my rentokil”, “rentokil”, “rentokil co nz”, “rentokil company”, “rentokil dunedin”, “rentokil fleas”, “rentokil initial company”, “rentokil initial ltd”, “rentokil near me”, “rentokil new plymouth”, “rentokil new zealand”, “rentokil nz”, “rentokil online”, “rentokil palmerston north”, “rentokil rat bait” and “rentokil rats”, summed into one figure.
- **The Local Guys Pest Control**: Measured on the search term “the local guys pest control”.
- **The Pest Man**: Measured on the search terms “the pest man” and “thepestman”, summed into one figure.

- [Pest Control Specialists](/demand/nz/brands/pest-control-specialists)
- [Premium Pest Control](/demand/nz/brands/premium-pest-control)
- [Rentokil](/demand/nz/brands/rentokil)
- [The Local Guys Pest Control](/demand/nz/brands/the-local-guys-pest-control)
- [The Pest Man](/demand/nz/brands/the-pest-man)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north pest control companies in New Zealand?

In August 2026, Rentokil was the most searched among palmerston north pest control companies in New Zealand, with an estimated 2.3K branded searches and 96.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north pest control companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-pest-control-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.