---
title: "Palmerston north optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Oscar Wylee, Naylor Palmer, Eyes on Broadway and Visique Eye Spy, the palmerston north optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-optometrists"
publisher: "Brandwave"
---

# Palmerston north optometrists in New Zealand: Which brands are most popular in search?

Compare Palmerston North optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Oscar Wylee, Naylor Palmer, Eyes on Broadway and Visique Eye Spy, the palmerston north optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North optometrists
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 71.3%

## Which brand is most popular in search among palmerston north optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 97K branded searches and 71.3% estimated Share of Search within this set.
- OPSM is in 2nd place, 48.8 percentage points behind at 22.5% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand decreased from 73.1% to 71.3%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand increased from 21.1% to 22.5%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand peaked at 75.2% in April 2026 and was lowest at 70.8% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 23.8% in December 2025 and was lowest at 19.7% in April 2026.
- Across the 11 months ending August 2026, Oscar Wylee, Naylor Palmer, Eyes on Broadway and Visique Eye Spy held steady: their estimated Share of Search among palmerston north optometrists in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 71.3% against 22.5% Share of Search.
- [Specsavers vs Oscar Wylee: compare search popularity](/demand/nz/compare/oscar-wylee-vs-specsavers): 71.3% against 4.9% Share of Search.
- [OPSM vs Oscar Wylee: compare search popularity](/demand/nz/compare/opsm-vs-oscar-wylee): 22.5% against 4.9% Share of Search.

## How did search popularity change for New Zealand palmerston north optometrists in August 2026?

- In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.
- Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.
- Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.
- Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 71.3% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 22.5% | 30.6K | -1.5% | OPSM |
| 3 | Oscar Wylee | 4.9% | 6.6K | +9.6% | Oscar Wylee |
| 4 | Naylor Palmer | 0.63% | 860 | +6.2% | Naylor Palmer |
| 5 | Eyes on Broadway | 0.54% | 740 | +4.2% | Eyes on Broadway |
| 6 | Visique Eye Spy | 0.1% | 130 | -23.5% | Visique Eye Spy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 73.1% | 1 |
| Oct 2025 | OPSM | 28.4K | 21.1% | 2 |
| Oct 2025 | Oscar Wylee | 6K | 4.4% | 3 |
| Oct 2025 | Naylor Palmer | 1K | 0.75% | 4 |
| Oct 2025 | Eyes on Broadway | 730 | 0.54% | 5 |
| Oct 2025 | Visique Eye Spy | 220 | 0.16% | 6 |
| Nov 2025 | Specsavers | 107K | 72.3% | 1 |
| Nov 2025 | OPSM | 33.6K | 22.6% | 2 |
| Nov 2025 | Oscar Wylee | 5.9K | 3.9% | 3 |
| Nov 2025 | Naylor Palmer | 790 | 0.53% | 4 |
| Nov 2025 | Eyes on Broadway | 740 | 0.5% | 5 |
| Nov 2025 | Visique Eye Spy | 290 | 0.2% | 6 |
| Dec 2025 | Specsavers | 90.3K | 70.8% | 1 |
| Dec 2025 | OPSM | 30.4K | 23.8% | 2 |
| Dec 2025 | Oscar Wylee | 5K | 3.9% | 3 |
| Dec 2025 | Naylor Palmer | 850 | 0.67% | 4 |
| Dec 2025 | Eyes on Broadway | 710 | 0.56% | 5 |
| Dec 2025 | Visique Eye Spy | 230 | 0.18% | 6 |
| Jan 2026 | Specsavers | 107K | 73.4% | 1 |
| Jan 2026 | OPSM | 31.2K | 21.3% | 2 |
| Jan 2026 | Oscar Wylee | 6K | 4.1% | 3 |
| Jan 2026 | Naylor Palmer | 780 | 0.53% | 4 |
| Jan 2026 | Eyes on Broadway | 690 | 0.47% | 5 |
| Jan 2026 | Visique Eye Spy | 170 | 0.12% | 6 |
| Feb 2026 | Specsavers | 94.6K | 73.8% | 1 |
| Feb 2026 | OPSM | 26.1K | 20.4% | 2 |
| Feb 2026 | Oscar Wylee | 5.8K | 4.6% | 3 |
| Feb 2026 | Naylor Palmer | 800 | 0.62% | 4 |
| Feb 2026 | Eyes on Broadway | 650 | 0.51% | 5 |
| Feb 2026 | Visique Eye Spy | 170 | 0.13% | 6 |
| Mar 2026 | Specsavers | 114K | 74.5% | 1 |
| Mar 2026 | OPSM | 30.8K | 20.2% | 2 |
| Mar 2026 | Oscar Wylee | 6.2K | 4.1% | 3 |
| Mar 2026 | Naylor Palmer | 950 | 0.62% | 4 |
| Mar 2026 | Eyes on Broadway | 820 | 0.54% | 5 |
| Mar 2026 | Visique Eye Spy | 180 | 0.12% | 6 |
| Apr 2026 | Specsavers | 111K | 75.2% | 1 |
| Apr 2026 | OPSM | 29.2K | 19.7% | 2 |
| Apr 2026 | Oscar Wylee | 5.8K | 3.9% | 3 |
| Apr 2026 | Naylor Palmer | 880 | 0.59% | 4 |
| Apr 2026 | Eyes on Broadway | 710 | 0.48% | 5 |
| Apr 2026 | Visique Eye Spy | 120 | 0.08% | 6 |
| May 2026 | Specsavers | 112K | 74.1% | 1 |
| May 2026 | OPSM | 31.3K | 20.6% | 2 |
| May 2026 | Oscar Wylee | 6.1K | 4% | 3 |
| May 2026 | Naylor Palmer | 950 | 0.63% | 4 |
| May 2026 | Eyes on Broadway | 690 | 0.46% | 5 |
| May 2026 | Visique Eye Spy | 230 | 0.15% | 6 |
| Jun 2026 | Specsavers | 97.3K | 71.4% | 1 |
| Jun 2026 | OPSM | 30.7K | 22.6% | 2 |
| Jun 2026 | Oscar Wylee | 6.1K | 4.5% | 3 |
| Jun 2026 | Naylor Palmer | 1.1K | 0.82% | 4 |
| Jun 2026 | Eyes on Broadway | 820 | 0.6% | 5 |
| Jun 2026 | Visique Eye Spy | 190 | 0.14% | 6 |
| Jul 2026 | Specsavers | 95.7K | 71.2% | 1 |
| Jul 2026 | OPSM | 31.1K | 23.1% | 2 |
| Jul 2026 | Oscar Wylee | 6.1K | 4.5% | 3 |
| Jul 2026 | Naylor Palmer | 810 | 0.6% | 4 |
| Jul 2026 | Eyes on Broadway | 710 | 0.53% | 5 |
| Jul 2026 | Visique Eye Spy | 170 | 0.13% | 6 |
| Aug 2026 | Specsavers | 97K | 71.3% | 1 |
| Aug 2026 | OPSM | 30.6K | 22.5% | 2 |
| Aug 2026 | Oscar Wylee | 6.6K | 4.9% | 3 |
| Aug 2026 | Naylor Palmer | 860 | 0.63% | 4 |
| Aug 2026 | Eyes on Broadway | 740 | 0.54% | 5 |
| Aug 2026 | Visique Eye Spy | 130 | 0.1% | 6 |
| Sep 2026 | Eyes on Broadway | — | — | — |
| Sep 2026 | Naylor Palmer | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Oscar Wylee | — | — | — |
| Sep 2026 | Specsavers | — | — | — |
| Sep 2026 | Visique Eye Spy | — | — | — |

## What is being compared

- **Eyes on Broadway**: Measured on the search terms “eyes on broadway”, “eyes on broadway palmerston north” and “eyesonbroadway”, summed into one figure.
- **Naylor Palmer**: Measured on the search terms “naylor palmer”, “naylor palmer optometrists”, “naylor palmer palmerston north” and “visique naylor palmer”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Oscar Wylee**: Measured on the search terms “oscar wylee”, “oscar wylee blue light”, “oscar wylee cost”, “oscar wylee eyewear”, “oscar wylee glasses”, “oscar wylee locations”, “oscar wylee near me”, “oscar wylee new zealand”, “oscar wylee nz”, “oscar wylee offers”, “oscar wylee optometrist”, “oscar wylee palmerston north”, “oscar wylee price list”, “oscar wylee prices”, “oscar wylee shop”, “oscar wylee stores”, “oscar wylee sunglasses”, “oscar wylee the plaza” and “oscarwylee”, summed into one figure.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.
- **Visique Eye Spy**: Measured on the search terms “visique eye spy”, “visique eye spy optometrists” and “visique eye spy palmerston north”, summed into one figure.

- [Eyes on Broadway](/demand/nz/brands/eyes-on-broadway)
- [Naylor Palmer](/demand/nz/brands/naylor-palmer)
- [OPSM](/demand/nz/brands/opsm)
- [Oscar Wylee](/demand/nz/brands/oscar-wylee)
- [Specsavers](/demand/nz/brands/specsavers)
- [Visique Eye Spy](/demand/nz/brands/visique-eye-spy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north optometrists in New Zealand?

In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 97K branded searches and 71.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-optometrists

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.