---
title: "Palmerston north mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North mortgage advisers using branded search demand from across New Zealand. Share of Search among Mortgage Link, Taylored Mortgages, Youm and Toby Ferreira Mortgages, the palmerston north mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-mortgage-advisers"
publisher: "Brandwave"
---

# Palmerston north mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Palmerston North mortgage advisers using branded search demand from across New Zealand. Share of Search among Mortgage Link, Taylored Mortgages, Youm and Toby Ferreira Mortgages, the palmerston north mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mortgage Link, 43.2%

## Which brand is most popular in search among palmerston north mortgage advisers in New Zealand?

- In August 2026, Mortgage Link was the most searched among palmerston north mortgage advisers in New Zealand, with an estimated 600 branded searches and 43.2% estimated Share of Search within this set.
- Taylored Mortgages is in 2nd place, 13.7 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand decreased from 52.8% to 43.2%.
- Across the 11 months ending August 2026, Taylored Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand increased from 19.6% to 29.5%.
- Across the 11 months ending August 2026, Toby Ferreira Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand decreased from 9.2% to 8.6%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 53.3% in February 2026 and was lowest at 43.2% in August 2026.
- Across the 11 months ending August 2026, Taylored Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 29.5% in August 2026 and was lowest at 17.9% in December 2025.
- Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 20.5% in July 2026 and was lowest at 15% in April 2026.
- Across the 11 months ending August 2026, Toby Ferreira Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 15.7% in November 2025 and was lowest at 6.6% in June 2026.
- Across the 11 months ending August 2026, Youm held steady: its estimated Share of Search among palmerston north mortgage advisers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mortgage Link vs Taylored Mortgages: compare search popularity](/demand/nz/compare/mortgage-link-vs-taylored-mortgages): 43.2% against 29.5% Share of Search.
- [Mortgage Link vs Youm: compare search popularity](/demand/nz/compare/mortgage-link-vs-youm): 43.2% against 18.7% Share of Search.
- [Mortgage Link vs Toby Ferreira Mortgages: compare search popularity](/demand/nz/compare/mortgage-link-vs-toby-ferreira-mortgages): 43.2% against 8.6% Share of Search.
- [Taylored Mortgages vs Youm: compare search popularity](/demand/nz/compare/taylored-mortgages-vs-youm): 29.5% against 18.7% Share of Search.
- [Taylored Mortgages vs Toby Ferreira Mortgages: compare search popularity](/demand/nz/compare/taylored-mortgages-vs-toby-ferreira-mortgages): 29.5% against 8.6% Share of Search.
- [Youm vs Toby Ferreira Mortgages: compare search popularity](/demand/nz/compare/toby-ferreira-mortgages-vs-youm): 18.7% against 8.6% Share of Search.

## How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?

- In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.3% to 29.5%.
- In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.3% to 8.6%.
- In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%.
- In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.8% to 43.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mortgage Link | 43.2% | 600 | -6.3% | Mortgage Link |
| 2 | Taylored Mortgages | 29.5% | 410 | +20.6% | Taylored Mortgages |
| 3 | Youm | 18.7% | 260 | -13.3% | Youm |
| 4 | Toby Ferreira Mortgages | 8.6% | 120 | -33.3% | Toby Ferreira Mortgages |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mortgage Link | 860 | 52.8% | 1 |
| Oct 2025 | Taylored Mortgages | 320 | 19.6% | 2 |
| Oct 2025 | Youm | 300 | 18.4% | 3 |
| Oct 2025 | Toby Ferreira Mortgages | 150 | 9.2% | 4 |
| Nov 2025 | Mortgage Link | 680 | 48.6% | 1 |
| Nov 2025 | Taylored Mortgages | 260 | 18.6% | 2 |
| Nov 2025 | Youm | 240 | 17.1% | 3 |
| Nov 2025 | Toby Ferreira Mortgages | 220 | 15.7% | 4 |
| Dec 2025 | Mortgage Link | 560 | 47.9% | 1 |
| Dec 2025 | Youm | 220 | 18.8% | 2 |
| Dec 2025 | Taylored Mortgages | 210 | 17.9% | 3 |
| Dec 2025 | Toby Ferreira Mortgages | 180 | 15.4% | 4 |
| Jan 2026 | Mortgage Link | 730 | 50% | 1 |
| Jan 2026 | Taylored Mortgages | 320 | 21.9% | 2 |
| Jan 2026 | Youm | 260 | 17.8% | 3 |
| Jan 2026 | Toby Ferreira Mortgages | 150 | 10.3% | 4 |
| Feb 2026 | Mortgage Link | 800 | 53.3% | 1 |
| Feb 2026 | Taylored Mortgages | 320 | 21.3% | 2 |
| Feb 2026 | Youm | 260 | 17.3% | 3 |
| Feb 2026 | Toby Ferreira Mortgages | 120 | 8% | 4 |
| Mar 2026 | Mortgage Link | 860 | 49.4% | 1 |
| Mar 2026 | Taylored Mortgages | 420 | 24.1% | 2 |
| Mar 2026 | Youm | 280 | 16.1% | 3 |
| Mar 2026 | Toby Ferreira Mortgages | 180 | 10.3% | 4 |
| Apr 2026 | Mortgage Link | 720 | 51.4% | 1 |
| Apr 2026 | Taylored Mortgages | 350 | 25% | 2 |
| Apr 2026 | Youm | 210 | 15% | 3 |
| Apr 2026 | Toby Ferreira Mortgages | 120 | 8.6% | 4 |
| May 2026 | Mortgage Link | 840 | 52.8% | 1 |
| May 2026 | Taylored Mortgages | 360 | 22.6% | 2 |
| May 2026 | Youm | 240 | 15.1% | 3 |
| May 2026 | Toby Ferreira Mortgages | 150 | 9.4% | 4 |
| Jun 2026 | Mortgage Link | 760 | 50% | 1 |
| Jun 2026 | Taylored Mortgages | 410 | 27% | 2 |
| Jun 2026 | Youm | 250 | 16.4% | 3 |
| Jun 2026 | Toby Ferreira Mortgages | 100 | 6.6% | 4 |
| Jul 2026 | Mortgage Link | 640 | 43.8% | 1 |
| Jul 2026 | Taylored Mortgages | 340 | 23.3% | 2 |
| Jul 2026 | Youm | 300 | 20.5% | 3 |
| Jul 2026 | Toby Ferreira Mortgages | 180 | 12.3% | 4 |
| Aug 2026 | Mortgage Link | 600 | 43.2% | 1 |
| Aug 2026 | Taylored Mortgages | 410 | 29.5% | 2 |
| Aug 2026 | Youm | 260 | 18.7% | 3 |
| Aug 2026 | Toby Ferreira Mortgages | 120 | 8.6% | 4 |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | Taylored Mortgages | — | — | — |
| Sep 2026 | Toby Ferreira Mortgages | — | — | — |
| Sep 2026 | Youm | — | — | — |

## What is being compared

- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **Taylored Mortgages**: Measured on the search terms “taylored mortgages” and “taylored mortgages palmerston north”, summed into one figure.
- **Toby Ferreira Mortgages**: Measured on the search terms “toby ferreira” and “toby ferreira mortgages”, summed into one figure.
- **Youm**: Measured on the search terms “youm”, “youm mortgage”, “youm mortgages” and “youm palmerston north”, summed into one figure.

- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [Taylored Mortgages](/demand/nz/brands/taylored-mortgages)
- [Toby Ferreira Mortgages](/demand/nz/brands/toby-ferreira-mortgages)
- [Youm](/demand/nz/brands/youm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north mortgage advisers in New Zealand?

In August 2026, Mortgage Link was the most searched among palmerston north mortgage advisers in New Zealand, with an estimated 600 branded searches and 43.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.