---
title: "Palmerston north law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North law firms using branded search demand from across New Zealand. Share of Search among Fitzherbert Rowe, Innes Dean, Green Law, Moore Law and CR Law, the palmerston north law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-law-firms"
publisher: "Brandwave"
---

# Palmerston north law firms in New Zealand: Which brands are most popular in search?

Compare Palmerston North law firms using branded search demand from across New Zealand. Share of Search among Fitzherbert Rowe, Innes Dean, Green Law, Moore Law and CR Law, the palmerston north law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North law firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fitzherbert Rowe, 25.3%

## Which brand is most popular in search among palmerston north law firms in New Zealand?

- In August 2026, Fitzherbert Rowe was the most searched among palmerston north law firms in New Zealand, with an estimated 910 branded searches and 25.3% estimated Share of Search within this set.
- Innes Dean is in 2nd place, 1.7 percentage points behind at 23.7% Share of Search.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand decreased from 30.9% to 25.3%.
- Across the 11 months ending August 2026, Innes Dean’s estimated Share of Search among palmerston north law firms in New Zealand increased from 19.2% to 23.7%.
- Across the 11 months ending August 2026, Green Law’s estimated Share of Search among palmerston north law firms in New Zealand increased from 15.9% to 18.4%.
- Across the 11 months ending August 2026, CR Law’s estimated Share of Search among palmerston north law firms in New Zealand decreased from 17.7% to 16.2%.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 35.2% in December 2025 and was lowest at 21.4% in July 2026.
- Across the 11 months ending August 2026, Innes Dean’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 25.5% in July 2026 and was lowest at 18.4% in March 2026.
- Across the 11 months ending August 2026, Green Law’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 18.6% in March 2026 and was lowest at 12.7% in June 2026.
- Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 19.4% in July 2026 and was lowest at 13.3% in December 2025.
- Across the 11 months ending August 2026, CR Law’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 19.5% in November 2025 and was lowest at 16% in January 2026.
- Across the 11 months ending August 2026, Green Law rose from 5th to 3rd among palmerston north law firms in New Zealand.
- Across the 11 months ending August 2026, CR Law fell from 3rd to 5th among palmerston north law firms in New Zealand.
- Across the 11 months ending August 2026, Moore Law held steady: its estimated Share of Search among palmerston north law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fitzherbert Rowe vs Innes Dean: compare search popularity](/demand/nz/compare/fitzherbert-rowe-vs-innes-dean): 25.3% against 23.7% Share of Search.
- [Fitzherbert Rowe vs Green Law: compare search popularity](/demand/nz/compare/fitzherbert-rowe-vs-green-law): 25.3% against 18.4% Share of Search.
- [Fitzherbert Rowe vs Moore Law: compare search popularity](/demand/nz/compare/fitzherbert-rowe-vs-moore-law): 25.3% against 16.4% Share of Search.
- [Fitzherbert Rowe vs CR Law: compare search popularity](/demand/nz/compare/cr-law-vs-fitzherbert-rowe): 25.3% against 16.2% Share of Search.
- [Innes Dean vs Green Law: compare search popularity](/demand/nz/compare/green-law-vs-innes-dean): 23.7% against 18.4% Share of Search.
- [Innes Dean vs Moore Law: compare search popularity](/demand/nz/compare/innes-dean-vs-moore-law): 23.7% against 16.4% Share of Search.
- [Innes Dean vs CR Law: compare search popularity](/demand/nz/compare/cr-law-vs-innes-dean): 23.7% against 16.2% Share of Search.
- [Green Law vs Moore Law: compare search popularity](/demand/nz/compare/green-law-vs-moore-law): 18.4% against 16.4% Share of Search.
- [Green Law vs CR Law: compare search popularity](/demand/nz/compare/cr-law-vs-green-law): 18.4% against 16.2% Share of Search.
- [Moore Law vs CR Law: compare search popularity](/demand/nz/compare/cr-law-vs-moore-law): 16.4% against 16.2% Share of Search.

## How did search popularity change for New Zealand palmerston north law firms in August 2026?

- In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%.
- In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.
- In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%.
- In August 2026, Innes Dean lost estimated Share of Search among palmerston north law firms in New Zealand, from 25.5% to 23.7%.
- In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fitzherbert Rowe | 25.3% | 910 | +23.0% | Fitzherbert Rowe |
| 2 | Innes Dean | 23.7% | 850 | -3.4% | Innes Dean |
| 3 | Green Law | 18.4% | 660 | +15.8% | Green Law |
| 4 | Moore Law | 16.4% | 590 | -11.9% | Moore Law |
| 5 | CR Law | 16.2% | 580 | -1.7% | CR Law |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitzherbert Rowe | 1K | 30.9% | 1 |
| Oct 2025 | Innes Dean | 640 | 19.2% | 2 |
| Oct 2025 | CR Law | 590 | 17.7% | 3 |
| Oct 2025 | Moore Law | 540 | 16.2% | 4 |
| Oct 2025 | Green Law | 530 | 15.9% | 5 |
| Nov 2025 | Fitzherbert Rowe | 1K | 30.2% | 1 |
| Nov 2025 | Innes Dean | 680 | 19.8% | 2 |
| Nov 2025 | CR Law | 670 | 19.5% | 3 |
| Nov 2025 | Green Law | 550 | 16% | 4 |
| Nov 2025 | Moore Law | 500 | 14.5% | 5 |
| Dec 2025 | Fitzherbert Rowe | 900 | 35.2% | 1 |
| Dec 2025 | CR Law | 480 | 18.8% | 2 |
| Dec 2025 | Innes Dean | 480 | 18.8% | 3 |
| Dec 2025 | Green Law | 360 | 14.1% | 4 |
| Dec 2025 | Moore Law | 340 | 13.3% | 5 |
| Jan 2026 | Fitzherbert Rowe | 910 | 32.4% | 1 |
| Jan 2026 | Innes Dean | 590 | 21% | 2 |
| Jan 2026 | CR Law | 450 | 16% | 3 |
| Jan 2026 | Green Law | 430 | 15.3% | 4 |
| Jan 2026 | Moore Law | 430 | 15.3% | 5 |
| Feb 2026 | Fitzherbert Rowe | 900 | 30.3% | 1 |
| Feb 2026 | Innes Dean | 590 | 19.9% | 2 |
| Feb 2026 | Moore Law | 520 | 17.5% | 3 |
| Feb 2026 | CR Law | 500 | 16.8% | 4 |
| Feb 2026 | Green Law | 460 | 15.5% | 5 |
| Mar 2026 | Fitzherbert Rowe | 1K | 29.4% | 1 |
| Mar 2026 | Green Law | 660 | 18.6% | 2 |
| Mar 2026 | CR Law | 650 | 18.4% | 3 |
| Mar 2026 | Innes Dean | 650 | 18.4% | 4 |
| Mar 2026 | Moore Law | 540 | 15.3% | 5 |
| Apr 2026 | Fitzherbert Rowe | 910 | 28.7% | 1 |
| Apr 2026 | Innes Dean | 650 | 20.5% | 2 |
| Apr 2026 | CR Law | 580 | 18.3% | 3 |
| Apr 2026 | Green Law | 530 | 16.7% | 4 |
| Apr 2026 | Moore Law | 500 | 15.8% | 5 |
| May 2026 | Fitzherbert Rowe | 910 | 28.1% | 1 |
| May 2026 | Innes Dean | 660 | 20.4% | 2 |
| May 2026 | CR Law | 590 | 18.2% | 3 |
| May 2026 | Moore Law | 550 | 17% | 4 |
| May 2026 | Green Law | 530 | 16.4% | 5 |
| Jun 2026 | Fitzherbert Rowe | 1K | 28.4% | 1 |
| Jun 2026 | Innes Dean | 810 | 22.3% | 2 |
| Jun 2026 | Moore Law | 690 | 19% | 3 |
| Jun 2026 | CR Law | 640 | 17.6% | 4 |
| Jun 2026 | Green Law | 460 | 12.7% | 5 |
| Jul 2026 | Innes Dean | 880 | 25.5% | 1 |
| Jul 2026 | Fitzherbert Rowe | 740 | 21.4% | 2 |
| Jul 2026 | Moore Law | 670 | 19.4% | 3 |
| Jul 2026 | CR Law | 590 | 17.1% | 4 |
| Jul 2026 | Green Law | 570 | 16.5% | 5 |
| Aug 2026 | Fitzherbert Rowe | 910 | 25.3% | 1 |
| Aug 2026 | Innes Dean | 850 | 23.7% | 2 |
| Aug 2026 | Green Law | 660 | 18.4% | 3 |
| Aug 2026 | Moore Law | 590 | 16.4% | 4 |
| Aug 2026 | CR Law | 580 | 16.2% | 5 |
| Sep 2026 | CR Law | — | — | — |
| Sep 2026 | Fitzherbert Rowe | — | — | — |
| Sep 2026 | Green Law | — | — | — |
| Sep 2026 | Innes Dean | — | — | — |
| Sep 2026 | Moore Law | — | — | — |

## What is being compared

- **CR Law**: Measured on the search terms “cooper rapley”, “cooper rapley lawyers”, “cooper rapley palmerston north”, “cr law”, “cr law palmerston north” and “crlaw”, summed into one figure.
- **Fitzherbert Rowe**: Measured on the search terms “fitzherbert rowe” and “fitzrowe”, summed into one figure.
- **Green Law**: Measured on the search terms “green law”, “green law palmerston north” and “greenlaw”, summed into one figure.
- **Innes Dean**: Measured on the search terms “innes dean”, “innes dean law”, “innes dean lawyer” and “innes dean palmerston north”, summed into one figure.
- **Moore Law**: Measured on the search terms “moore law”, “moore law palmerston north”, “moore law whanganui” and “moorelaw”, summed into one figure.

- [CR Law](/demand/nz/brands/cr-law)
- [Fitzherbert Rowe](/demand/nz/brands/fitzherbert-rowe)
- [Green Law](/demand/nz/brands/green-law)
- [Innes Dean](/demand/nz/brands/innes-dean)
- [Moore Law](/demand/nz/brands/moore-law)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north law firms in New Zealand?

In August 2026, Fitzherbert Rowe was the most searched among palmerston north law firms in New Zealand, with an estimated 910 branded searches and 25.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.