---
title: "Palmerston north hotels and accommodation in New Zealand: Which brands are most popular in search?"
description: "Compare hotels and serviced accommodation travellers can book for a stay in Palmerston North, New Zealand. Share of Search among Distinction Palmerston North, Copthorne Hotel Palmerston North and Distinction Coachman Hotel, the palmerston north hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-hotels"
publisher: "Brandwave"
---

# Palmerston north hotels and accommodation in New Zealand: Which brands are most popular in search?

Compare hotels and serviced accommodation travellers can book for a stay in Palmerston North, New Zealand. Share of Search among Distinction Palmerston North, Copthorne Hotel Palmerston North and Distinction Coachman Hotel, the palmerston north hotels and accommodation Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North hotels and accommodation
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Distinction Palmerston North, 39.3%

## Which brand is most popular in search among palmerston north hotels and accommodation in New Zealand?

- Distinction Palmerston North and Copthorne Hotel Palmerston North share the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3% and 39% in August 2026.
- Across the 11 months ending August 2026, Distinction Palmerston North’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand increased from 27.5% to 39.3%.
- Across the 11 months ending August 2026, Copthorne Hotel Palmerston North’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand decreased from 50.5% to 39%.
- Across the 11 months ending August 2026, Distinction Coachman Hotel’s estimated Share of Search among palmerston north hotels and accommodation in New Zealand peaked at 29.4% in December 2025 and was lowest at 21.6% in August 2026.
- Across the 11 months ending August 2026, Distinction Palmerston North rose from 2nd to 1st among palmerston north hotels and accommodation in New Zealand.
- Across the 11 months ending August 2026, Copthorne Hotel Palmerston North fell from 1st to 2nd among palmerston north hotels and accommodation in New Zealand.
- Across the 11 months ending August 2026, Distinction Coachman Hotel held steady: its estimated Share of Search among palmerston north hotels and accommodation in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Distinction Palmerston North vs Copthorne Hotel Palmerston North: compare search popularity](/demand/nz/compare/copthorne-hotel-palmerston-north-vs-distinction-palmerston-north): 39.3% against 39% Share of Search.
- [Distinction Palmerston North vs Distinction Coachman Hotel: compare search popularity](/demand/nz/compare/distinction-coachman-hotel-vs-distinction-palmerston-north): 39.3% against 21.6% Share of Search.
- [Copthorne Hotel Palmerston North vs Distinction Coachman Hotel: compare search popularity](/demand/nz/compare/copthorne-hotel-palmerston-north-vs-distinction-coachman-hotel): 39% against 21.6% Share of Search.

## How did search popularity change for New Zealand palmerston north hotels and accommodation in August 2026?

- In August 2026, Distinction Palmerston North overtook Copthorne Hotel Palmerston North to take the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3%.
- In August 2026, Distinction Coachman Hotel lost estimated Share of Search among palmerston north hotels and accommodation in New Zealand, from 27.5% to 21.6%.
- In August 2026, Copthorne Hotel Palmerston North lost estimated Share of Search among palmerston north hotels and accommodation in New Zealand, from 43.1% to 39%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Distinction Palmerston North | 39.3% | 3K | +20.3% | Distinction Hotels |
| 2 | Copthorne Hotel Palmerston North | 39% | 2.9K | -18.8% | Millennium Hotels |
| 3 | Distinction Coachman Hotel | 21.6% | 1.6K | -29.4% | Distinction Hotels |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Copthorne Hotel Palmerston North | 5.5K | 50.5% | 1 |
| Oct 2025 | Distinction Palmerston North | 3K | 27.5% | 2 |
| Oct 2025 | Distinction Coachman Hotel | 2.4K | 22% | 3 |
| Nov 2025 | Copthorne Hotel Palmerston North | 3.6K | 40% | 1 |
| Nov 2025 | Distinction Palmerston North | 3K | 32.6% | 2 |
| Nov 2025 | Distinction Coachman Hotel | 2.5K | 27.3% | 3 |
| Dec 2025 | Copthorne Hotel Palmerston North | 2.4K | 39.2% | 1 |
| Dec 2025 | Distinction Palmerston North | 1.9K | 31.5% | 2 |
| Dec 2025 | Distinction Coachman Hotel | 1.8K | 29.4% | 3 |
| Jan 2026 | Copthorne Hotel Palmerston North | 2.9K | 44.5% | 1 |
| Jan 2026 | Distinction Palmerston North | 1.9K | 29.6% | 2 |
| Jan 2026 | Distinction Coachman Hotel | 1.7K | 25.8% | 3 |
| Feb 2026 | Copthorne Hotel Palmerston North | 3.6K | 41.8% | 1 |
| Feb 2026 | Distinction Palmerston North | 3K | 34% | 2 |
| Feb 2026 | Distinction Coachman Hotel | 2.1K | 24.1% | 3 |
| Mar 2026 | Copthorne Hotel Palmerston North | 3.6K | 41.1% | 1 |
| Mar 2026 | Distinction Palmerston North | 3K | 33.5% | 2 |
| Mar 2026 | Distinction Coachman Hotel | 2.2K | 25.4% | 3 |
| Apr 2026 | Copthorne Hotel Palmerston North | 2.9K | 44.2% | 1 |
| Apr 2026 | Distinction Palmerston North | 1.9K | 29.3% | 2 |
| Apr 2026 | Distinction Coachman Hotel | 1.8K | 26.5% | 3 |
| May 2026 | Copthorne Hotel Palmerston North | 4.4K | 45.8% | 1 |
| May 2026 | Distinction Palmerston North | 3K | 30.6% | 2 |
| May 2026 | Distinction Coachman Hotel | 2.3K | 23.6% | 3 |
| Jun 2026 | Copthorne Hotel Palmerston North | 3.6K | 42.4% | 1 |
| Jun 2026 | Distinction Palmerston North | 3K | 34.7% | 2 |
| Jun 2026 | Distinction Coachman Hotel | 2K | 22.8% | 3 |
| Jul 2026 | Copthorne Hotel Palmerston North | 3.6K | 43.1% | 1 |
| Jul 2026 | Distinction Palmerston North | 2.5K | 29.3% | 2 |
| Jul 2026 | Distinction Coachman Hotel | 2.3K | 27.5% | 3 |
| Aug 2026 | Distinction Palmerston North | 3K | 39.3% | 1 |
| Aug 2026 | Copthorne Hotel Palmerston North | 2.9K | 39% | 2 |
| Aug 2026 | Distinction Coachman Hotel | 1.6K | 21.6% | 3 |
| Sep 2026 | Copthorne Hotel Palmerston North | — | — | — |
| Sep 2026 | Distinction Coachman Hotel | — | — | — |
| Sep 2026 | Distinction Palmerston North | — | — | — |

## What is being compared

- **Copthorne Hotel Palmerston North**: Measured on the search terms “copthorne hotel palmerston north nz”, “copthorne palmerston north”, “copthorne palmerston north reviews” and “the copthorne palmerston north”, summed into one figure.
- **Distinction Coachman Hotel**: Measured on the search terms “coachman palmerston north”, “distinction coachman hotel”, “distinction coachman hotel palmerston north”, “distinction coachman hotel palmerston north reviews”, “distinction coachman palmerston north”, “distinction hotel coachman palmerston north” and “the coachman palmerston north”, summed into one figure.
- **Distinction Palmerston North**: Measured on the search terms “distinction hotel palmerston north parking”, “distinction palmerston north” and “the distinction palmerston north”, summed into one figure.

- [Copthorne Hotel Palmerston North](/demand/nz/brands/copthorne-hotel-palmerston-north)
- [Distinction Coachman Hotel](/demand/nz/brands/distinction-coachman-hotel)
- [Distinction Palmerston North](/demand/nz/brands/distinction-palmerston-north)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north hotels and accommodation in New Zealand?

Distinction Palmerston North and Copthorne Hotel Palmerston North share the highest estimated Share of Search among palmerston north hotels and accommodation in New Zealand, at 39.3% and 39% in August 2026.

## Cite this page

Brandwave. "Palmerston north hotels and accommodation in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.