---
title: "Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Share of Search among McNae Group, Linc Electrical, John Leader Electrical, SES Electrical and TKR Electrical, the palmerston north electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-electrical-contractors"
publisher: "Brandwave"
---

# Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?

Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Share of Search among McNae Group, Linc Electrical, John Leader Electrical, SES Electrical and TKR Electrical, the palmerston north electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North electrical contractors
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: McNae Group, 38.4%

## Which brand is most popular in search among palmerston north electrical contractors in New Zealand?

- In August 2026, McNae Group was the most searched among palmerston north electrical contractors in New Zealand, with an estimated 280 branded searches and 38.4% estimated Share of Search within this set.
- Linc Electrical is in 2nd place, 11 percentage points behind at 27.4% Share of Search.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand increased from 18.5% to 38.4%.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 35.4% to 27.4%.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 23.1% to 15.1%.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand increased from 12.3% to 13.7%.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 10.8% to 5.5%.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 35.8% in November 2025 and was lowest at 23.3% in March 2026.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 25.5% in December 2025 and was lowest at 15.1% in August 2026.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 18.8% in July 2026 and was lowest at 10.4% in November 2025.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 13.4% in November 2025 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, McNae Group rose from 3rd to 1st among palmerston north electrical contractors in New Zealand.
- Across the 11 months ending August 2026, Linc Electrical fell from 1st to 2nd among palmerston north electrical contractors in New Zealand.
- Across the 11 months ending August 2026, John Leader Electrical fell from 2nd to 3rd among palmerston north electrical contractors in New Zealand.

## Compare search popularity between leading brands

- [McNae Group vs Linc Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-mcnae-group): 38.4% against 27.4% Share of Search.
- [McNae Group vs John Leader Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-mcnae-group): 38.4% against 15.1% Share of Search.
- [McNae Group vs SES Electrical: compare search popularity](/demand/nz/compare/mcnae-group-vs-ses-electrical): 38.4% against 13.7% Share of Search.
- [McNae Group vs TKR Electrical: compare search popularity](/demand/nz/compare/mcnae-group-vs-tkr-electrical): 38.4% against 5.5% Share of Search.
- [Linc Electrical vs John Leader Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-linc-electrical): 27.4% against 15.1% Share of Search.
- [Linc Electrical vs SES Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-ses-electrical): 27.4% against 13.7% Share of Search.
- [Linc Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-tkr-electrical): 27.4% against 5.5% Share of Search.
- [John Leader Electrical vs SES Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-ses-electrical): 15.1% against 13.7% Share of Search.
- [John Leader Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-tkr-electrical): 15.1% against 5.5% Share of Search.
- [SES Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/ses-electrical-vs-tkr-electrical): 13.7% against 5.5% Share of Search.

## How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

- In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.
- In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%.
- In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 22.5% to 15.1%.
- In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.
- In August 2026, TKR Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 6.3% to 5.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McNae Group | 38.4% | 280 | +27.3% | McNae Group |
| 2 | Linc Electrical | 27.4% | 200 | 0.0% | Linc Electrical |
| 3 | John Leader Electrical | 15.1% | 110 | -38.9% | John Leader Electrical |
| 4 | SES Electrical | 13.7% | 100 | -33.3% | SES Electrical |
| 5 | TKR Electrical | 5.5% | 40 | -20.0% | TKR Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Linc Electrical | 230 | 35.4% | 1 |
| Oct 2025 | John Leader Electrical | 150 | 23.1% | 2 |
| Oct 2025 | McNae Group | 120 | 18.5% | 3 |
| Oct 2025 | SES Electrical | 80 | 12.3% | 4 |
| Oct 2025 | TKR Electrical | 70 | 10.8% | 5 |
| Nov 2025 | Linc Electrical | 240 | 35.8% | 1 |
| Nov 2025 | McNae Group | 150 | 22.4% | 2 |
| Nov 2025 | John Leader Electrical | 120 | 17.9% | 3 |
| Nov 2025 | TKR Electrical | 90 | 13.4% | 4 |
| Nov 2025 | SES Electrical | 70 | 10.4% | 5 |
| Dec 2025 | Linc Electrical | 140 | 29.8% | 1 |
| Dec 2025 | John Leader Electrical | 120 | 25.5% | 2 |
| Dec 2025 | McNae Group | 100 | 21.3% | 3 |
| Dec 2025 | SES Electrical | 60 | 12.8% | 4 |
| Dec 2025 | TKR Electrical | 50 | 10.6% | 5 |
| Jan 2026 | Linc Electrical | 180 | 32.7% | 1 |
| Jan 2026 | McNae Group | 150 | 27.3% | 2 |
| Jan 2026 | John Leader Electrical | 110 | 20% | 3 |
| Jan 2026 | SES Electrical | 60 | 10.9% | 4 |
| Jan 2026 | TKR Electrical | 50 | 9.1% | 5 |
| Feb 2026 | Linc Electrical | 160 | 28.6% | 1 |
| Feb 2026 | McNae Group | 140 | 25% | 2 |
| Feb 2026 | John Leader Electrical | 120 | 21.4% | 3 |
| Feb 2026 | SES Electrical | 80 | 14.3% | 4 |
| Feb 2026 | TKR Electrical | 60 | 10.7% | 5 |
| Mar 2026 | McNae Group | 280 | 32.6% | 1 |
| Mar 2026 | John Leader Electrical | 200 | 23.3% | 2 |
| Mar 2026 | Linc Electrical | 200 | 23.3% | 3 |
| Mar 2026 | SES Electrical | 100 | 11.6% | 4 |
| Mar 2026 | TKR Electrical | 80 | 9.3% | 5 |
| Apr 2026 | Linc Electrical | 230 | 31.1% | 1 |
| Apr 2026 | McNae Group | 200 | 27% | 2 |
| Apr 2026 | John Leader Electrical | 130 | 17.6% | 3 |
| Apr 2026 | SES Electrical | 100 | 13.5% | 4 |
| Apr 2026 | TKR Electrical | 80 | 10.8% | 5 |
| May 2026 | Linc Electrical | 200 | 29.4% | 1 |
| May 2026 | McNae Group | 190 | 27.9% | 2 |
| May 2026 | John Leader Electrical | 130 | 19.1% | 3 |
| May 2026 | SES Electrical | 80 | 11.8% | 4 |
| May 2026 | TKR Electrical | 80 | 11.8% | 5 |
| Jun 2026 | McNae Group | 280 | 34.6% | 1 |
| Jun 2026 | Linc Electrical | 190 | 23.5% | 2 |
| Jun 2026 | SES Electrical | 150 | 18.5% | 3 |
| Jun 2026 | John Leader Electrical | 130 | 16% | 4 |
| Jun 2026 | TKR Electrical | 60 | 7.4% | 5 |
| Jul 2026 | McNae Group | 220 | 27.5% | 1 |
| Jul 2026 | Linc Electrical | 200 | 25% | 2 |
| Jul 2026 | John Leader Electrical | 180 | 22.5% | 3 |
| Jul 2026 | SES Electrical | 150 | 18.8% | 4 |
| Jul 2026 | TKR Electrical | 50 | 6.3% | 5 |
| Aug 2026 | McNae Group | 280 | 38.4% | 1 |
| Aug 2026 | Linc Electrical | 200 | 27.4% | 2 |
| Aug 2026 | John Leader Electrical | 110 | 15.1% | 3 |
| Aug 2026 | SES Electrical | 100 | 13.7% | 4 |
| Aug 2026 | TKR Electrical | 40 | 5.5% | 5 |
| Sep 2026 | John Leader Electrical | — | — | — |
| Sep 2026 | Linc Electrical | — | — | — |
| Sep 2026 | McNae Group | — | — | — |
| Sep 2026 | SES Electrical | — | — | — |
| Sep 2026 | TKR Electrical | — | — | — |

## What is being compared

- **John Leader Electrical**: Measured on the search terms “john leader electrical” and “john leader electrical palmerston north”, summed into one figure.
- **Linc Electrical**: Measured on the search terms “linc electrical” and “linc electrical palmerston north”, summed into one figure.
- **McNae Group**: Measured on the search terms “mcnae” and “mcnae group”, summed into one figure.
- **SES Electrical**: Measured on the search terms “ses electrical”, “ses electrical palmerston north” and “seselectrical”, summed into one figure.
- **TKR Electrical**: Measured on the search terms “tkr electrical” and “tkr electrical palmerston north”, summed into one figure.

- [John Leader Electrical](/demand/nz/brands/john-leader-electrical)
- [Linc Electrical](/demand/nz/brands/linc-electrical)
- [McNae Group](/demand/nz/brands/mcnae-group)
- [SES Electrical](/demand/nz/brands/ses-electrical)
- [TKR Electrical](/demand/nz/brands/tkr-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north electrical contractors in New Zealand?

In August 2026, McNae Group was the most searched among palmerston north electrical contractors in New Zealand, with an estimated 280 branded searches and 38.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.