---
title: "Palmerston north accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North accounting firms using branded search demand from across New Zealand. Share of Search among BDO, SBA, AllanMcNeill, ONLA Advisory & Accounting, Cochrane Accountants and McKenzie & Partners, the palmerston north accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-accounting-firms"
publisher: "Brandwave"
---

# Palmerston north accounting firms in New Zealand: Which brands are most popular in search?

Compare Palmerston North accounting firms using branded search demand from across New Zealand. Share of Search among BDO, SBA, AllanMcNeill, ONLA Advisory & Accounting, Cochrane Accountants and McKenzie & Partners, the palmerston north accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North accounting firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 55.1%

## Which brand is most popular in search among palmerston north accounting firms in New Zealand?

- In August 2026, BDO was the most searched among palmerston north accounting firms in New Zealand, with an estimated 3.7K branded searches and 55.1% estimated Share of Search within this set.
- SBA is in 2nd place, 15.2 percentage points behind at 39.9% Share of Search.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 59.6% in March 2026 and was lowest at 49.8% in June 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 45.5% in June 2026 and was lowest at 35.5% in December 2025.
- Across the 11 months ending August 2026, AllanMcNeill’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 3% in November 2025 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, BDO, SBA, AllanMcNeill, ONLA Advisory & Accounting, Cochrane Accountants and McKenzie & Partners held steady: their estimated Share of Search among palmerston north accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BDO vs SBA: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-sba): 55.1% against 39.9% Share of Search.
- [BDO vs AllanMcNeill: compare search popularity](/demand/nz/compare/allanmcneill-vs-bdo-new-zealand): 55.1% against 2.7% Share of Search.
- [SBA vs AllanMcNeill: compare search popularity](/demand/nz/compare/allanmcneill-vs-sba): 39.9% against 2.7% Share of Search.

## How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

- Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
- Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
- Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 55.1% | 3.7K | +8.4% | BDO |
| 2 | SBA | 39.9% | 2.7K | +9.7% | SBA |
| 3 | AllanMcNeill | 2.7% | 180 | +12.5% | AllanMcNeill |
| 4 | ONLA Advisory & Accounting | 1.6% | 110 | +37.5% | ONLA Advisory & Accounting |
| 5 | Cochrane Accountants | 0.59% | 40 | -20.0% | Cochrane Accountants |
| 6 | McKenzie & Partners | 0.15% | 10 | 0.0% | McKenzie & Partners |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 3.5K | 55.5% | 1 |
| Oct 2025 | SBA | 2.5K | 39.9% | 2 |
| Oct 2025 | AllanMcNeill | 140 | 2.2% | 3 |
| Oct 2025 | ONLA Advisory & Accounting | 90 | 1.4% | 4 |
| Oct 2025 | Cochrane Accountants | 50 | 0.79% | 5 |
| Oct 2025 | McKenzie & Partners | 10 | 0.16% | 6 |
| Nov 2025 | BDO | 3.6K | 58.2% | 1 |
| Nov 2025 | SBA | 2.3K | 35.9% | 2 |
| Nov 2025 | AllanMcNeill | 190 | 3% | 3 |
| Nov 2025 | ONLA Advisory & Accounting | 110 | 1.8% | 4 |
| Nov 2025 | Cochrane Accountants | 60 | 0.96% | 5 |
| Nov 2025 | McKenzie & Partners | 10 | 0.16% | 6 |
| Dec 2025 | BDO | 2.9K | 59.4% | 1 |
| Dec 2025 | SBA | 1.7K | 35.5% | 2 |
| Dec 2025 | AllanMcNeill | 130 | 2.7% | 3 |
| Dec 2025 | ONLA Advisory & Accounting | 70 | 1.4% | 4 |
| Dec 2025 | Cochrane Accountants | 40 | 0.82% | 5 |
| Dec 2025 | McKenzie & Partners | 10 | 0.2% | 6 |
| Jan 2026 | BDO | 2.9K | 51.8% | 1 |
| Jan 2026 | SBA | 2.5K | 44.4% | 2 |
| Jan 2026 | AllanMcNeill | 100 | 1.8% | 3 |
| Jan 2026 | ONLA Advisory & Accounting | 80 | 1.4% | 4 |
| Jan 2026 | Cochrane Accountants | 30 | 0.54% | 5 |
| Jan 2026 | McKenzie & Partners | 0 | 0% | 6 |
| Feb 2026 | BDO | 3.6K | 56.8% | 1 |
| Feb 2026 | SBA | 2.5K | 39% | 2 |
| Feb 2026 | AllanMcNeill | 120 | 1.9% | 3 |
| Feb 2026 | ONLA Advisory & Accounting | 80 | 1.2% | 4 |
| Feb 2026 | Cochrane Accountants | 60 | 0.93% | 5 |
| Feb 2026 | McKenzie & Partners | 10 | 0.16% | 6 |
| Mar 2026 | BDO | 5.1K | 59.6% | 1 |
| Mar 2026 | SBA | 3.1K | 36.3% | 2 |
| Mar 2026 | AllanMcNeill | 180 | 2.1% | 3 |
| Mar 2026 | ONLA Advisory & Accounting | 90 | 1.1% | 4 |
| Mar 2026 | Cochrane Accountants | 60 | 0.7% | 5 |
| Mar 2026 | McKenzie & Partners | 20 | 0.23% | 6 |
| Apr 2026 | BDO | 3.3K | 50.5% | 1 |
| Apr 2026 | SBA | 2.9K | 44.1% | 2 |
| Apr 2026 | AllanMcNeill | 160 | 2.5% | 3 |
| Apr 2026 | ONLA Advisory & Accounting | 120 | 1.8% | 4 |
| Apr 2026 | Cochrane Accountants | 60 | 0.92% | 5 |
| Apr 2026 | McKenzie & Partners | 10 | 0.15% | 6 |
| May 2026 | BDO | 3.7K | 54.9% | 1 |
| May 2026 | SBA | 2.7K | 40.4% | 2 |
| May 2026 | AllanMcNeill | 160 | 2.4% | 3 |
| May 2026 | ONLA Advisory & Accounting | 90 | 1.3% | 4 |
| May 2026 | Cochrane Accountants | 60 | 0.9% | 5 |
| May 2026 | McKenzie & Partners | 10 | 0.15% | 6 |
| Jun 2026 | BDO | 3.5K | 49.8% | 1 |
| Jun 2026 | SBA | 3.2K | 45.5% | 2 |
| Jun 2026 | AllanMcNeill | 170 | 2.4% | 3 |
| Jun 2026 | ONLA Advisory & Accounting | 100 | 1.4% | 4 |
| Jun 2026 | Cochrane Accountants | 50 | 0.71% | 5 |
| Jun 2026 | McKenzie & Partners | 10 | 0.14% | 6 |
| Jul 2026 | BDO | 3.5K | 55.5% | 1 |
| Jul 2026 | SBA | 2.5K | 39.7% | 2 |
| Jul 2026 | AllanMcNeill | 160 | 2.6% | 3 |
| Jul 2026 | ONLA Advisory & Accounting | 80 | 1.3% | 4 |
| Jul 2026 | Cochrane Accountants | 50 | 0.8% | 5 |
| Jul 2026 | McKenzie & Partners | 10 | 0.16% | 6 |
| Aug 2026 | BDO | 3.7K | 55.1% | 1 |
| Aug 2026 | SBA | 2.7K | 39.9% | 2 |
| Aug 2026 | AllanMcNeill | 180 | 2.7% | 3 |
| Aug 2026 | ONLA Advisory & Accounting | 110 | 1.6% | 4 |
| Aug 2026 | Cochrane Accountants | 40 | 0.59% | 5 |
| Aug 2026 | McKenzie & Partners | 10 | 0.15% | 6 |
| Sep 2026 | AllanMcNeill | — | — | — |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Cochrane Accountants | — | — | — |
| Sep 2026 | McKenzie & Partners | — | — | — |
| Sep 2026 | ONLA Advisory & Accounting | — | — | — |
| Sep 2026 | SBA | — | — | — |

## What is being compared

- **AllanMcNeill**: Measured on the search terms “allan mcneill”, “allan mcneill accountants” and “allanmcneill”, summed into one figure.
- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Cochrane Accountants**: Measured on the search terms “cochrane accountants” and “cochrane accountants palmerston north”, summed into one figure.
- **McKenzie & Partners**: Measured on the search terms “mckenzie and partners” and “mckenzie partners”, summed into one figure.
- **ONLA Advisory & Accounting**: Measured on the search terms “onla”, “onla accounting” and “onla palmerston north”, summed into one figure.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.

- [AllanMcNeill](/demand/nz/brands/allanmcneill)
- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Cochrane Accountants](/demand/nz/brands/cochrane-accountants)
- [McKenzie & Partners](/demand/nz/brands/mckenzie-partners)
- [ONLA Advisory & Accounting](/demand/nz/brands/onla-advisory-accounting)
- [SBA](/demand/nz/brands/sba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north accounting firms in New Zealand?

In August 2026, BDO was the most searched among palmerston north accounting firms in New Zealand, with an estimated 3.7K branded searches and 55.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palmerston-north-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.