---
title: "Palm sander brands in New Zealand: Which are searched most?"
description: "Compare the palm sander brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee, Festool and Bosch Professional, the palm sander brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-palm-sander-brands"
publisher: "Brandwave"
---

# Palm sander brands in New Zealand: Which are searched most?

Compare the palm sander brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee, Festool and Bosch Professional, the palm sander brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palm sander brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 35.3%

## Which brand is most popular in search among palm sander brands in New Zealand?

- In September 2026, Makita was the most searched among palm sander brands in New Zealand, with an estimated 10K branded searches, 35.3% of all searches for the six we track.
- Ryobi is in 2nd place, 12 percentage points behind at 23.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among palm sander brands in New Zealand decreased from 36.1% to 35.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among palm sander brands in New Zealand increased from 9.7% to 10.4%.
- Across the 12 months ending September 2026, Festool’s share of searches among palm sander brands in New Zealand increased from 9.4% to 10.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among palm sander brands in New Zealand peaked at 36.7% in May 2026 and was lowest at 30% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among palm sander brands in New Zealand peaked at 32.5% in December 2025 and was lowest at 18.7% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among palm sander brands in New Zealand peaked at 24.4% in June 2026 and was lowest at 19.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among palm sander brands in New Zealand peaked at 14.7% in August 2026 and was lowest at 7.8% in January 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among palm sander brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 6.3% in December 2025.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch Professional held steady: their share of searches among palm sander brands in New Zealand each moved less than 0.5 percentage points.

## Top palm sander brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in all four answers that gave a list. Bosch Professional was second, and DeWalt was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bosch Professional | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Festool | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Milwaukee | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about palm sander brands

- Asked ChatGPT "Which palm sander brand should I buy in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What are the best palm sander brands in New Zealand?": 1. Makita, 2. Bosch Professional, 3. DeWalt, 4. Ryobi, 5. Festool, 6. Milwaukee
- Asked ChatGPT "What's the best palm sander brand in New Zealand for wood sanding?": 1. Makita, 2. Bosch Professional, 3. Festool, 4. Ryobi
- Searched Google, AI Overview "orbital sander nz": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Festool
- Searched Google, AI Overview "best palm sander": 1. Makita

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 35.3% against 23.4% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 35.3% against 20.2% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 35.3% against 10.4% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 35.3% against 10.4% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 23.4% against 20.2% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 23.4% against 10.4% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/nz/compare/festool-vs-ryobi): 23.4% against 10.4% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 20.2% against 10.4% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 20.2% against 10.4% Share of Search.
- [Milwaukee vs Festool: compare search popularity](/demand/nz/compare/festool-vs-milwaukee): 10.4% Share of Search each.

## How did search popularity change for New Zealand palm sander brands in September 2026?

- In September 2026, Ryobi overtook DeWalt to rank 2nd among palm sander brands in New Zealand, with 23.4% of the searches.
- In September 2026, Makita gained share of searches among palm sander brands in New Zealand, from 32.7% to 35.3%.
- In September 2026, Festool gained share of searches among palm sander brands in New Zealand, from 8.6% to 10.4%.
- In September 2026, Milwaukee lost share of searches among palm sander brands in New Zealand, from 14.7% to 10.4%.
- In September 2026, DeWalt lost share of searches among palm sander brands in New Zealand, from 22.4% to 20.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 35.3% | 10K | +20.0% | Makita |
| 2 | Ryobi | 23.4% | 6.6K | +22.2% | Ryobi |
| 3 | DeWalt | 20.2% | 5.7K | 0.0% | DeWalt |
| 4 | Milwaukee | 10.4% | 3K | -21.3% | Milwaukee |
| 5 | Festool | 10.4% | 2.9K | +33.2% | Festool |
| 6 | Bosch Professional | 0.25% | 70 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 8.2K | 36.1% | 1 |
| Oct 2025 | Ryobi | 5.4K | 23.8% | 2 |
| Oct 2025 | DeWalt | 4.7K | 20.6% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 9.7% | 4 |
| Oct 2025 | Festool | 2.1K | 9.4% | 5 |
| Oct 2025 | Bosch Professional | 70 | 0.31% | 6 |
| Nov 2025 | Makita | 8.2K | 30% | 1 |
| Nov 2025 | Ryobi | 8.1K | 29.6% | 2 |
| Nov 2025 | DeWalt | 6.6K | 24.1% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 9% | 4 |
| Nov 2025 | Festool | 1.9K | 7% | 5 |
| Nov 2025 | Bosch Professional | 90 | 0.33% | 6 |
| Dec 2025 | Makita | 8.2K | 32.8% | 1 |
| Dec 2025 | Ryobi | 8.1K | 32.5% | 2 |
| Dec 2025 | DeWalt | 4.9K | 19.7% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 8.5% | 4 |
| Dec 2025 | Festool | 1.6K | 6.3% | 5 |
| Dec 2025 | Bosch Professional | 70 | 0.28% | 6 |
| Jan 2026 | Makita | 8.1K | 35.4% | 1 |
| Jan 2026 | Ryobi | 6.6K | 29% | 2 |
| Jan 2026 | DeWalt | 4.7K | 20.5% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 7.8% | 4 |
| Jan 2026 | Festool | 1.6K | 7% | 5 |
| Jan 2026 | Bosch Professional | 70 | 0.31% | 6 |
| Feb 2026 | Makita | 8.1K | 36.1% | 1 |
| Feb 2026 | Ryobi | 5.4K | 24.2% | 2 |
| Feb 2026 | DeWalt | 4.7K | 21.1% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 9.6% | 4 |
| Feb 2026 | Festool | 1.9K | 8.7% | 5 |
| Feb 2026 | Bosch Professional | 90 | 0.4% | 6 |
| Mar 2026 | Makita | 8.1K | 33.4% | 1 |
| Mar 2026 | Ryobi | 6.6K | 27.4% | 2 |
| Mar 2026 | DeWalt | 4.9K | 20.2% | 3 |
| Mar 2026 | Festool | 2.3K | 9.4% | 4 |
| Mar 2026 | Milwaukee | 2.3K | 9.4% | 5 |
| Mar 2026 | Bosch Professional | 70 | 0.29% | 6 |
| Apr 2026 | Makita | 8.1K | 36.7% | 1 |
| Apr 2026 | Ryobi | 5.4K | 24.6% | 2 |
| Apr 2026 | DeWalt | 4.6K | 20.8% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 9.6% | 4 |
| Apr 2026 | Festool | 1.8K | 8% | 5 |
| Apr 2026 | Bosch Professional | 70 | 0.32% | 6 |
| May 2026 | Makita | 8.2K | 36.7% | 1 |
| May 2026 | DeWalt | 4.8K | 21.5% | 2 |
| May 2026 | Ryobi | 4.4K | 19.7% | 3 |
| May 2026 | Milwaukee | 2.7K | 12.1% | 4 |
| May 2026 | Festool | 2.1K | 9.6% | 5 |
| May 2026 | Bosch Professional | 70 | 0.31% | 6 |
| Jun 2026 | Makita | 8.2K | 34.7% | 1 |
| Jun 2026 | DeWalt | 5.8K | 24.4% | 2 |
| Jun 2026 | Ryobi | 4.4K | 18.7% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 11.8% | 4 |
| Jun 2026 | Festool | 2.4K | 10.1% | 5 |
| Jun 2026 | Bosch Professional | 70 | 0.3% | 6 |
| Jul 2026 | Makita | 8.1K | 36.1% | 1 |
| Jul 2026 | DeWalt | 4.8K | 21.5% | 2 |
| Jul 2026 | Ryobi | 4.4K | 19.7% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 11.6% | 4 |
| Jul 2026 | Festool | 2.4K | 10.8% | 5 |
| Jul 2026 | Bosch Professional | 70 | 0.31% | 6 |
| Aug 2026 | Makita | 8.3K | 32.7% | 1 |
| Aug 2026 | DeWalt | 5.7K | 22.4% | 2 |
| Aug 2026 | Ryobi | 5.4K | 21.2% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 14.7% | 4 |
| Aug 2026 | Festool | 2.2K | 8.6% | 5 |
| Aug 2026 | Bosch Professional | 70 | 0.28% | 6 |
| Sep 2026 | Makita | 10K | 35.3% | 1 |
| Sep 2026 | Ryobi | 6.6K | 23.4% | 2 |
| Sep 2026 | DeWalt | 5.7K | 20.2% | 3 |
| Sep 2026 | Milwaukee | 3K | 10.4% | 4 |
| Sep 2026 | Festool | 2.9K | 10.4% | 5 |
| Sep 2026 | Bosch Professional | 70 | 0.25% | 6 |

## What is being compared

- **Bosch Professional**: Measured on the search term “bosch professional”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption” and “dewalt sander”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita sander” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search term “ryobi”.

- [Bosch Professional](/demand/nz/brands/bosch-professional)
- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palm sander brands in New Zealand?

In September 2026, Makita was the most searched among palm sander brands in New Zealand, with an estimated 10K branded searches, 35.3% of all searches for the six we track.

## Cite this page

Brandwave. "Palm sander brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-palm-sander-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-palm-sander-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.