---
title: "Paint brands in New Zealand: Which brands are most popular in search?"
description: "Compare the paint brands New Zealanders use for interior and exterior painting. Share of Search among Resene, Dulux, Wattyl and British Paints, the paint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-paint-brands"
publisher: "Brandwave"
---

# Paint brands in New Zealand: Which brands are most popular in search?

Compare the paint brands New Zealanders use for interior and exterior painting. Share of Search among Resene, Dulux, Wattyl and British Paints, the paint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Paint brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Resene, 71.7%

## Which brand is most popular in search among paint brands in New Zealand?

- In August 2026, Resene was the most searched among paint brands in New Zealand, with an estimated 43.6K branded searches and 71.7% estimated Share of Search within this set.
- Dulux is in 2nd place, 48.3 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Resene’s estimated Share of Search among paint brands in New Zealand decreased from 75.4% to 71.7%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand increased from 19.8% to 23.4%.
- Across the 11 months ending August 2026, Wattyl’s estimated Share of Search among paint brands in New Zealand peaked at 5.3% in January 2026 and was lowest at 3.9% in May 2026.
- Across the 11 months ending August 2026, Wattyl and British Paints held steady: their estimated Share of Search among paint brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Resene vs Dulux: compare search popularity](/demand/nz/compare/dulux-vs-resene): 71.7% against 23.4% Share of Search.
- [Resene vs Wattyl: compare search popularity](/demand/nz/compare/resene-vs-wattyl): 71.7% against 4.4% Share of Search.
- [Dulux vs Wattyl: compare search popularity](/demand/nz/compare/dulux-vs-wattyl): 23.4% against 4.4% Share of Search.

## How did search popularity change for New Zealand paint brands in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
- In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
- Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.
- Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Resene | 71.7% | 43.6K | +2.0% | Resene |
| 2 | Dulux | 23.4% | 14.2K | +11.6% | Dulux |
| 3 | Wattyl | 4.4% | 2.7K | +5.9% | Wattyl |
| 4 | British Paints | 0.49% | 300 | -6.3% | British Paints |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Resene | 62.7K | 75.4% | 1 |
| Oct 2025 | Dulux | 16.4K | 19.8% | 2 |
| Oct 2025 | Wattyl | 3.6K | 4.3% | 3 |
| Oct 2025 | British Paints | 470 | 0.56% | 4 |
| Nov 2025 | Resene | 56.3K | 72.6% | 1 |
| Nov 2025 | Dulux | 16.9K | 21.8% | 2 |
| Nov 2025 | Wattyl | 3.8K | 5% | 3 |
| Nov 2025 | British Paints | 470 | 0.61% | 4 |
| Dec 2025 | Resene | 54.5K | 72.8% | 1 |
| Dec 2025 | Dulux | 16.4K | 21.9% | 2 |
| Dec 2025 | Wattyl | 3.5K | 4.7% | 3 |
| Dec 2025 | British Paints | 410 | 0.55% | 4 |
| Jan 2026 | Resene | 59K | 72.3% | 1 |
| Jan 2026 | Dulux | 17.8K | 21.8% | 2 |
| Jan 2026 | Wattyl | 4.3K | 5.3% | 3 |
| Jan 2026 | British Paints | 540 | 0.66% | 4 |
| Feb 2026 | Resene | 52.3K | 73.7% | 1 |
| Feb 2026 | Dulux | 15K | 21.1% | 2 |
| Feb 2026 | Wattyl | 3.3K | 4.7% | 3 |
| Feb 2026 | British Paints | 420 | 0.59% | 4 |
| Mar 2026 | Resene | 56.2K | 72.7% | 1 |
| Mar 2026 | Dulux | 17.1K | 22.2% | 2 |
| Mar 2026 | Wattyl | 3.5K | 4.6% | 3 |
| Mar 2026 | British Paints | 440 | 0.57% | 4 |
| Apr 2026 | Resene | 53K | 74.1% | 1 |
| Apr 2026 | Dulux | 14.8K | 20.7% | 2 |
| Apr 2026 | Wattyl | 3.3K | 4.6% | 3 |
| Apr 2026 | British Paints | 380 | 0.53% | 4 |
| May 2026 | Resene | 51.9K | 74.7% | 1 |
| May 2026 | Dulux | 14.5K | 20.9% | 2 |
| May 2026 | Wattyl | 2.7K | 3.9% | 3 |
| May 2026 | British Paints | 330 | 0.47% | 4 |
| Jun 2026 | Resene | 43.1K | 73.4% | 1 |
| Jun 2026 | Dulux | 13K | 22.1% | 2 |
| Jun 2026 | Wattyl | 2.4K | 4% | 3 |
| Jun 2026 | British Paints | 270 | 0.46% | 4 |
| Jul 2026 | Resene | 42.7K | 73.3% | 1 |
| Jul 2026 | Dulux | 12.7K | 21.8% | 2 |
| Jul 2026 | Wattyl | 2.5K | 4.4% | 3 |
| Jul 2026 | British Paints | 320 | 0.55% | 4 |
| Aug 2026 | Resene | 43.6K | 71.7% | 1 |
| Aug 2026 | Dulux | 14.2K | 23.4% | 2 |
| Aug 2026 | Wattyl | 2.7K | 4.4% | 3 |
| Aug 2026 | British Paints | 300 | 0.49% | 4 |
| Sep 2026 | British Paints | — | — | — |
| Sep 2026 | Dulux | — | — | — |
| Sep 2026 | Resene | — | — | — |
| Sep 2026 | Wattyl | — | — | — |

## What is being compared

- **British Paints**: Measured on the search terms “british paints”, “british paints colours”, “british paints near me”, “british paints new zealand”, “british paints nz” and “britishpaints”, summed into one figure.
- **Dulux**: Measured on the search terms “dulux”, “dulux 1 step prep”, “dulux aquanamel”, “dulux ceiling paint”, “dulux co nz”, “dulux colour chart”, “dulux ferry road”, “dulux natural white”, “dulux near me”, “dulux nz”, “dulux online”, “dulux outside paint”, “dulux paint”, “dulux paint shades”, “dulux roof paint”, “dulux shades”, “dulux timbacryl”, “dulux undercoat primer”, “dulux wash and wear”, “dulux weathershield”, “dulux westgate” and “dulux white”, summed into one figure.
- **Resene**: Measured on the search terms “lumbersider resene”, “paint resene”, “resene”, “resene botanic”, “resene co nz”, “resene colour charts”, “resene colours”, “resene green”, “resene lunn ave”, “resene moss & mould killer”, “resene near me”, “resene new market”, “resene nz”, “resene online”, “resene paint colours”, “resene paint sale”, “resene richmond”, “resene roof paint”, “resene sale”, “resene shop”, “resene sureseal”, “resene tower junction” and “resene woodsman”, summed into one figure.
- **Wattyl**: Measured on the search terms “hempel wattyl”, “wattyl”, “wattyl aqua trim”, “wattyl ceiling paint”, “wattyl co nz”, “wattyl colours”, “wattyl exterior paint”, “wattyl fence paint”, “wattyl forestwood”, “wattyl kill rust”, “wattyl near me”, “wattyl nz”, “wattyl paint”, “wattyl paint centre”, “wattyl paint centre avondale”, “wattyl paint shops”, “wattyl roof paint”, “wattyl shops”, “wattyl solagard”, “wattyl solagard exterior paint”, “wattyl solagard roof paint”, “wattyl solar guard” and “wattyl trade centre”, summed into one figure.

- [British Paints](/demand/nz/brands/british-paints)
- [Dulux](/demand/nz/brands/dulux)
- [Resene](/demand/nz/brands/resene)
- [Wattyl](/demand/nz/brands/wattyl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among paint brands in New Zealand?

In August 2026, Resene was the most searched among paint brands in New Zealand, with an estimated 43.6K branded searches and 71.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Paint brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.