---
title: "Pain relief brands in New Zealand: Which brands are most popular in search?"
description: "Compare the over-the-counter pain relief brands New Zealanders buy. Share of Search among Panadol, Nurofen, Disprin and Voltaren, the pain relief brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-pain-relief-brands"
publisher: "Brandwave"
---

# Pain relief brands in New Zealand: Which brands are most popular in search?

Compare the over-the-counter pain relief brands New Zealanders buy. Share of Search among Panadol, Nurofen, Disprin and Voltaren, the pain relief brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pain relief brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Panadol, 49.6%

## Which brand is most popular in search among pain relief brands in New Zealand?

- In August 2026, Panadol was the most searched among pain relief brands in New Zealand, with an estimated 8.6K branded searches and 49.6% estimated Share of Search within this set.
- Nurofen is in 2nd place, 8 percentage points behind at 41.6% Share of Search.
- Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand increased from 47.9% to 49.6%.
- Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand increased from 39.2% to 41.6%.
- Across the 11 months ending August 2026, Disprin’s estimated Share of Search among pain relief brands in New Zealand decreased from 7.1% to 5.3%.
- Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand decreased from 5.9% to 3.5%.
- Across the 11 months ending August 2026, Panadol’s estimated Share of Search among pain relief brands in New Zealand peaked at 50.7% in December 2025 and was lowest at 45.2% in July 2026.
- Across the 11 months ending August 2026, Nurofen’s estimated Share of Search among pain relief brands in New Zealand peaked at 44.1% in March 2026 and was lowest at 37.3% in December 2025.
- Across the 11 months ending August 2026, Disprin’s estimated Share of Search among pain relief brands in New Zealand peaked at 7.1% in October 2025 and was lowest at 5.2% in June 2026.
- Across the 11 months ending August 2026, Voltaren’s estimated Share of Search among pain relief brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 3.5% in August 2026.

## Compare search popularity between leading brands

- [Panadol vs Nurofen: compare search popularity](/demand/nz/compare/nurofen-vs-panadol): 49.6% against 41.6% Share of Search.
- [Panadol vs Disprin: compare search popularity](/demand/nz/compare/disprin-vs-panadol): 49.6% against 5.3% Share of Search.
- [Panadol vs Voltaren: compare search popularity](/demand/nz/compare/panadol-vs-voltaren): 49.6% against 3.5% Share of Search.
- [Nurofen vs Disprin: compare search popularity](/demand/nz/compare/disprin-vs-nurofen): 41.6% against 5.3% Share of Search.
- [Nurofen vs Voltaren: compare search popularity](/demand/nz/compare/nurofen-vs-voltaren): 41.6% against 3.5% Share of Search.
- [Disprin vs Voltaren: compare search popularity](/demand/nz/compare/disprin-vs-voltaren): 5.3% against 3.5% Share of Search.

## How did search popularity change for New Zealand pain relief brands in August 2026?

- In August 2026, Panadol gained estimated Share of Search among pain relief brands in New Zealand, from 45.2% to 49.6%.
- In August 2026, Nurofen lost estimated Share of Search among pain relief brands in New Zealand, from 44% to 41.6%.
- In August 2026, Voltaren lost estimated Share of Search among pain relief brands in New Zealand, from 4.6% to 3.5%.
- In August 2026, Disprin lost estimated Share of Search among pain relief brands in New Zealand, from 6.2% to 5.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Panadol | 49.6% | 8.6K | +47.6% | Panadol |
| 2 | Nurofen | 41.6% | 7.2K | +27.1% | Reckitt |
| 3 | Disprin | 5.3% | 920 | +16.5% | Reckitt |
| 4 | Voltaren | 3.5% | 610 | +3.4% | Voltaren |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Panadol | 5.6K | 47.9% | 1 |
| Oct 2025 | Nurofen | 4.6K | 39.2% | 2 |
| Oct 2025 | Disprin | 830 | 7.1% | 3 |
| Oct 2025 | Voltaren | 690 | 5.9% | 4 |
| Nov 2025 | Panadol | 5.3K | 47.4% | 1 |
| Nov 2025 | Nurofen | 4.5K | 39.5% | 2 |
| Nov 2025 | Disprin | 750 | 6.7% | 3 |
| Nov 2025 | Voltaren | 720 | 6.4% | 4 |
| Dec 2025 | Panadol | 5.3K | 50.7% | 1 |
| Dec 2025 | Nurofen | 3.9K | 37.3% | 2 |
| Dec 2025 | Disprin | 690 | 6.6% | 3 |
| Dec 2025 | Voltaren | 580 | 5.5% | 4 |
| Jan 2026 | Panadol | 5.4K | 45.6% | 1 |
| Jan 2026 | Nurofen | 5K | 42% | 2 |
| Jan 2026 | Disprin | 780 | 6.6% | 3 |
| Jan 2026 | Voltaren | 690 | 5.8% | 4 |
| Feb 2026 | Panadol | 5.4K | 48.5% | 1 |
| Feb 2026 | Nurofen | 4.4K | 39.4% | 2 |
| Feb 2026 | Disprin | 770 | 6.9% | 3 |
| Feb 2026 | Voltaren | 580 | 5.2% | 4 |
| Mar 2026 | Panadol | 5.7K | 45.4% | 1 |
| Mar 2026 | Nurofen | 5.5K | 44.1% | 2 |
| Mar 2026 | Disprin | 740 | 5.9% | 3 |
| Mar 2026 | Voltaren | 570 | 4.6% | 4 |
| Apr 2026 | Panadol | 5.4K | 46.8% | 1 |
| Apr 2026 | Nurofen | 4.9K | 42.5% | 2 |
| Apr 2026 | Disprin | 660 | 5.7% | 3 |
| Apr 2026 | Voltaren | 590 | 5.1% | 4 |
| May 2026 | Panadol | 5.9K | 48% | 1 |
| May 2026 | Nurofen | 5.1K | 40.9% | 2 |
| May 2026 | Disprin | 780 | 6.3% | 3 |
| May 2026 | Voltaren | 600 | 4.8% | 4 |
| Jun 2026 | Panadol | 5.8K | 46.6% | 1 |
| Jun 2026 | Nurofen | 5.4K | 43.5% | 2 |
| Jun 2026 | Disprin | 650 | 5.2% | 3 |
| Jun 2026 | Voltaren | 580 | 4.7% | 4 |
| Jul 2026 | Panadol | 5.8K | 45.2% | 1 |
| Jul 2026 | Nurofen | 5.7K | 44% | 2 |
| Jul 2026 | Disprin | 790 | 6.2% | 3 |
| Jul 2026 | Voltaren | 590 | 4.6% | 4 |
| Aug 2026 | Panadol | 8.6K | 49.6% | 1 |
| Aug 2026 | Nurofen | 7.2K | 41.6% | 2 |
| Aug 2026 | Disprin | 920 | 5.3% | 3 |
| Aug 2026 | Voltaren | 610 | 3.5% | 4 |
| Sep 2026 | Disprin | — | — | — |
| Sep 2026 | Nurofen | — | — | — |
| Sep 2026 | Panadol | — | — | — |
| Sep 2026 | Voltaren | — | — | — |

## What is being compared

- **Disprin**: Measured on the search terms “disprin”, “disprin headache”, “disprin near me”, “disprin nz”, “disprin online”, “disprin pain relief” and “disprin pill”, summed into one figure.
- **Nurofen**: Measured on the search terms “childrens nurofen”, “gel nurofen”, “nurofen”, “nurofen 96 tablets”, “nurofen for toothache”, “nurofen headache”, “nurofen ibuprofen”, “nurofen liquid”, “nurofen liquid capsules”, “nurofen near me”, “nurofen nz”, “nurofen pain relief”, “nurofen period pain”, “nurofen tableta”, “nurofen zavance” and “nurofen zavance liquid capsules”, summed into one figure.
- **Panadol**: Measured on the search terms “codeine panadol”, “infant panadol”, “panadol”, “panadol cold and flu”, “panadol com”, “panadol extra”, “panadol headache”, “panadol near me”, “panadol nz”, “panadol online”, “panadol optizorb”, “panadol pain relief”, “panadol paracetamol”, “panadol pregnancy”, “panadol rapid”, “panadol tablets” and “panadol v paracetamol”, summed into one figure.
- **Voltaren**: Measured on the search terms “voltaren and paracetamol”, “voltaren headache”, “voltaren near me” and “voltaren new zealand”, summed into one figure.

- [Disprin](/demand/nz/brands/disprin)
- [Nurofen](/demand/nz/brands/nurofen)
- [Panadol](/demand/nz/brands/panadol)
- [Voltaren](/demand/nz/brands/voltaren)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pain relief brands in New Zealand?

In August 2026, Panadol was the most searched among pain relief brands in New Zealand, with an estimated 8.6K branded searches and 49.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pain relief brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-pain-relief-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-pain-relief-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.