--- title: "Babolat vs Wilson: Which is searched more in New Zealand?" description: "Is Babolat or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padel racket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands/compare/babolat-vs-wilson" publisher: "Brandwave" --- # Babolat vs Wilson: Which is searched more in New Zealand? Is Babolat or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padel racket brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Babolat and Wilson - **Competitive set**: Padel racket brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Babolat Share of Search**: 29% - **Wilson Share of Search**: 22.7% ## Is Babolat or Wilson more popular in search? - In September 2026, Babolat had more branded searches than Wilson among padel racket brands in New Zealand. Babolat had about 1,330 branded searches, while Wilson had 1,040. Babolat made up 29% of all padel racket brand searches we track, and Wilson accounted for 22.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Wilson took it in February 2026, Babolat took it in September 2026. - Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand moved from 32.4% to 29%, and its estimated monthly branded searches moved from 1.5K to 1.3K. - Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand moved from 23.9% to 22.7%, and its estimated monthly branded searches moved from 1.1K to 1K. ## Top padel racket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Babolat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Babolat was listed before Wilson in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Head | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bullpadel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adidas | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Babolat | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wilson | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Yonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about padel racket brands - Asked ChatGPT "Which padel racket brand should I buy in New Zealand?": 1. Bullpadel, 2. Head, 3. Nox, 4. Adidas - Asked ChatGPT "What are the best padel racket brands in New Zealand?": 1. Bullpadel, 2. Nox, 3. Head, 4. Adidas, 5. Babolat, 6. Wilson - Asked ChatGPT "What's the best padel racket brand in New Zealand for intermediate players?": 1. Head, 2. Nox, 3. Babolat, 4. Bullpadel - Searched Google, AI Overview "best padel racket": 1. Nox, 2. Head, 3. Bullpadel, 4. Babolat, 5. Wilson - Searched Google, AI Overview "padel racket for beginners": 1. Head, 2. Adidas, 3. Wilson Not named in any answer: Yonex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand padel racket brands in September 2026? - In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%. - In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%. ## Month by month | Month | Babolat estimated searches | Babolat Share of Search | Babolat rank | Wilson estimated searches | Wilson Share of Search | Wilson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 32.4% | 1 | 1.1K | 23.9% | 3 | | Nov 2025 | 1.5K | 31.8% | 1 | 1.4K | 29.7% | 3 | | Dec 2025 | 1.2K | 32.6% | 2 | 840 | 22.1% | 3 | | Jan 2026 | 1.8K | 29.3% | 2 | 1.5K | 25% | 3 | | Feb 2026 | 1.8K | 29.3% | 3 | 1.9K | 31.2% | 2 | | Mar 2026 | 1.5K | 22.7% | 3 | 2.5K | 38.2% | 1 | | Apr 2026 | 1.2K | 21.8% | 3 | 1.8K | 32.9% | 2 | | May 2026 | 1.1K | 21.5% | 3 | 1.8K | 36% | 1 | | Jun 2026 | 1.1K | 24% | 3 | 1.5K | 31.3% | 2 | | Jul 2026 | 1.1K | 22.5% | 3 | 1.7K | 35.9% | 1 | | Aug 2026 | 1.2K | 26.2% | 2 | 1.2K | 26.2% | 3 | | Sep 2026 | 1.3K | 29% | 2 | 1K | 22.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Babolat’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Babolat**: Measured on the search terms “babolat”, “babolat bags tennis”, “babolat boost drive”, “babolat pure aero”, “babolat pure drive”, “babolat pure strike”, “babolat sneakers” and “babolat tennis racket”, summed into one figure. - **Wilson**: Measured on the search terms “wilson tennis”, “wilson tennis bag”, “wilson tennis balls”, “wilson tennis bat”, “wilson tennis dress”, “wilson tennis gear” and “wilson tennis shoes”, summed into one figure. - [Babolat profile](/demand/nz/brands/babolat) - [Wilson profile](/demand/nz/brands/wilson) - [All padel racket brands in New Zealand](/demand/nz/categories/nz-padel-racket-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Babolat or Wilson more popular in search? In September 2026, Babolat had more branded searches than Wilson among padel racket brands in New Zealand. Babolat had about 1,330 branded searches, while Wilson had 1,040. Babolat made up 29% of all padel racket brand searches we track, and Wilson accounted for 22.7%. ## Cite this page Brandwave. "Babolat vs Wilson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands/compare/babolat-vs-wilson This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands/compare/babolat-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.