---
title: "Padel racket brands in New Zealand: Which are searched most?"
description: "Compare the padel racket brands people buy. Share of Search among Yonex, Babolat, Wilson, Nox, Bullpadel, Adidas and Head, the padel racket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands"
publisher: "Brandwave"
---

# Padel racket brands in New Zealand: Which are searched most?

Compare the padel racket brands people buy. Share of Search among Yonex, Babolat, Wilson, Nox, Bullpadel, Adidas and Head, the padel racket brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Padel racket brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Yonex, 37%

## Which brand is most popular in search among padel racket brands in New Zealand?

- In September 2026, Yonex was the most searched among padel racket brands in New Zealand, with an estimated 1.7K branded searches, 37% of all searches for the seven we track.
- Babolat is in 2nd place, 8.1 percentage points behind at 29%.
- Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand increased from 32.4% to 37%.
- Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand decreased from 32.4% to 29%.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand decreased from 23.9% to 22.7%.
- Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand peaked at 38.6% in January 2026 and was lowest at 31.2% in November 2025.
- Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand peaked at 32.6% in December 2025 and was lowest at 21.5% in May 2026.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand peaked at 38.2% in March 2026 and was lowest at 22.1% in December 2025.
- Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Babolat fell from 1st to 2nd among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Bullpadel rose from 6th to 5th among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Adidas fell from 5th to 6th among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Nox and Head held steady: their share of searches among padel racket brands in New Zealand each moved less than 0.5 percentage points.

## Top padel racket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Head appeared every time. Head was recommended most often, coming first in two out of five answers. Nox was second, and Bullpadel was third. Yonex, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Head | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Nox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bullpadel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Adidas | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Babolat | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wilson | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Yonex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about padel racket brands

- Asked ChatGPT "Which padel racket brand should I buy in New Zealand?": 1. Bullpadel, 2. Head, 3. Nox, 4. Adidas
- Asked ChatGPT "What are the best padel racket brands in New Zealand?": 1. Bullpadel, 2. Nox, 3. Head, 4. Adidas, 5. Babolat, 6. Wilson
- Asked ChatGPT "What's the best padel racket brand in New Zealand for intermediate players?": 1. Head, 2. Nox, 3. Babolat, 4. Bullpadel
- Searched Google, AI Overview "best padel racket": 1. Nox, 2. Head, 3. Bullpadel, 4. Babolat, 5. Wilson
- Searched Google, AI Overview "padel racket for beginners": 1. Head, 2. Adidas, 3. Wilson

Not named in any answer: Yonex.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Yonex vs Babolat: compare search popularity](/demand/nz/compare/babolat-vs-yonex): 37% against 29% Share of Search.
- [Yonex vs Wilson: compare search popularity](/demand/nz/compare/wilson-vs-yonex): 37% against 22.7% Share of Search.
- [Yonex vs Nox: compare search popularity](/demand/nz/compare/nox-padel-vs-yonex): 37% against 10.5% Share of Search.
- [Babolat vs Wilson: compare search popularity](/demand/nz/compare/babolat-vs-wilson): 29% against 22.7% Share of Search.
- [Babolat vs Nox: compare search popularity](/demand/nz/compare/babolat-vs-nox-padel): 29% against 10.5% Share of Search.
- [Wilson vs Nox: compare search popularity](/demand/nz/compare/nox-padel-vs-wilson): 22.7% against 10.5% Share of Search.

## How did search popularity change for New Zealand padel racket brands in September 2026?

- In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.
- In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.
- In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.
- Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
- Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yonex | 37% | 1.7K | +6.9% | Yonex |
| 2 | Babolat | 29% | 1.3K | +13.7% | Babolat |
| 3 | Wilson | 22.7% | 1K | -11.1% | Wilson |
| 4 | Nox | 10.5% | 480 | 0.0% | Nox |
| 5 | Bullpadel | 0.65% | 30 | -25.0% | Bullpadel |
| 6 | Adidas | 0.22% | 10 | 0.0% | Adidas |
| 7 | Head | 0% | 0 | -100.0% | Head |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Babolat | 1.5K | 32.4% | 1 |
| Oct 2025 | Yonex | 1.5K | 32.4% | 2 |
| Oct 2025 | Wilson | 1.1K | 23.9% | 3 |
| Oct 2025 | Nox | 480 | 10.6% | 4 |
| Oct 2025 | Adidas | 10 | 0.22% | 5 |
| Oct 2025 | Bullpadel | 10 | 0.22% | 6 |
| Oct 2025 | Head | 10 | 0.22% | 7 |
| Nov 2025 | Babolat | 1.5K | 31.8% | 1 |
| Nov 2025 | Yonex | 1.5K | 31.2% | 2 |
| Nov 2025 | Wilson | 1.4K | 29.7% | 3 |
| Nov 2025 | Nox | 320 | 6.7% | 4 |
| Nov 2025 | Bullpadel | 20 | 0.42% | 5 |
| Nov 2025 | Adidas | 10 | 0.21% | 6 |
| Nov 2025 | Head | 0 | 0% | 7 |
| Dec 2025 | Yonex | 1.3K | 33.9% | 1 |
| Dec 2025 | Babolat | 1.2K | 32.6% | 2 |
| Dec 2025 | Wilson | 840 | 22.1% | 3 |
| Dec 2025 | Nox | 390 | 10.3% | 4 |
| Dec 2025 | Bullpadel | 20 | 0.53% | 5 |
| Dec 2025 | Adidas | 10 | 0.26% | 6 |
| Dec 2025 | Head | 10 | 0.26% | 7 |
| Jan 2026 | Yonex | 2.4K | 38.6% | 1 |
| Jan 2026 | Babolat | 1.8K | 29.3% | 2 |
| Jan 2026 | Wilson | 1.5K | 25% | 3 |
| Jan 2026 | Nox | 390 | 6.4% | 4 |
| Jan 2026 | Bullpadel | 20 | 0.33% | 5 |
| Jan 2026 | Adidas | 10 | 0.16% | 6 |
| Jan 2026 | Head | 10 | 0.16% | 7 |
| Feb 2026 | Yonex | 2.1K | 33.5% | 1 |
| Feb 2026 | Wilson | 1.9K | 31.2% | 2 |
| Feb 2026 | Babolat | 1.8K | 29.3% | 3 |
| Feb 2026 | Nox | 320 | 5.2% | 4 |
| Feb 2026 | Adidas | 20 | 0.32% | 5 |
| Feb 2026 | Bullpadel | 20 | 0.32% | 6 |
| Feb 2026 | Head | 10 | 0.16% | 7 |
| Mar 2026 | Wilson | 2.5K | 38.2% | 1 |
| Mar 2026 | Yonex | 2.1K | 32.4% | 2 |
| Mar 2026 | Babolat | 1.5K | 22.7% | 3 |
| Mar 2026 | Nox | 390 | 6% | 4 |
| Mar 2026 | Adidas | 20 | 0.31% | 5 |
| Mar 2026 | Bullpadel | 20 | 0.31% | 6 |
| Mar 2026 | Head | 10 | 0.15% | 7 |
| Apr 2026 | Yonex | 2K | 37.3% | 1 |
| Apr 2026 | Wilson | 1.8K | 32.9% | 2 |
| Apr 2026 | Babolat | 1.2K | 21.8% | 3 |
| Apr 2026 | Nox | 390 | 7.1% | 4 |
| Apr 2026 | Bullpadel | 30 | 0.55% | 5 |
| Apr 2026 | Adidas | 10 | 0.18% | 6 |
| Apr 2026 | Head | 10 | 0.18% | 7 |
| May 2026 | Wilson | 1.8K | 36% | 1 |
| May 2026 | Yonex | 1.8K | 35.6% | 2 |
| May 2026 | Babolat | 1.1K | 21.5% | 3 |
| May 2026 | Nox | 320 | 6.3% | 4 |
| May 2026 | Bullpadel | 20 | 0.4% | 5 |
| May 2026 | Adidas | 10 | 0.2% | 6 |
| May 2026 | Head | 0 | 0% | 7 |
| Jun 2026 | Yonex | 1.7K | 37.3% | 1 |
| Jun 2026 | Wilson | 1.5K | 31.3% | 2 |
| Jun 2026 | Babolat | 1.1K | 24% | 3 |
| Jun 2026 | Nox | 320 | 6.9% | 4 |
| Jun 2026 | Bullpadel | 20 | 0.43% | 5 |
| Jun 2026 | Adidas | 10 | 0.21% | 6 |
| Jun 2026 | Head | 0 | 0% | 7 |
| Jul 2026 | Wilson | 1.7K | 35.9% | 1 |
| Jul 2026 | Yonex | 1.6K | 33.8% | 2 |
| Jul 2026 | Babolat | 1.1K | 22.5% | 3 |
| Jul 2026 | Nox | 320 | 6.7% | 4 |
| Jul 2026 | Bullpadel | 30 | 0.63% | 5 |
| Jul 2026 | Adidas | 10 | 0.21% | 6 |
| Jul 2026 | Head | 10 | 0.21% | 7 |
| Aug 2026 | Yonex | 1.6K | 35.6% | 1 |
| Aug 2026 | Babolat | 1.2K | 26.2% | 2 |
| Aug 2026 | Wilson | 1.2K | 26.2% | 3 |
| Aug 2026 | Nox | 480 | 10.7% | 4 |
| Aug 2026 | Bullpadel | 40 | 0.89% | 5 |
| Aug 2026 | Adidas | 10 | 0.22% | 6 |
| Aug 2026 | Head | 10 | 0.22% | 7 |
| Sep 2026 | Yonex | 1.7K | 37% | 1 |
| Sep 2026 | Babolat | 1.3K | 29% | 2 |
| Sep 2026 | Wilson | 1K | 22.7% | 3 |
| Sep 2026 | Nox | 480 | 10.5% | 4 |
| Sep 2026 | Bullpadel | 30 | 0.65% | 5 |
| Sep 2026 | Adidas | 10 | 0.22% | 6 |
| Sep 2026 | Head | 0 | 0% | 7 |

## What is being compared

- **Adidas**: Measured on the search term “adidas padel”.
- **Babolat**: Measured on the search terms “babolat”, “babolat bags tennis”, “babolat boost drive”, “babolat pure aero”, “babolat pure drive”, “babolat pure strike”, “babolat sneakers” and “babolat tennis racket”, summed into one figure.
- **Bullpadel**: Measured on the search term “bullpadel”.
- **Head**: Measured on the search term “head badminton”.
- **Nox**: Measured on the search term “nox”.
- **Wilson**: Measured on the search terms “wilson tennis”, “wilson tennis bag”, “wilson tennis balls”, “wilson tennis bat”, “wilson tennis dress”, “wilson tennis gear” and “wilson tennis shoes”, summed into one figure.
- **Yonex**: Measured on the search terms “yonex”, “yonex ezone”, “yonex shoes”, “yonex shuttles” and “yonex tennis racket”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [Babolat](/demand/nz/brands/babolat)
- [Bullpadel](/demand/nz/brands/bullpadel)
- [Head](/demand/nz/brands/head)
- [Nox](/demand/nz/brands/nox-padel)
- [Wilson](/demand/nz/brands/wilson)
- [Yonex](/demand/nz/brands/yonex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among padel racket brands in New Zealand?

In September 2026, Yonex was the most searched among padel racket brands in New Zealand, with an estimated 1.7K branded searches, 37% of all searches for the seven we track.

## Cite this page

Brandwave. "Padel racket brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-padel-racket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.