---
title: "Overlock machine brands in New Zealand: Which are searched most?"
description: "Compare the overlock machine brands people buy. Share of Search among Bernina, Janome, Singer, JUKI and Brother, the overlock machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-overlock-machine-brands"
publisher: "Brandwave"
---

# Overlock machine brands in New Zealand: Which are searched most?

Compare the overlock machine brands people buy. Share of Search among Bernina, Janome, Singer, JUKI and Brother, the overlock machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Overlock machine brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bernina, 45.5%

## Which brand is most popular in search among overlock machine brands in New Zealand?

- In September 2026, Bernina was the most searched among overlock machine brands in New Zealand, with an estimated 900 branded searches, 45.5% of all searches for the five we track.
- Janome is in 2nd place, 13.6 percentage points behind at 31.8%.
- Across the 12 months ending September 2026, Bernina’s share of searches among overlock machine brands in New Zealand decreased from 46.9% to 45.5%.
- Across the 12 months ending September 2026, Janome’s share of searches among overlock machine brands in New Zealand decreased from 34.6% to 31.8%.
- Across the 12 months ending September 2026, Singer’s share of searches among overlock machine brands in New Zealand increased from 15.1% to 19.7%.
- Across the 12 months ending September 2026, Bernina’s share of searches among overlock machine brands in New Zealand peaked at 48% in December 2025 and was lowest at 43% in July 2026.
- Across the 12 months ending September 2026, Janome’s share of searches among overlock machine brands in New Zealand peaked at 38.3% in August 2026 and was lowest at 31.8% in September 2026.
- Across the 12 months ending September 2026, Singer’s share of searches among overlock machine brands in New Zealand peaked at 20.1% in July 2026 and was lowest at 12.4% in December 2025.
- Across the 12 months ending September 2026, JUKI’s share of searches among overlock machine brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in May 2026.
- Across the 12 months ending September 2026, JUKI and Brother held steady: their share of searches among overlock machine brands in New Zealand each moved less than 0.5 percentage points.

## Top overlock machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, JUKI and Brother appeared every time. Brother was recommended most often, coming first in four out of five answers. Janome was second, and JUKI was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brother | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Janome | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| JUKI | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Singer | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bernina | 5th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about overlock machine brands

- Asked ChatGPT "Which overlock machine brand should I buy in New Zealand?": 1. Brother, 2. Janome, 3. JUKI, 4. Bernina
- Asked ChatGPT "What are the best overlock machine brands in New Zealand?": 1. Brother, 2. JUKI, 3. Janome, 4. Bernina
- Asked ChatGPT "What's the best overlock machine brand in New Zealand for home sewing?": 1. Brother, 2. Janome, 3. JUKI
- Searched Google, AI Overview "overlocker nz": 1. Singer, 2. Janome, 3. Brother, 4. JUKI, 5. Bernina
- Searched Google, AI Overview "serger machine": 1. Brother, 2. JUKI

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Bernina vs Janome: compare search popularity](/demand/nz/compare/bernina-vs-janome): 45.5% against 31.8% Share of Search.
- [Bernina vs Singer: compare search popularity](/demand/nz/compare/bernina-vs-singer): 45.5% against 19.7% Share of Search.
- [Bernina vs JUKI: compare search popularity](/demand/nz/compare/bernina-vs-juki): 45.5% against 2.5% Share of Search.
- [Janome vs Singer: compare search popularity](/demand/nz/compare/janome-vs-singer): 31.8% against 19.7% Share of Search.
- [Janome vs JUKI: compare search popularity](/demand/nz/compare/janome-vs-juki): 31.8% against 2.5% Share of Search.
- [Singer vs JUKI: compare search popularity](/demand/nz/compare/juki-vs-singer): 19.7% against 2.5% Share of Search.

## How did search popularity change for New Zealand overlock machine brands in September 2026?

- In September 2026, Singer gained share of searches among overlock machine brands in New Zealand, from 16.1% to 19.7%.
- In September 2026, Bernina gained share of searches among overlock machine brands in New Zealand, from 43% to 45.5%.
- In September 2026, Janome lost share of searches among overlock machine brands in New Zealand, from 38.3% to 31.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bernina | 45.5% | 900 | -9.1% | Bernina |
| 2 | Janome | 31.8% | 630 | -28.4% | Janome |
| 3 | Singer | 19.7% | 390 | +5.4% | Singer |
| 4 | JUKI | 2.5% | 50 | 0.0% | JUKI |
| 5 | Brother | 0.51% | 10 | 0.0% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bernina | 840 | 46.9% | 1 |
| Oct 2025 | Janome | 620 | 34.6% | 2 |
| Oct 2025 | Singer | 270 | 15.1% | 3 |
| Oct 2025 | JUKI | 50 | 2.8% | 4 |
| Oct 2025 | Brother | 10 | 0.56% | 5 |
| Nov 2025 | Bernina | 940 | 47.5% | 1 |
| Nov 2025 | Janome | 690 | 34.8% | 2 |
| Nov 2025 | Singer | 290 | 14.6% | 3 |
| Nov 2025 | JUKI | 50 | 2.5% | 4 |
| Nov 2025 | Brother | 10 | 0.51% | 5 |
| Dec 2025 | Bernina | 970 | 48% | 1 |
| Dec 2025 | Janome | 740 | 36.6% | 2 |
| Dec 2025 | Singer | 250 | 12.4% | 3 |
| Dec 2025 | JUKI | 50 | 2.5% | 4 |
| Dec 2025 | Brother | 10 | 0.5% | 5 |
| Jan 2026 | Bernina | 1K | 47.3% | 1 |
| Jan 2026 | Janome | 760 | 34.5% | 2 |
| Jan 2026 | Singer | 340 | 15.5% | 3 |
| Jan 2026 | JUKI | 50 | 2.3% | 4 |
| Jan 2026 | Brother | 10 | 0.45% | 5 |
| Feb 2026 | Bernina | 950 | 47.5% | 1 |
| Feb 2026 | Janome | 720 | 36% | 2 |
| Feb 2026 | Singer | 250 | 12.5% | 3 |
| Feb 2026 | JUKI | 70 | 3.5% | 4 |
| Feb 2026 | Brother | 10 | 0.5% | 5 |
| Mar 2026 | Bernina | 960 | 47.3% | 1 |
| Mar 2026 | Janome | 650 | 32% | 2 |
| Mar 2026 | Singer | 340 | 16.7% | 3 |
| Mar 2026 | JUKI | 70 | 3.4% | 4 |
| Mar 2026 | Brother | 10 | 0.49% | 5 |
| Apr 2026 | Bernina | 950 | 46.8% | 1 |
| Apr 2026 | Janome | 680 | 33.5% | 2 |
| Apr 2026 | Singer | 320 | 15.8% | 3 |
| Apr 2026 | JUKI | 70 | 3.4% | 4 |
| Apr 2026 | Brother | 10 | 0.49% | 5 |
| May 2026 | Bernina | 1.1K | 46.9% | 1 |
| May 2026 | Janome | 870 | 35.8% | 2 |
| May 2026 | Singer | 360 | 14.8% | 3 |
| May 2026 | JUKI | 50 | 2.1% | 4 |
| May 2026 | Brother | 10 | 0.41% | 5 |
| Jun 2026 | Bernina | 1.1K | 45.3% | 1 |
| Jun 2026 | Janome | 790 | 34.1% | 2 |
| Jun 2026 | Singer | 400 | 17.2% | 3 |
| Jun 2026 | JUKI | 70 | 3% | 4 |
| Jun 2026 | Brother | 10 | 0.43% | 5 |
| Jul 2026 | Bernina | 920 | 43% | 1 |
| Jul 2026 | Janome | 730 | 34.1% | 2 |
| Jul 2026 | Singer | 430 | 20.1% | 3 |
| Jul 2026 | JUKI | 50 | 2.3% | 4 |
| Jul 2026 | Brother | 10 | 0.47% | 5 |
| Aug 2026 | Bernina | 990 | 43% | 1 |
| Aug 2026 | Janome | 880 | 38.3% | 2 |
| Aug 2026 | Singer | 370 | 16.1% | 3 |
| Aug 2026 | JUKI | 50 | 2.2% | 4 |
| Aug 2026 | Brother | 10 | 0.43% | 5 |
| Sep 2026 | Bernina | 900 | 45.5% | 1 |
| Sep 2026 | Janome | 630 | 31.8% | 2 |
| Sep 2026 | Singer | 390 | 19.7% | 3 |
| Sep 2026 | JUKI | 50 | 2.5% | 4 |
| Sep 2026 | Brother | 10 | 0.51% | 5 |

## What is being compared

- **Bernina**: Measured on the search terms “bernina”, “bernina 1008”, “bernina 830”, “bernina bobbins”, “bernina foot”, “bernina northland”, “bernina serger” and “bernina walking foot”, summed into one figure.
- **Brother**: Measured on the search term “brother overlock machine”.
- **Janome**: Measured on the search terms “janome”, “janome bobbins”, “janome company”, “janome mc” and “janome walking foot”, summed into one figure.
- **JUKI**: Measured on the search term “juki”.
- **Singer**: Measured on the search terms “antique singer machine”, “singer machine” and “singer machine needles”, summed into one figure.

- [Bernina](/demand/nz/brands/bernina)
- [Brother](/demand/nz/brands/brother)
- [Janome](/demand/nz/brands/janome)
- [JUKI](/demand/nz/brands/juki)
- [Singer](/demand/nz/brands/singer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among overlock machine brands in New Zealand?

In September 2026, Bernina was the most searched among overlock machine brands in New Zealand, with an estimated 900 branded searches, 45.5% of all searches for the five we track.

## Cite this page

Brandwave. "Overlock machine brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-overlock-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-overlock-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.