--- title: "Smeg vs Westinghouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smeg or Westinghouse? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/smeg-vs-westinghouse" publisher: "Brandwave" --- # Smeg vs Westinghouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Smeg or Westinghouse? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smeg and Westinghouse - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smeg Share of Search**: 19.8% - **Westinghouse Share of Search**: 6.1% ## Which is more popular in search, Smeg or Westinghouse? - In August 2026, Smeg had more branded searches than Westinghouse among oven and cooktop brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Westinghouse’s 7K, and held a 19.8% Share of Search versus Westinghouse’s 6.1%. - Smeg was ahead of Westinghouse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 10.9% to 19.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K. - Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 6.5% to 6.1%, and its estimated monthly branded searches moved from 6.3K to 7K. ## How did search popularity change for New Zealand oven and cooktop brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%. - In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand. ## Month by month | Month | Smeg estimated searches | Smeg Share of Search | Smeg rank | Westinghouse estimated searches | Westinghouse Share of Search | Westinghouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 10.9% | 4 | 6.3K | 6.5% | 5 | | Nov 2025 | 11K | 10.2% | 4 | 6.4K | 5.9% | 6 | | Dec 2025 | 10.1K | 11% | 4 | 5.8K | 6.3% | 6 | | Jan 2026 | 9.5K | 10% | 4 | 6.2K | 6.6% | 6 | | Feb 2026 | 7.7K | 9.1% | 4 | 5.3K | 6.2% | 6 | | Mar 2026 | 8.2K | 8.5% | 4 | 6.3K | 6.5% | 5 | | Apr 2026 | 8.8K | 9.3% | 4 | 6.4K | 6.7% | 6 | | May 2026 | 8.9K | 8.2% | 4 | 6.6K | 6.1% | 6 | | Jun 2026 | 9.6K | 8.9% | 4 | 6.4K | 5.9% | 6 | | Jul 2026 | 18.7K | 15.7% | 2 | 7K | 5.9% | 6 | | Aug 2026 | 22.5K | 19.8% | 2 | 7K | 6.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smeg’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse 308l bottom mount fridge”, “westinghouse 8kg washing machine”, “westinghouse bar fridge”, “westinghouse co nz”, “westinghouse cooktop”, “westinghouse dishwasher”, “westinghouse dryer”, “westinghouse french door fridge”, “westinghouse fridge”, “westinghouse fridge freezer”, “westinghouse fridge freezer virtuoso”, “westinghouse induction cooktop”, “westinghouse near me”, “westinghouse nz”, “westinghouse online”, “westinghouse oven”, “westinghouse rangehood”, “westinghouse saturn”, “westinghouse two door fridge”, “westinghouse washing machine”, “westinghouse washing machine 7kg” and “westinghouse wdh804n7wa”, summed into one figure. - [Smeg profile](/demand/nz/brands/smeg) - [Westinghouse profile](/demand/nz/brands/westinghouse) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smeg or Westinghouse? In August 2026, Smeg had more branded searches than Westinghouse among oven and cooktop brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Westinghouse’s 7K, and held a 19.8% Share of Search versus Westinghouse’s 6.1%. ## Cite this page Brandwave. "Smeg vs Westinghouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/smeg-vs-westinghouse This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/smeg-vs-westinghouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.