--- title: "Fisher & Paykel vs Smeg: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fisher & Paykel or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-smeg" publisher: "Brandwave" --- # Fisher & Paykel vs Smeg: Which is more popular by branded search in New Zealand? Which is more popular in search, Fisher & Paykel or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Smeg - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fisher & Paykel Share of Search**: 45.3% - **Smeg Share of Search**: 19.8% ## Which is more popular in search, Fisher & Paykel or Smeg? - In August 2026, Fisher & Paykel had more branded searches than Smeg among oven and cooktop brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Smeg’s 22.5K, and held a 45.3% Share of Search versus Smeg’s 19.8%. - Fisher & Paykel was ahead of Smeg in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 49.4% to 45.3%, and its estimated monthly branded searches moved from 48K to 51.5K. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 10.9% to 19.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K. ## How did search popularity change for New Zealand oven and cooktop brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%. - In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48K | 49.4% | 1 | 10.6K | 10.9% | 4 | | Nov 2025 | 54.9K | 51% | 1 | 11K | 10.2% | 4 | | Dec 2025 | 44.9K | 49% | 1 | 10.1K | 11% | 4 | | Jan 2026 | 47.8K | 50.4% | 1 | 9.5K | 10% | 4 | | Feb 2026 | 45.1K | 52.9% | 1 | 7.7K | 9.1% | 4 | | Mar 2026 | 51K | 52.8% | 1 | 8.2K | 8.5% | 4 | | Apr 2026 | 48.2K | 50.5% | 1 | 8.8K | 9.3% | 4 | | May 2026 | 56.4K | 52.3% | 1 | 8.9K | 8.2% | 4 | | Jun 2026 | 57.9K | 53.4% | 1 | 9.6K | 8.9% | 4 | | Jul 2026 | 56.5K | 47.6% | 1 | 18.7K | 15.7% | 2 | | Aug 2026 | 51.5K | 45.3% | 1 | 22.5K | 19.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Smeg profile](/demand/nz/brands/smeg) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fisher & Paykel or Smeg? In August 2026, Fisher & Paykel had more branded searches than Smeg among oven and cooktop brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Smeg’s 22.5K, and held a 45.3% Share of Search versus Smeg’s 19.8%. ## Cite this page Brandwave. "Fisher & Paykel vs Smeg: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.