--- title: "Fisher & Paykel vs Miele: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fisher & Paykel or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-miele" publisher: "Brandwave" --- # Fisher & Paykel vs Miele: Which is more popular by branded search in New Zealand? Which is more popular in search, Fisher & Paykel or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Miele - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fisher & Paykel Share of Search**: 45.3% - **Miele Share of Search**: 11.5% ## Which is more popular in search, Fisher & Paykel or Miele? - In August 2026, Fisher & Paykel had more branded searches than Miele among oven and cooktop brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Miele’s 13.1K, and held a 45.3% Share of Search versus Miele’s 11.5%. - Fisher & Paykel was ahead of Miele in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 49.4% to 45.3%, and its estimated monthly branded searches moved from 48K to 51.5K. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 13.9K to 13.1K. ## How did search popularity change for New Zealand oven and cooktop brands in August 2026? - In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%. - Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48K | 49.4% | 1 | 13.9K | 14.3% | 2 | | Nov 2025 | 54.9K | 51% | 1 | 16.3K | 15.2% | 2 | | Dec 2025 | 44.9K | 49% | 1 | 13.4K | 14.6% | 2 | | Jan 2026 | 47.8K | 50.4% | 1 | 12.8K | 13.5% | 2 | | Feb 2026 | 45.1K | 52.9% | 1 | 11K | 12.9% | 2 | | Mar 2026 | 51K | 52.8% | 1 | 12.9K | 13.4% | 2 | | Apr 2026 | 48.2K | 50.5% | 1 | 13.1K | 13.7% | 2 | | May 2026 | 56.4K | 52.3% | 1 | 14.4K | 13.3% | 3 | | Jun 2026 | 57.9K | 53.4% | 1 | 13.8K | 12.8% | 3 | | Jul 2026 | 56.5K | 47.6% | 1 | 14K | 11.8% | 4 | | Aug 2026 | 51.5K | 45.3% | 1 | 13.1K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Miele profile](/demand/nz/brands/miele) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fisher & Paykel or Miele? In August 2026, Fisher & Paykel had more branded searches than Miele among oven and cooktop brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Miele’s 13.1K, and held a 45.3% Share of Search versus Miele’s 11.5%. ## Cite this page Brandwave. "Fisher & Paykel vs Miele: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/fisher-and-paykel-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.