--- title: "Electrolux vs Miele: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electrolux or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/electrolux-vs-miele" publisher: "Brandwave" --- # Electrolux vs Miele: Which is more popular by branded search in New Zealand? Which is more popular in search, Electrolux or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Miele - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electrolux Share of Search**: 5.9% - **Miele Share of Search**: 11.5% ## Which is more popular in search, Electrolux or Miele? - In August 2026, Miele had more branded searches than Electrolux among oven and cooktop brands in New Zealand. Miele was estimated to have 13.1K branded searches compared to Electrolux’s 6.7K, and held an 11.5% Share of Search versus Electrolux’s 5.9%. - Miele was ahead of Electrolux in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches moved from 6.2K to 6.7K. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 13.9K to 13.1K. ## How did search popularity change for New Zealand oven and cooktop brands in August 2026? - Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026. - In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 6.3% | 6 | 13.9K | 14.3% | 2 | | Nov 2025 | 6.8K | 6.3% | 5 | 16.3K | 15.2% | 2 | | Dec 2025 | 6.7K | 7.3% | 5 | 13.4K | 14.6% | 2 | | Jan 2026 | 7K | 7.4% | 5 | 12.8K | 13.5% | 2 | | Feb 2026 | 5.5K | 6.5% | 5 | 11K | 12.9% | 2 | | Mar 2026 | 6K | 6.2% | 6 | 12.9K | 13.4% | 2 | | Apr 2026 | 6.6K | 6.9% | 5 | 13.1K | 13.7% | 2 | | May 2026 | 6.6K | 6.2% | 5 | 14.4K | 13.3% | 3 | | Jun 2026 | 6.8K | 6.3% | 5 | 13.8K | 12.8% | 3 | | Jul 2026 | 7.3K | 6.1% | 5 | 14K | 11.8% | 4 | | Aug 2026 | 6.7K | 5.9% | 6 | 13.1K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - [Electrolux profile](/demand/nz/brands/electrolux) - [Miele profile](/demand/nz/brands/miele) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electrolux or Miele? In August 2026, Miele had more branded searches than Electrolux among oven and cooktop brands in New Zealand. Miele was estimated to have 13.1K branded searches compared to Electrolux’s 6.7K, and held an 11.5% Share of Search versus Electrolux’s 5.9%. ## Cite this page Brandwave. "Electrolux vs Miele: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/electrolux-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/electrolux-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.