--- title: "Bosch vs Electrolux: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bosch or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/bosch-vs-electrolux" publisher: "Brandwave" --- # Bosch vs Electrolux: Which is more popular by branded search in New Zealand? Which is more popular in search, Bosch or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Electrolux - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bosch Share of Search**: 11.4% - **Electrolux Share of Search**: 5.9% ## Which is more popular in search, Bosch or Electrolux? - In August 2026, Bosch had more branded searches than Electrolux among oven and cooktop brands in New Zealand. Bosch was estimated to have 12.9K branded searches compared to Electrolux’s 6.7K, and held an 11.4% Share of Search versus Electrolux’s 5.9%. - Bosch was ahead of Electrolux in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 12.5% to 11.4%, and its estimated monthly branded searches moved from 12.1K to 12.9K. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches moved from 6.2K to 6.7K. ## How did search popularity change for New Zealand oven and cooktop brands in August 2026? - In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%. - In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 12.5% | 3 | 6.2K | 6.3% | 6 | | Nov 2025 | 12.1K | 11.3% | 3 | 6.8K | 6.3% | 5 | | Dec 2025 | 10.8K | 11.8% | 3 | 6.7K | 7.3% | 5 | | Jan 2026 | 11.6K | 12.2% | 3 | 7K | 7.4% | 5 | | Feb 2026 | 10.7K | 12.5% | 3 | 5.5K | 6.5% | 5 | | Mar 2026 | 12.2K | 12.6% | 3 | 6K | 6.2% | 6 | | Apr 2026 | 12.3K | 12.8% | 3 | 6.6K | 6.9% | 5 | | May 2026 | 14.9K | 13.8% | 2 | 6.6K | 6.2% | 5 | | Jun 2026 | 13.8K | 12.8% | 2 | 6.8K | 6.3% | 5 | | Jul 2026 | 15.3K | 12.9% | 3 | 7.3K | 6.1% | 5 | | Aug 2026 | 12.9K | 11.4% | 4 | 6.7K | 5.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch 10kg washing machine”, “bosch 300 series washing machine”, “bosch 8kg washing machine”, “bosch 9kg washing machine”, “bosch avantixx washing machine”, “bosch classixx washing machine”, “bosch combination microwave oven”, “bosch cooktop”, “bosch dishdrawer”, “bosch dishwasher”, “bosch double oven”, “bosch dryer”, “bosch freestanding oven”, “bosch fridge”, “bosch inbuilt oven”, “bosch induction oven”, “bosch integrated dishwasher”, “bosch maxx classic washing machine”, “bosch maxx washing machine”, “bosch micro oven”, “bosch microwave oven integrated”, “bosch oven”, “bosch rangehood”, “bosch self cleaning oven”, “bosch series 2 washing machine”, “bosch series 4 oven”, “bosch series 4 washing machine”, “bosch series 4 washing machine 7kg”, “bosch series 6 oven”, “bosch series 6 washing machine”, “bosch series 8 oven”, “bosch series 8 washing machine”, “bosch top loader”, “bosch wall oven”, “bosch washing machine”, “bosch washing machine cleaning” and “bosch washing machine e18”, summed into one figure. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Electrolux profile](/demand/nz/brands/electrolux) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bosch or Electrolux? In August 2026, Bosch had more branded searches than Electrolux among oven and cooktop brands in New Zealand. Bosch was estimated to have 12.9K branded searches compared to Electrolux’s 6.7K, and held an 11.4% Share of Search versus Electrolux’s 5.9%. ## Cite this page Brandwave. "Bosch vs Electrolux: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/bosch-vs-electrolux This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/bosch-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.