--- title: "Beko vs Electrolux: Which is searched more in New Zealand?" description: "Is Beko or Electrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/beko-vs-electrolux" publisher: "Brandwave" --- # Beko vs Electrolux: Which is searched more in New Zealand? Is Beko or Electrolux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oven and cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Electrolux - **Competitive set**: Oven and cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 0.99% - **Electrolux Share of Search**: 7.3% ## Is Beko or Electrolux more popular in search? - In September 2026, Electrolux had more branded searches than Beko among oven and cooktop brands in New Zealand. Electrolux had about 2,890 branded searches, while Beko had 390. Electrolux made up 7.3% of all oven and cooktop brand searches we track, and Beko accounted for 0.99%. - Electrolux was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among oven and cooktop brands in New Zealand moved from 1.6% to 0.99%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Electrolux’s share of searches among oven and cooktop brands in New Zealand moved from 7.8% to 7.3%, and its estimated monthly branded searches moved from 2.8K to 2.9K. ## Top oven and cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko was listed before Electrolux in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Beko | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Smeg | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Electrolux | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about oven and cooktop brands - Asked ChatGPT "Which oven brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Westinghouse, 4. Miele, 5. Beko, 6. Smeg - Asked ChatGPT "What are the best oven and cooktop brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. Smeg - Asked ChatGPT "What's the best oven brand in New Zealand for a family kitchen?": 1. Bosch, 2. Fisher & Paykel, 3. Westinghouse, 4. Miele, 5. Electrolux - Searched Google, AI Overview "best oven nz": 1. Fisher & Paykel, 2. Bosch, 3. Westinghouse, 4. Beko - Searched Google, AI Overview "kitchen appliances nz": 1. Fisher & Paykel, 2. Miele Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand oven and cooktop brands in September 2026? - In September 2026, Electrolux gained share of searches among oven and cooktop brands in New Zealand, from 5.9% to 7.3%. - Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.6% | 7 | 2.8K | 7.8% | 4 | | Nov 2025 | 480 | 1.1% | 7 | 3.1K | 7.4% | 4 | | Dec 2025 | 480 | 1.4% | 7 | 3.2K | 9.1% | 4 | | Jan 2026 | 480 | 1.4% | 7 | 3.3K | 9.5% | 4 | | Feb 2026 | 480 | 1.4% | 7 | 2.8K | 8.3% | 4 | | Mar 2026 | 480 | 1.2% | 7 | 2.7K | 6.8% | 4 | | Apr 2026 | 480 | 1.4% | 7 | 3K | 8.4% | 4 | | May 2026 | 590 | 1.5% | 7 | 2.8K | 7% | 4 | | Jun 2026 | 590 | 1.4% | 7 | 3.2K | 7.9% | 4 | | Jul 2026 | 590 | 1.2% | 7 | 3.2K | 6.4% | 4 | | Aug 2026 | 480 | 1% | 7 | 2.8K | 5.9% | 4 | | Sep 2026 | 390 | 0.99% | 7 | 2.9K | 7.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux cooktop”, “electrolux ergorapido”, “electrolux induction”, “electrolux micro oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Electrolux profile](/demand/nz/brands/electrolux) - [All oven and cooktop brands in New Zealand](/demand/nz/categories/nz-oven-and-cooktop-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Electrolux more popular in search? In September 2026, Electrolux had more branded searches than Beko among oven and cooktop brands in New Zealand. Electrolux had about 2,890 branded searches, while Beko had 390. Electrolux made up 7.3% of all oven and cooktop brand searches we track, and Beko accounted for 0.99%. ## Cite this page Brandwave. "Beko vs Electrolux: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/beko-vs-electrolux This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands/compare/beko-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.