---
title: "Oven and cooktop brands in New Zealand: Which brands are most popular in search?"
description: "Compare the oven, cooktop and rangehood brands New Zealand kitchens install. Share of Search among Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse and Electrolux, the oven and cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands"
publisher: "Brandwave"
---

# Oven and cooktop brands in New Zealand: Which brands are most popular in search?

Compare the oven, cooktop and rangehood brands New Zealand kitchens install. Share of Search among Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse and Electrolux, the oven and cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oven and cooktop brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fisher & Paykel, 45.3%

## Which brand is most popular in search among oven and cooktop brands in New Zealand?

- In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set.
- Smeg is in 2nd place, 25.5 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 49.4% to 45.3%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand increased from 10.9% to 19.8%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 14.3% to 11.5%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 12.5% to 11.4%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 53.4% in June 2026 and was lowest at 45.3% in August 2026.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 15.2% in November 2025 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.9% in August 2026.
- Across the 11 months ending August 2026, Smeg rose from 4th to 2nd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Miele fell from 2nd to 3rd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Bosch fell from 3rd to 4th among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Westinghouse and Electrolux held steady: their estimated Share of Search among oven and cooktop brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Smeg: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-smeg): 45.3% against 19.8% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 45.3% against 11.5% Share of Search.
- [Fisher & Paykel vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-fisher-and-paykel): 45.3% against 11.4% Share of Search.
- [Fisher & Paykel vs Westinghouse: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-westinghouse): 45.3% against 6.1% Share of Search.
- [Smeg vs Miele: compare search popularity](/demand/nz/compare/miele-vs-smeg): 19.8% against 11.5% Share of Search.
- [Smeg vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-smeg): 19.8% against 11.4% Share of Search.
- [Smeg vs Westinghouse: compare search popularity](/demand/nz/compare/smeg-vs-westinghouse): 19.8% against 6.1% Share of Search.
- [Miele vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-miele): 11.5% against 11.4% Share of Search.
- [Miele vs Westinghouse: compare search popularity](/demand/nz/compare/miele-vs-westinghouse): 11.5% against 6.1% Share of Search.
- [Bosch vs Westinghouse: compare search popularity](/demand/nz/compare/bosch-vs-westinghouse): 11.4% against 6.1% Share of Search.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 45.3% | 51.5K | -8.9% | Fisher & Paykel |
| 2 | Smeg | 19.8% | 22.5K | +20.3% | Smeg |
| 3 | Miele | 11.5% | 13.1K | -6.6% | Miele |
| 4 | Bosch | 11.4% | 12.9K | -15.5% | Bosch |
| 5 | Westinghouse | 6.1% | 7K | +0.1% | Electrolux Group |
| 6 | Electrolux | 5.9% | 6.7K | -8.3% | Electrolux Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 48K | 49.4% | 1 |
| Oct 2025 | Miele | 13.9K | 14.3% | 2 |
| Oct 2025 | Bosch | 12.1K | 12.5% | 3 |
| Oct 2025 | Smeg | 10.6K | 10.9% | 4 |
| Oct 2025 | Westinghouse | 6.3K | 6.5% | 5 |
| Oct 2025 | Electrolux | 6.2K | 6.3% | 6 |
| Nov 2025 | Fisher & Paykel | 54.9K | 51% | 1 |
| Nov 2025 | Miele | 16.3K | 15.2% | 2 |
| Nov 2025 | Bosch | 12.1K | 11.3% | 3 |
| Nov 2025 | Smeg | 11K | 10.2% | 4 |
| Nov 2025 | Electrolux | 6.8K | 6.3% | 5 |
| Nov 2025 | Westinghouse | 6.4K | 5.9% | 6 |
| Dec 2025 | Fisher & Paykel | 44.9K | 49% | 1 |
| Dec 2025 | Miele | 13.4K | 14.6% | 2 |
| Dec 2025 | Bosch | 10.8K | 11.8% | 3 |
| Dec 2025 | Smeg | 10.1K | 11% | 4 |
| Dec 2025 | Electrolux | 6.7K | 7.3% | 5 |
| Dec 2025 | Westinghouse | 5.8K | 6.3% | 6 |
| Jan 2026 | Fisher & Paykel | 47.8K | 50.4% | 1 |
| Jan 2026 | Miele | 12.8K | 13.5% | 2 |
| Jan 2026 | Bosch | 11.6K | 12.2% | 3 |
| Jan 2026 | Smeg | 9.5K | 10% | 4 |
| Jan 2026 | Electrolux | 7K | 7.4% | 5 |
| Jan 2026 | Westinghouse | 6.2K | 6.6% | 6 |
| Feb 2026 | Fisher & Paykel | 45.1K | 52.9% | 1 |
| Feb 2026 | Miele | 11K | 12.9% | 2 |
| Feb 2026 | Bosch | 10.7K | 12.5% | 3 |
| Feb 2026 | Smeg | 7.7K | 9.1% | 4 |
| Feb 2026 | Electrolux | 5.5K | 6.5% | 5 |
| Feb 2026 | Westinghouse | 5.3K | 6.2% | 6 |
| Mar 2026 | Fisher & Paykel | 51K | 52.8% | 1 |
| Mar 2026 | Miele | 12.9K | 13.4% | 2 |
| Mar 2026 | Bosch | 12.2K | 12.6% | 3 |
| Mar 2026 | Smeg | 8.2K | 8.5% | 4 |
| Mar 2026 | Westinghouse | 6.3K | 6.5% | 5 |
| Mar 2026 | Electrolux | 6K | 6.2% | 6 |
| Apr 2026 | Fisher & Paykel | 48.2K | 50.5% | 1 |
| Apr 2026 | Miele | 13.1K | 13.7% | 2 |
| Apr 2026 | Bosch | 12.3K | 12.8% | 3 |
| Apr 2026 | Smeg | 8.8K | 9.3% | 4 |
| Apr 2026 | Electrolux | 6.6K | 6.9% | 5 |
| Apr 2026 | Westinghouse | 6.4K | 6.7% | 6 |
| May 2026 | Fisher & Paykel | 56.4K | 52.3% | 1 |
| May 2026 | Bosch | 14.9K | 13.8% | 2 |
| May 2026 | Miele | 14.4K | 13.3% | 3 |
| May 2026 | Smeg | 8.9K | 8.2% | 4 |
| May 2026 | Electrolux | 6.6K | 6.2% | 5 |
| May 2026 | Westinghouse | 6.6K | 6.1% | 6 |
| Jun 2026 | Fisher & Paykel | 57.9K | 53.4% | 1 |
| Jun 2026 | Bosch | 13.8K | 12.8% | 2 |
| Jun 2026 | Miele | 13.8K | 12.8% | 3 |
| Jun 2026 | Smeg | 9.6K | 8.9% | 4 |
| Jun 2026 | Electrolux | 6.8K | 6.3% | 5 |
| Jun 2026 | Westinghouse | 6.4K | 5.9% | 6 |
| Jul 2026 | Fisher & Paykel | 56.5K | 47.6% | 1 |
| Jul 2026 | Smeg | 18.7K | 15.7% | 2 |
| Jul 2026 | Bosch | 15.3K | 12.9% | 3 |
| Jul 2026 | Miele | 14K | 11.8% | 4 |
| Jul 2026 | Electrolux | 7.3K | 6.1% | 5 |
| Jul 2026 | Westinghouse | 7K | 5.9% | 6 |
| Aug 2026 | Fisher & Paykel | 51.5K | 45.3% | 1 |
| Aug 2026 | Smeg | 22.5K | 19.8% | 2 |
| Aug 2026 | Miele | 13.1K | 11.5% | 3 |
| Aug 2026 | Bosch | 12.9K | 11.4% | 4 |
| Aug 2026 | Westinghouse | 7K | 6.1% | 5 |
| Aug 2026 | Electrolux | 6.7K | 5.9% | 6 |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | Electrolux | — | — | — |
| Sep 2026 | Fisher & Paykel | — | — | — |
| Sep 2026 | Miele | — | — | — |
| Sep 2026 | Smeg | — | — | — |
| Sep 2026 | Westinghouse | — | — | — |

## What is being compared

- **Bosch**: Measured on the search terms “bosch 10kg washing machine”, “bosch 300 series washing machine”, “bosch 8kg washing machine”, “bosch 9kg washing machine”, “bosch avantixx washing machine”, “bosch classixx washing machine”, “bosch combination microwave oven”, “bosch cooktop”, “bosch dishdrawer”, “bosch dishwasher”, “bosch double oven”, “bosch dryer”, “bosch freestanding oven”, “bosch fridge”, “bosch inbuilt oven”, “bosch induction oven”, “bosch integrated dishwasher”, “bosch maxx classic washing machine”, “bosch maxx washing machine”, “bosch micro oven”, “bosch microwave oven integrated”, “bosch oven”, “bosch rangehood”, “bosch self cleaning oven”, “bosch series 2 washing machine”, “bosch series 4 oven”, “bosch series 4 washing machine”, “bosch series 4 washing machine 7kg”, “bosch series 6 oven”, “bosch series 6 washing machine”, “bosch series 8 oven”, “bosch series 8 washing machine”, “bosch top loader”, “bosch wall oven”, “bosch washing machine”, “bosch washing machine cleaning” and “bosch washing machine e18”, summed into one figure.
- **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure.
- **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure.
- **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse 308l bottom mount fridge”, “westinghouse 8kg washing machine”, “westinghouse bar fridge”, “westinghouse co nz”, “westinghouse cooktop”, “westinghouse dishwasher”, “westinghouse dryer”, “westinghouse french door fridge”, “westinghouse fridge”, “westinghouse fridge freezer”, “westinghouse fridge freezer virtuoso”, “westinghouse induction cooktop”, “westinghouse near me”, “westinghouse nz”, “westinghouse online”, “westinghouse oven”, “westinghouse rangehood”, “westinghouse saturn”, “westinghouse two door fridge”, “westinghouse washing machine”, “westinghouse washing machine 7kg” and “westinghouse wdh804n7wa”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Miele](/demand/nz/brands/miele)
- [Smeg](/demand/nz/brands/smeg)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oven and cooktop brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Oven and cooktop brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-oven-and-cooktop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.