---
title: "Outdoor Equipment Retailers in New Zealand: Share of Search"
description: "Share of Search among Kathmandu, Macpac, Torpedo7 and Bivouac Outdoor, the outdoor equipment retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-outdoor-retailers"
publisher: "Brandwave"
---

# Outdoor Equipment Retailers in New Zealand: Share of Search

Share of Search among Kathmandu, Macpac, Torpedo7 and Bivouac Outdoor, the outdoor equipment retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Outdoor Equipment Retailers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kathmandu, 44.9%

## Which brand has the highest Share of Search among outdoor equipment retailers in New Zealand?

- Kathmandu holds the highest estimated Share of Search among outdoor equipment retailers in New Zealand, at 44.9% in August 2026.
- Macpac is in 2nd place, 8.1 percentage points behind at 36.8% Share of Search.
- Across the 12 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 31.6% to 44.9%.
- Across the 12 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 31.6% to 36.8%.
- Across the 12 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand decreased from 31.6% to 11%.
- Across the 12 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand increased from 5.2% to 7.3%.
- Across the 12 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 46.5% in July 2026 and was lowest at 22.4% in February 2026.
- Across the 12 months ending August 2026, Macpac’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 43.3% in June 2026 and was lowest at 22.4% in February 2026.
- Across the 12 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 49.7% in February 2026 and was lowest at 8.6% in June 2026.
- Across the 12 months ending August 2026, Bivouac Outdoor’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.7% in June 2026.
- Across the 12 months ending August 2026, Kathmandu rose from 2nd to 1st among outdoor equipment retailers in New Zealand.
- Across the 12 months ending August 2026, Macpac fell from 1st to 2nd among outdoor equipment retailers in New Zealand.

## What changed among outdoor equipment retailers in New Zealand?

- In August 2026, Torpedo7 gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 9.3% to 11%.
- In August 2026, Bivouac Outdoor gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 6.2% to 7.3%.
- In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 46.5% to 44.9%.
- In August 2026, Macpac lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 38% to 36.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 44.9% | 60.5K | -18.3% | KATHMANDU LIMITED |
| 2 | Macpac | 36.8% | 49.6K | -18.2% | MACPAC NEW ZEALAND LIMITED |
| 3 | Torpedo7 | 11% | 14.8K | -0.1% | T7 RETAIL LIMITED |
| 4 | Bivouac Outdoor | 7.3% | 9.9K | 0.0% | BIVOUAC LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Macpac | 49.6K | 31.6% | 1 |
| Sep 2025 | Kathmandu | 49.5K | 31.6% | 2 |
| Sep 2025 | Torpedo7 | 49.5K | 31.6% | 3 |
| Sep 2025 | Bivouac Outdoor | 8.1K | 5.2% | 4 |
| Oct 2025 | Macpac | 49.6K | 31.6% | 1 |
| Oct 2025 | Kathmandu | 49.6K | 31.6% | 2 |
| Oct 2025 | Torpedo7 | 49.5K | 31.6% | 3 |
| Oct 2025 | Bivouac Outdoor | 8.1K | 5.2% | 4 |
| Nov 2025 | Torpedo7 | 90.5K | 38.2% | 1 |
| Nov 2025 | Kathmandu | 74K | 31.2% | 2 |
| Nov 2025 | Macpac | 60.6K | 25.5% | 3 |
| Nov 2025 | Bivouac Outdoor | 12.1K | 5.1% | 4 |
| Dec 2025 | Torpedo7 | 110K | 40.3% | 1 |
| Dec 2025 | Macpac | 74.1K | 27.1% | 2 |
| Dec 2025 | Kathmandu | 74.1K | 27.1% | 3 |
| Dec 2025 | Bivouac Outdoor | 14.8K | 5.4% | 4 |
| Jan 2026 | Torpedo7 | 74K | 35.7% | 1 |
| Jan 2026 | Kathmandu | 60.6K | 29.2% | 2 |
| Jan 2026 | Macpac | 60.6K | 29.2% | 3 |
| Jan 2026 | Bivouac Outdoor | 12.1K | 5.8% | 4 |
| Feb 2026 | Torpedo7 | 110K | 49.7% | 1 |
| Feb 2026 | Kathmandu | 49.6K | 22.4% | 2 |
| Feb 2026 | Macpac | 49.6K | 22.4% | 3 |
| Feb 2026 | Bivouac Outdoor | 12.1K | 5.5% | 4 |
| Mar 2026 | Macpac | 60.6K | 33.2% | 1 |
| Mar 2026 | Kathmandu | 60.5K | 33.1% | 2 |
| Mar 2026 | Torpedo7 | 49.5K | 27.1% | 3 |
| Mar 2026 | Bivouac Outdoor | 12.1K | 6.6% | 4 |
| Apr 2026 | Kathmandu | 74K | 43.1% | 1 |
| Apr 2026 | Macpac | 60.6K | 35.3% | 2 |
| Apr 2026 | Torpedo7 | 27.1K | 15.8% | 3 |
| Apr 2026 | Bivouac Outdoor | 9.9K | 5.8% | 4 |
| May 2026 | Macpac | 60.7K | 41.2% | 1 |
| May 2026 | Kathmandu | 60.5K | 41.1% | 2 |
| May 2026 | Torpedo7 | 18.1K | 12.3% | 3 |
| May 2026 | Bivouac Outdoor | 8.1K | 5.5% | 4 |
| Jun 2026 | Macpac | 74.1K | 43.3% | 1 |
| Jun 2026 | Kathmandu | 74.1K | 43.3% | 2 |
| Jun 2026 | Torpedo7 | 14.8K | 8.6% | 3 |
| Jun 2026 | Bivouac Outdoor | 8.1K | 4.7% | 4 |
| Jul 2026 | Kathmandu | 74.1K | 46.5% | 1 |
| Jul 2026 | Macpac | 60.6K | 38% | 2 |
| Jul 2026 | Torpedo7 | 14.8K | 9.3% | 3 |
| Jul 2026 | Bivouac Outdoor | 9.9K | 6.2% | 4 |
| Aug 2026 | Kathmandu | 60.5K | 44.9% | 1 |
| Aug 2026 | Macpac | 49.6K | 36.8% | 2 |
| Aug 2026 | Torpedo7 | 14.8K | 11% | 3 |
| Aug 2026 | Bivouac Outdoor | 9.9K | 7.3% | 4 |

## Compare two brands head-to-head

- [Kathmandu vs Macpac](/demand/nz/compare/kathmandu-vs-macpac): 44.9% against 36.8% Share of Search.
- [Kathmandu vs Torpedo7](/demand/nz/compare/kathmandu-vs-torpedo7): 44.9% against 11% Share of Search.
- [Kathmandu vs Bivouac Outdoor](/demand/nz/compare/bivouac-outdoor-vs-kathmandu): 44.9% against 7.3% Share of Search.
- [Macpac vs Torpedo7](/demand/nz/compare/macpac-vs-torpedo7): 36.8% against 11% Share of Search.
- [Macpac vs Bivouac Outdoor](/demand/nz/compare/bivouac-outdoor-vs-macpac): 36.8% against 7.3% Share of Search.
- [Torpedo7 vs Bivouac Outdoor](/demand/nz/compare/bivouac-outdoor-vs-torpedo7): 11% against 7.3% Share of Search.

## What is being compared

- **Bivouac Outdoor**: Measured on the search term “Bivouac Outdoor”.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu camping gear”, “kathmandu hiking gear”, “kathmandu outdoor clothing” and “kathmandu outdoor gear”, summed into one figure.
- **Macpac**: Measured on the search terms “Macpac”, “macpac camping gear”, “macpac outdoor clothing” and “macpac outdoor gear”, summed into one figure.
- **Torpedo7**: Measured on the search terms “Torpedo7” and “torpedo7 camping gear”, summed into one figure.

- [Bivouac Outdoor](/demand/nz/brands/bivouac-outdoor)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Torpedo7](/demand/nz/brands/torpedo7)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Bivouac Outdoor, Kathmandu, Macpac and Torpedo7 using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Outdoor Equipment Retailers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-outdoor-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-outdoor-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.