--- title: "Outdoor furniture brands in New Zealand: Which are searched most?" description: "Compare the outdoor furniture brands New Zealanders buy. Share of Search among Bunnings, Mitre 10, Trade Tested, Freedom Furniture, Design Warehouse, Keter, DEVON, Outside Space, Sunbrella, Nardi and Danske Møbler, the outdoor furniture brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-outdoor-furniture-brands" publisher: "Brandwave" --- # Outdoor furniture brands in New Zealand: Which are searched most? Compare the outdoor furniture brands New Zealanders buy. Share of Search among Bunnings, Mitre 10, Trade Tested, Freedom Furniture, Design Warehouse, Keter, DEVON, Outside Space, Sunbrella, Nardi and Danske Møbler, the outdoor furniture brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Outdoor furniture brands - **Market**: New Zealand - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bunnings, 46% ## Which brand is most popular in search among outdoor furniture brands in New Zealand? - Bunnings and Mitre 10 share the highest share of searches among outdoor furniture brands in New Zealand, at 46% in September 2026. - Across the 12 months ending September 2026, Trade Tested’s share of searches among outdoor furniture brands in New Zealand decreased from 4.6% to 4.1%. - Across the 12 months ending September 2026, Bunnings’ share of searches among outdoor furniture brands in New Zealand peaked at 50.8% in July 2026 and was lowest at 45% in January 2026. - Across the 12 months ending September 2026, Mitre 10’s share of searches among outdoor furniture brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 41.2% in June 2026. - Across the 12 months ending September 2026, Trade Tested’s share of searches among outdoor furniture brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 3.4% in August 2026. - Across the 12 months ending September 2026, Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand peaked at 4.5% in June 2026 and was lowest at 2.7% in November 2025. - Across the 12 months ending September 2026, Sunbrella rose from 10th to 9th among outdoor furniture brands in New Zealand. - Across the 12 months ending September 2026, Nardi fell from 9th to 10th among outdoor furniture brands in New Zealand. - Across the 12 months ending September 2026, Bunnings, Mitre 10, Freedom Furniture, Design Warehouse, Keter, DEVON, Outside Space and Danske Møbler held steady: their share of searches among outdoor furniture brands in New Zealand each moved less than 0.5 percentage points. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Freedom Furniture, Design Warehouse, DEVON, Outside Space and Danske Møbler were mentioned most often, in three of the four answers. DEVON was recommended most often, coming first in one out of four answers. Design Warehouse was second, and Outside Space was third. Keter, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## Compare search popularity between leading brands - [Bunnings vs Mitre 10: compare search popularity](/demand/nz/compare/bunnings-vs-mitre-10): 46% Share of Search each. - [Bunnings vs Trade Tested: compare search popularity](/demand/nz/compare/bunnings-vs-trade-tested): 46% against 4.1% Share of Search. - [Bunnings vs Freedom Furniture: compare search popularity](/demand/nz/compare/bunnings-vs-freedom-furniture): 46% against 3.4% Share of Search. - [Mitre 10 vs Trade Tested: compare search popularity](/demand/nz/compare/mitre-10-vs-trade-tested): 46% against 4.1% Share of Search. - [Mitre 10 vs Freedom Furniture: compare search popularity](/demand/nz/compare/freedom-furniture-vs-mitre-10): 46% against 3.4% Share of Search. - [Trade Tested vs Freedom Furniture: compare search popularity](/demand/nz/compare/freedom-furniture-vs-trade-tested): 4.1% against 3.4% Share of Search. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? - In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches. - Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026. - Estimated monthly branded searches for Nardi in New Zealand fell 40% over 12 measured months, from 200 to 120 in September 2026. - Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. - Estimated monthly branded searches for Mitre 10 in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. - Estimated monthly branded searches for Design Warehouse in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bunnings | 46% | 368K | 0.0% | BUNNINGS (NZ) LIMITED | | 2 | Mitre 10 | 46% | 368K | 0.0% | MITRE 10 (NEW ZEALAND) LIMITED | | 3 | Trade Tested | 4.1% | 32.5K | +22.2% | Trade Tested | | 4 | Freedom Furniture | 3.4% | 27.1K | 0.0% | FREEDOM FURNITURE NEW ZEALAND LIMITED | | 5 | Design Warehouse | 0.3% | 2.4K | +26.3% | Design Warehouse | | 6 | Keter | 0.1% | 810 | +22.7% | Keter | | 7 | DEVON | 0.07% | 580 | +52.6% | DEVON | | 8 | Outside Space | 0.03% | 260 | +52.9% | Outside Space | | 9 | Sunbrella | 0.02% | 140 | 0.0% | Sunbrella | | 10 | Nardi | 0.02% | 120 | 0.0% | Nardi | | 11 | Danske Møbler | <0.01% | 10 | 0.0% | Danske Møbler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bunnings | 450K | 45.8% | 1 | | Oct 2025 | Mitre 10 | 450K | 45.8% | 2 | | Oct 2025 | Trade Tested | 44.9K | 4.6% | 3 | | Oct 2025 | Freedom Furniture | 33.1K | 3.4% | 4 | | Oct 2025 | Design Warehouse | 2.9K | 0.29% | 5 | | Oct 2025 | Keter | 860 | 0.09% | 6 | | Oct 2025 | DEVON | 640 | 0.07% | 7 | | Oct 2025 | Outside Space | 320 | 0.03% | 8 | | Oct 2025 | Nardi | 200 | 0.02% | 9 | | Oct 2025 | Sunbrella | 140 | 0.01% | 10 | | Oct 2025 | Danske Møbler | 10 | <0.01% | 11 | | Nov 2025 | Bunnings | 550K | 45.6% | 1 | | Nov 2025 | Mitre 10 | 550K | 45.6% | 2 | | Nov 2025 | Trade Tested | 65.9K | 5.5% | 3 | | Nov 2025 | Freedom Furniture | 33.1K | 2.7% | 4 | | Nov 2025 | Design Warehouse | 3.6K | 0.3% | 5 | | Nov 2025 | Keter | 1.2K | 0.1% | 6 | | Nov 2025 | DEVON | 1.1K | 0.09% | 7 | | Nov 2025 | Outside Space | 590 | 0.05% | 8 | | Nov 2025 | Sunbrella | 320 | 0.03% | 9 | | Nov 2025 | Nardi | 220 | 0.02% | 10 | | Nov 2025 | Danske Møbler | 10 | <0.01% | 11 | | Dec 2025 | Bunnings | 550K | 45.4% | 1 | | Dec 2025 | Mitre 10 | 550K | 45.4% | 2 | | Dec 2025 | Trade Tested | 64.9K | 5.4% | 3 | | Dec 2025 | Freedom Furniture | 40.5K | 3.3% | 4 | | Dec 2025 | Design Warehouse | 2.9K | 0.24% | 5 | | Dec 2025 | Keter | 1K | 0.08% | 6 | | Dec 2025 | DEVON | 800 | 0.07% | 7 | | Dec 2025 | Outside Space | 390 | 0.03% | 8 | | Dec 2025 | Sunbrella | 260 | 0.02% | 9 | | Dec 2025 | Nardi | 180 | 0.01% | 10 | | Dec 2025 | Danske Møbler | 0 | 0% | 11 | | Jan 2026 | Bunnings | 450K | 45% | 1 | | Jan 2026 | Mitre 10 | 450K | 45% | 2 | | Jan 2026 | Trade Tested | 54.9K | 5.5% | 3 | | Jan 2026 | Freedom Furniture | 40.5K | 4.1% | 4 | | Jan 2026 | Design Warehouse | 1.9K | 0.19% | 5 | | Jan 2026 | Keter | 950 | 0.1% | 6 | | Jan 2026 | DEVON | 800 | 0.08% | 7 | | Jan 2026 | Outside Space | 320 | 0.03% | 8 | | Jan 2026 | Nardi | 220 | 0.02% | 9 | | Jan 2026 | Sunbrella | 210 | 0.02% | 10 | | Jan 2026 | Danske Møbler | 0 | 0% | 11 | | Feb 2026 | Bunnings | 368K | 46.1% | 1 | | Feb 2026 | Mitre 10 | 368K | 46.1% | 2 | | Feb 2026 | Trade Tested | 37.5K | 4.7% | 3 | | Feb 2026 | Freedom Furniture | 22.2K | 2.8% | 4 | | Feb 2026 | Design Warehouse | 1.6K | 0.2% | 5 | | Feb 2026 | Keter | 630 | 0.08% | 6 | | Feb 2026 | DEVON | 420 | 0.05% | 7 | | Feb 2026 | Outside Space | 210 | 0.03% | 8 | | Feb 2026 | Nardi | 160 | 0.02% | 9 | | Feb 2026 | Sunbrella | 140 | 0.02% | 10 | | Feb 2026 | Danske Møbler | 10 | <0.01% | 11 | | Mar 2026 | Bunnings | 368K | 45.8% | 1 | | Mar 2026 | Mitre 10 | 368K | 45.8% | 2 | | Mar 2026 | Trade Tested | 37.5K | 4.7% | 3 | | Mar 2026 | Freedom Furniture | 27.1K | 3.4% | 4 | | Mar 2026 | Design Warehouse | 1.9K | 0.24% | 5 | | Mar 2026 | Keter | 640 | 0.08% | 6 | | Mar 2026 | DEVON | 380 | 0.05% | 7 | | Mar 2026 | Outside Space | 170 | 0.02% | 8 | | Mar 2026 | Nardi | 160 | 0.02% | 9 | | Mar 2026 | Sunbrella | 110 | 0.01% | 10 | | Mar 2026 | Danske Møbler | 10 | <0.01% | 11 | | Apr 2026 | Bunnings | 368K | 45.4% | 1 | | Apr 2026 | Mitre 10 | 368K | 45.4% | 2 | | Apr 2026 | Trade Tested | 38.5K | 4.7% | 3 | | Apr 2026 | Freedom Furniture | 33.1K | 4.1% | 4 | | Apr 2026 | Design Warehouse | 1.6K | 0.2% | 5 | | Apr 2026 | Keter | 630 | 0.08% | 6 | | Apr 2026 | DEVON | 310 | 0.04% | 7 | | Apr 2026 | Outside Space | 140 | 0.02% | 8 | | Apr 2026 | Sunbrella | 140 | 0.02% | 9 | | Apr 2026 | Nardi | 120 | 0.01% | 10 | | Apr 2026 | Danske Møbler | 10 | <0.01% | 11 | | May 2026 | Bunnings | 368K | 45.8% | 1 | | May 2026 | Mitre 10 | 368K | 45.8% | 2 | | May 2026 | Freedom Furniture | 33.1K | 4.1% | 3 | | May 2026 | Trade Tested | 31.5K | 3.9% | 4 | | May 2026 | Design Warehouse | 1.9K | 0.24% | 5 | | May 2026 | Keter | 630 | 0.08% | 6 | | May 2026 | DEVON | 350 | 0.04% | 7 | | May 2026 | Sunbrella | 140 | 0.02% | 8 | | May 2026 | Nardi | 120 | 0.01% | 9 | | May 2026 | Outside Space | 90 | 0.01% | 10 | | May 2026 | Danske Møbler | 10 | <0.01% | 11 | | Jun 2026 | Bunnings | 368K | 50.4% | 1 | | Jun 2026 | Mitre 10 | 301K | 41.2% | 2 | | Jun 2026 | Freedom Furniture | 33.1K | 4.5% | 3 | | Jun 2026 | Trade Tested | 25.8K | 3.5% | 4 | | Jun 2026 | Design Warehouse | 1.6K | 0.22% | 5 | | Jun 2026 | Keter | 520 | 0.07% | 6 | | Jun 2026 | DEVON | 260 | 0.04% | 7 | | Jun 2026 | Outside Space | 110 | 0.02% | 8 | | Jun 2026 | Sunbrella | 110 | 0.02% | 9 | | Jun 2026 | Nardi | 100 | 0.01% | 10 | | Jun 2026 | Danske Møbler | 10 | <0.01% | 11 | | Jul 2026 | Bunnings | 368K | 50.8% | 1 | | Jul 2026 | Mitre 10 | 301K | 41.5% | 2 | | Jul 2026 | Freedom Furniture | 27.1K | 3.7% | 3 | | Jul 2026 | Trade Tested | 25.8K | 3.6% | 4 | | Jul 2026 | Design Warehouse | 1.9K | 0.26% | 5 | | Jul 2026 | Keter | 550 | 0.08% | 6 | | Jul 2026 | DEVON | 250 | 0.03% | 7 | | Jul 2026 | Nardi | 110 | 0.02% | 8 | | Jul 2026 | Outside Space | 110 | 0.02% | 9 | | Jul 2026 | Sunbrella | 70 | <0.01% | 10 | | Jul 2026 | Danske Møbler | 10 | <0.01% | 11 | | Aug 2026 | Bunnings | 368K | 46.4% | 1 | | Aug 2026 | Mitre 10 | 368K | 46.4% | 2 | | Aug 2026 | Freedom Furniture | 27.1K | 3.4% | 3 | | Aug 2026 | Trade Tested | 26.6K | 3.4% | 4 | | Aug 2026 | Design Warehouse | 1.9K | 0.24% | 5 | | Aug 2026 | Keter | 660 | 0.08% | 6 | | Aug 2026 | DEVON | 380 | 0.05% | 7 | | Aug 2026 | Outside Space | 170 | 0.02% | 8 | | Aug 2026 | Sunbrella | 140 | 0.02% | 9 | | Aug 2026 | Nardi | 120 | 0.02% | 10 | | Aug 2026 | Danske Møbler | 10 | <0.01% | 11 | | Sep 2026 | Bunnings | 368K | 46% | 1 | | Sep 2026 | Mitre 10 | 368K | 46% | 2 | | Sep 2026 | Trade Tested | 32.5K | 4.1% | 3 | | Sep 2026 | Freedom Furniture | 27.1K | 3.4% | 4 | | Sep 2026 | Design Warehouse | 2.4K | 0.3% | 5 | | Sep 2026 | Keter | 810 | 0.1% | 6 | | Sep 2026 | DEVON | 580 | 0.07% | 7 | | Sep 2026 | Outside Space | 260 | 0.03% | 8 | | Sep 2026 | Sunbrella | 140 | 0.02% | 9 | | Sep 2026 | Nardi | 120 | 0.02% | 10 | | Sep 2026 | Danske Møbler | 10 | <0.01% | 11 | ## What is being compared - **Bunnings**: Measured on the search term “Bunnings”. - **Danske Møbler**: Measured on the search term “danskemobler co nz”. - **Design Warehouse**: Measured on the search term “design warehouse”. - **DEVON**: Measured on the search terms “devon furniture” and “devon outdoor furniture”, summed into one figure. - **Freedom Furniture**: Measured on the search term “Freedom Furniture”. - **Keter**: Measured on the search terms “keter” and “keter outdoor furniture”, summed into one figure. - **Mitre 10**: Measured on the search term “Mitre 10”. - **Nardi**: Measured on the search terms “nardi” and “nardi outdoor furniture”, summed into one figure. - **Outside Space**: Measured on the search term “outside space”. - **Sunbrella**: Measured on the search term “sunbrella”. - **Trade Tested**: Measured on the search terms “trade tested” and “tradetested”, summed into one figure. - [Bunnings](/demand/nz/brands/bunnings) - [Danske Møbler](/demand/nz/brands/danske-m-bler) - [Design Warehouse](/demand/nz/brands/design-warehouse) - [DEVON](/demand/nz/brands/devon-outdoor-furniture) - [Freedom Furniture](/demand/nz/brands/freedom-furniture) - [Keter](/demand/nz/brands/keter) - [Mitre 10](/demand/nz/brands/mitre-10) - [Nardi](/demand/nz/brands/nardi) - [Outside Space](/demand/nz/brands/outside-space) - [Sunbrella](/demand/nz/brands/sunbrella) - [Trade Tested](/demand/nz/brands/trade-tested) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among outdoor furniture brands in New Zealand? Bunnings and Mitre 10 share the highest share of searches among outdoor furniture brands in New Zealand, at 46% in September 2026. ## Cite this page Brandwave. "Outdoor furniture brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-outdoor-furniture-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-outdoor-furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.