---
title: "Outdoor clothing brands in New Zealand: Which brands are most popular in search?"
description: "Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Share of Search among Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker, Columbia, Earth Sea Sky and Rab, the outdoor clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-outdoor-clothing-brands"
publisher: "Brandwave"
---

# Outdoor clothing brands in New Zealand: Which brands are most popular in search?

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Share of Search among Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker, Columbia, Earth Sea Sky and Rab, the outdoor clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Outdoor clothing brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kathmandu, 33.9%

## Which brand is most popular in search among outdoor clothing brands in New Zealand?

- In August 2026, Kathmandu was the most searched among outdoor clothing brands in New Zealand, with an estimated 107K branded searches and 33.9% estimated Share of Search within this set.
- Macpac is in 2nd place, 7.9 percentage points behind at 26% Share of Search.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 35.7% to 33.9%.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 32.8% to 26%.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 11% to 12.8%.
- Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 7.6% to 9.5%.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 5.5% to 8.2%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 2.9% to 4.8%.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 39.6% in December 2025 and was lowest at 33.9% in August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 34.4% in December 2025 and was lowest at 26% in August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 12.8% in August 2026 and was lowest at 8.1% in June 2026.
- Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 10.7% in June 2026 and was lowest at 5.4% in January 2026.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 8.2% in August 2026 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.41% in November 2025.
- Across the 11 months ending August 2026, Columbia rose from 9th to 8th among outdoor clothing brands in New Zealand.
- Across the 11 months ending August 2026, Earth Sea Sky fell from 8th to 9th among outdoor clothing brands in New Zealand.
- Across the 11 months ending August 2026, Icebreaker and Rab held steady: their estimated Share of Search among outdoor clothing brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kathmandu vs Macpac: compare search popularity](/demand/nz/compare/kathmandu-vs-macpac): 33.9% against 26% Share of Search.
- [Kathmandu vs Patagonia: compare search popularity](/demand/nz/compare/kathmandu-vs-patagonia): 33.9% against 12.8% Share of Search.
- [Kathmandu vs Swanndri: compare search popularity](/demand/nz/compare/kathmandu-vs-swanndri): 33.9% against 9.5% Share of Search.
- [Kathmandu vs Arc'teryx: compare search popularity](/demand/nz/compare/arcteryx-vs-kathmandu): 33.9% against 8.2% Share of Search.
- [Macpac vs Patagonia: compare search popularity](/demand/nz/compare/macpac-vs-patagonia): 26% against 12.8% Share of Search.
- [Macpac vs Swanndri: compare search popularity](/demand/nz/compare/macpac-vs-swanndri): 26% against 9.5% Share of Search.
- [Macpac vs Arc'teryx: compare search popularity](/demand/nz/compare/arcteryx-vs-macpac): 26% against 8.2% Share of Search.
- [Patagonia vs Swanndri: compare search popularity](/demand/nz/compare/patagonia-vs-swanndri): 12.8% against 9.5% Share of Search.
- [Patagonia vs Arc'teryx: compare search popularity](/demand/nz/compare/arcteryx-vs-patagonia): 12.8% against 8.2% Share of Search.
- [Swanndri vs Arc'teryx: compare search popularity](/demand/nz/compare/arcteryx-vs-swanndri): 9.5% against 8.2% Share of Search.

## How did search popularity change for New Zealand outdoor clothing brands in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
- In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
- In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.
- In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.
- Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
- Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
- Estimated monthly branded searches for Swanndri in New Zealand rose 55.1% over 11 measured months, from 19.3K to 30K in August 2026.
- Estimated monthly branded searches for Rab in New Zealand rose 45.5% over 11 measured months, from 1.2K to 1.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kathmandu | 33.9% | 107K | -24.5% | KATHMANDU LIMITED |
| 2 | Macpac | 26% | 82.2K | -15.3% | MACPAC NEW ZEALAND LIMITED |
| 3 | Patagonia | 12.8% | 40.4K | +26.7% | Patagonia |
| 4 | Swanndri | 9.5% | 30K | -15.9% | Swanndri |
| 5 | Arc'teryx | 8.2% | 26K | +10.6% | Arc'teryx |
| 6 | The North Face | 4.8% | 15.2K | -37.5% | The North Face |
| 7 | Icebreaker | 2.5% | 7.9K | -2.7% | Icebreaker |
| 8 | Columbia | 0.92% | 2.9K | -36.5% | Columbia |
| 9 | Earth Sea Sky | 0.89% | 2.8K | -33.1% | Earth Sea Sky |
| 10 | Rab | 0.56% | 1.8K | -7.4% | Rab |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kathmandu | 90.2K | 35.7% | 1 |
| Oct 2025 | Macpac | 83K | 32.8% | 2 |
| Oct 2025 | Patagonia | 27.8K | 11% | 3 |
| Oct 2025 | Swanndri | 19.3K | 7.6% | 4 |
| Oct 2025 | Arc'teryx | 14K | 5.5% | 5 |
| Oct 2025 | The North Face | 7.5K | 2.9% | 6 |
| Oct 2025 | Icebreaker | 6.2K | 2.5% | 7 |
| Oct 2025 | Earth Sea Sky | 2.5K | 0.97% | 8 |
| Oct 2025 | Columbia | 1.2K | 0.49% | 9 |
| Oct 2025 | Rab | 1.2K | 0.48% | 10 |
| Nov 2025 | Kathmandu | 125K | 39% | 1 |
| Nov 2025 | Macpac | 101K | 31.5% | 2 |
| Nov 2025 | Patagonia | 30.8K | 9.6% | 3 |
| Nov 2025 | Swanndri | 25.7K | 8% | 4 |
| Nov 2025 | Arc'teryx | 16.8K | 5.3% | 5 |
| Nov 2025 | The North Face | 9K | 2.8% | 6 |
| Nov 2025 | Icebreaker | 7.4K | 2.3% | 7 |
| Nov 2025 | Earth Sea Sky | 2.3K | 0.72% | 8 |
| Nov 2025 | Columbia | 1.3K | 0.41% | 9 |
| Nov 2025 | Rab | 1.1K | 0.34% | 10 |
| Dec 2025 | Kathmandu | 139K | 39.6% | 1 |
| Dec 2025 | Macpac | 121K | 34.4% | 2 |
| Dec 2025 | Patagonia | 31.9K | 9.1% | 3 |
| Dec 2025 | Swanndri | 23.3K | 6.6% | 4 |
| Dec 2025 | Arc'teryx | 16.7K | 4.7% | 5 |
| Dec 2025 | The North Face | 8.6K | 2.4% | 6 |
| Dec 2025 | Icebreaker | 6.2K | 1.8% | 7 |
| Dec 2025 | Earth Sea Sky | 2.4K | 0.68% | 8 |
| Dec 2025 | Columbia | 1.5K | 0.43% | 9 |
| Dec 2025 | Rab | 1.1K | 0.32% | 10 |
| Jan 2026 | Kathmandu | 123K | 39.2% | 1 |
| Jan 2026 | Macpac | 98.1K | 31.3% | 2 |
| Jan 2026 | Patagonia | 36.8K | 11.8% | 3 |
| Jan 2026 | Arc'teryx | 17.3K | 5.5% | 4 |
| Jan 2026 | Swanndri | 16.9K | 5.4% | 5 |
| Jan 2026 | The North Face | 10.2K | 3.3% | 6 |
| Jan 2026 | Icebreaker | 5.2K | 1.7% | 7 |
| Jan 2026 | Earth Sea Sky | 2.8K | 0.9% | 8 |
| Jan 2026 | Columbia | 1.8K | 0.58% | 9 |
| Jan 2026 | Rab | 1.3K | 0.41% | 10 |
| Feb 2026 | Kathmandu | 92.9K | 36.1% | 1 |
| Feb 2026 | Macpac | 81.7K | 31.7% | 2 |
| Feb 2026 | Patagonia | 32.2K | 12.5% | 3 |
| Feb 2026 | Swanndri | 17.3K | 6.7% | 4 |
| Feb 2026 | Arc'teryx | 14.4K | 5.6% | 5 |
| Feb 2026 | The North Face | 8.1K | 3.2% | 6 |
| Feb 2026 | Icebreaker | 5.2K | 2% | 7 |
| Feb 2026 | Earth Sea Sky | 2.5K | 0.96% | 8 |
| Feb 2026 | Columbia | 1.7K | 0.65% | 9 |
| Feb 2026 | Rab | 1.4K | 0.54% | 10 |
| Mar 2026 | Kathmandu | 112K | 36.4% | 1 |
| Mar 2026 | Macpac | 98.8K | 32.1% | 2 |
| Mar 2026 | Patagonia | 34.5K | 11.2% | 3 |
| Mar 2026 | Swanndri | 23.9K | 7.8% | 4 |
| Mar 2026 | Arc'teryx | 15.4K | 5% | 5 |
| Mar 2026 | The North Face | 9.9K | 3.2% | 6 |
| Mar 2026 | Icebreaker | 6.5K | 2.1% | 7 |
| Mar 2026 | Earth Sea Sky | 2.9K | 0.95% | 8 |
| Mar 2026 | Columbia | 1.9K | 0.63% | 9 |
| Mar 2026 | Rab | 1.8K | 0.57% | 10 |
| Apr 2026 | Kathmandu | 137K | 38% | 1 |
| Apr 2026 | Macpac | 104K | 29% | 2 |
| Apr 2026 | Patagonia | 39.1K | 10.9% | 3 |
| Apr 2026 | Swanndri | 33.9K | 9.4% | 4 |
| Apr 2026 | Arc'teryx | 18.3K | 5.1% | 5 |
| Apr 2026 | The North Face | 11.7K | 3.3% | 6 |
| Apr 2026 | Icebreaker | 7.8K | 2.2% | 7 |
| Apr 2026 | Earth Sea Sky | 3.2K | 0.89% | 8 |
| Apr 2026 | Columbia | 2.6K | 0.72% | 9 |
| Apr 2026 | Rab | 2.2K | 0.6% | 10 |
| May 2026 | Kathmandu | 125K | 36.1% | 1 |
| May 2026 | Macpac | 102K | 29.5% | 2 |
| May 2026 | Swanndri | 35.3K | 10.2% | 3 |
| May 2026 | Patagonia | 31.6K | 9.1% | 4 |
| May 2026 | Arc'teryx | 17.3K | 5% | 5 |
| May 2026 | The North Face | 16.6K | 4.8% | 6 |
| May 2026 | Icebreaker | 7.9K | 2.3% | 7 |
| May 2026 | Columbia | 5.2K | 1.5% | 8 |
| May 2026 | Earth Sea Sky | 3.2K | 0.93% | 9 |
| May 2026 | Rab | 1.9K | 0.56% | 10 |
| Jun 2026 | Kathmandu | 149K | 36.1% | 1 |
| Jun 2026 | Macpac | 115K | 27.9% | 2 |
| Jun 2026 | Swanndri | 44K | 10.7% | 3 |
| Jun 2026 | Patagonia | 33.4K | 8.1% | 4 |
| Jun 2026 | The North Face | 25.7K | 6.2% | 5 |
| Jun 2026 | Arc'teryx | 24.1K | 5.9% | 6 |
| Jun 2026 | Icebreaker | 7.9K | 1.9% | 7 |
| Jun 2026 | Columbia | 6.8K | 1.7% | 8 |
| Jun 2026 | Earth Sea Sky | 4K | 0.98% | 9 |
| Jun 2026 | Rab | 1.9K | 0.47% | 10 |
| Jul 2026 | Kathmandu | 142K | 38% | 1 |
| Jul 2026 | Macpac | 97K | 26% | 2 |
| Jul 2026 | Swanndri | 35.7K | 9.6% | 3 |
| Jul 2026 | Patagonia | 31.9K | 8.5% | 4 |
| Jul 2026 | The North Face | 24.3K | 6.5% | 5 |
| Jul 2026 | Arc'teryx | 23.5K | 6.3% | 6 |
| Jul 2026 | Icebreaker | 8.1K | 2.2% | 7 |
| Jul 2026 | Columbia | 4.6K | 1.2% | 8 |
| Jul 2026 | Earth Sea Sky | 4.2K | 1.1% | 9 |
| Jul 2026 | Rab | 1.9K | 0.51% | 10 |
| Aug 2026 | Kathmandu | 107K | 33.9% | 1 |
| Aug 2026 | Macpac | 82.2K | 26% | 2 |
| Aug 2026 | Patagonia | 40.4K | 12.8% | 3 |
| Aug 2026 | Swanndri | 30K | 9.5% | 4 |
| Aug 2026 | Arc'teryx | 26K | 8.2% | 5 |
| Aug 2026 | The North Face | 15.2K | 4.8% | 6 |
| Aug 2026 | Icebreaker | 7.9K | 2.5% | 7 |
| Aug 2026 | Columbia | 2.9K | 0.92% | 8 |
| Aug 2026 | Earth Sea Sky | 2.8K | 0.89% | 9 |
| Aug 2026 | Rab | 1.8K | 0.56% | 10 |
| Sep 2026 | Arc'teryx | — | — | — |
| Sep 2026 | Columbia | — | — | — |
| Sep 2026 | Earth Sea Sky | — | — | — |
| Sep 2026 | Icebreaker | — | — | — |
| Sep 2026 | Kathmandu | — | — | — |
| Sep 2026 | Macpac | — | — | — |
| Sep 2026 | Patagonia | — | — | — |
| Sep 2026 | Rab | — | — | — |
| Sep 2026 | Swanndri | — | — | — |
| Sep 2026 | The North Face | — | — | — |

## What is being compared

- **Arc'teryx**: Measured on the search terms “arc teryx australia”, “arc teryx jacket”, “arc teryx nz”, “arcteryx”, “arcteryx alpha sv”, “arcteryx ar beta”, “arcteryx atom hoody”, “arcteryx beanie”, “arcteryx beta”, “arcteryx beta jacket”, “arcteryx beta sl”, “arcteryx bird head toque”, “arcteryx ca”, “arcteryx com”, “arcteryx jacket”, “arcteryx near me”, “arcteryx new zealand”, “arcteryx nz”, “arcteryx online”, “arcteryx outlet”, “arcteryx rain jacket”, “arcteryx sale” and “arcteryx ski gear”, summed into one figure.
- **Columbia**: Measured on the search terms “columbia benton springs fleece jacket”, “columbia clothing”, “columbia fleece jacket”, “columbia jacket”, “columbia mens watertight ii jacket”, “columbia nz”, “columbia rain jacket”, “columbia ski jacket”, “columbia sportswear”, “columbia sportswear fleece”, “columbia watertight 2 jacket”, “columbia womens benton springs full zip fleece jacket” and “puffy columbia jacket”, summed into one figure.
- **Earth Sea Sky**: Measured on the search terms “earth sea sky”, “earth sea sky equipment”, “earth sea sky hydrophobia”, “earth sea sky jacket”, “earth sea sky near me”, “earth sea sky nz”, “earth sea sky online”, “earthseasky”, “earthseasky co nz” and “earthseasky nz”, summed into one figure.
- **Icebreaker**: Measured on the search terms “icebreaker base layer”, “icebreaker clothing”, “icebreaker clothing sale”, “icebreaker jacket”, “icebreaker merino”, “icebreaker merino 260”, “icebreaker merino beanie”, “icebreaker merino wool”, “icebreaker nz” and “icebreaker thermals”, summed into one figure.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu camping gear”, “kathmandu co nz”, “kathmandu gloves”, “kathmandu hiking gear”, “kathmandu jacket”, “kathmandu lyall bay”, “kathmandu near me”, “kathmandu northland”, “kathmandu nz”, “kathmandu online”, “kathmandu outdoor clothing”, “kathmandu outdoor gear”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu shop near me”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac camping gear”, “macpac co nz”, “macpac colombo st”, “macpac fleece”, “macpac jacket”, “macpac near me”, “macpac nz”, “macpac online”, “macpac outdoor clothing”, “macpac outdoor gear”, “macpac outlet”, “macpac packs”, “macpac queen st”, “macpac queensgate”, “macpac rain jacket”, “macpac sale”, “macpac sleeping bags”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure.
- **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia black hole”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia near me”, “patagonia nz”, “patagonia online”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla”, “patagonia torrentshell” and “patagonia torrentshell 3l”, summed into one figure.
- **Rab**: Measured on the search terms “downpour jacket rab”, “rab clothing”, “rab duvet jacket”, “rab female jacket”, “rab jacket”, “rab jacket puffer”, “rab nz”, “rab phantom jacket”, “rab rain jacket” and “rab womens rain jacket”, summed into one figure.
- **Swanndri**: Measured on the search terms “swanndri”, “swanndri bush shirt”, “swanndri clothing”, “swanndri co nz”, “swanndri coat”, “swanndri hoodie”, “swanndri jersey”, “swanndri mariner zip neck jersey”, “swanndri near me”, “swanndri nz”, “swanndri oilskin”, “swanndri oilskin vest”, “swanndri online”, “swanndri outlet”, “swanndri quarter zip”, “swanndri sale”, “swanndri shirts”, “swanndri stores”, “swanndri tower junction”, “swanndri vest”, “swanndri womens”, “swanndri womens jacket” and “swanndri wool jacket”, summed into one figure.
- **The North Face**: Measured on the search terms “borealis the north face”, “jacket the north face womens”, “puffer vest the north face”, “the north face”, “the north face 1996 retro nuptse jacket”, “the north face 1996 retro nuptse puffer jacket”, “the north face base camp duffel”, “the north face daypack”, “the north face fleece”, “the north face jacket”, “the north face near me”, “the north face nz”, “the north face online”, “the north face puffer”, “the north face puffer jacket”, “the north face raincoat”, “the north face sale”, “the north face vest”, “thenorthface”, “thenorthface jacket”, “thenorthface nz” and “womens the north face puffer jacket”, summed into one figure.

- [Arc'teryx](/demand/nz/brands/arcteryx)
- [Columbia](/demand/nz/brands/columbia)
- [Earth Sea Sky](/demand/nz/brands/earth-sea-sky)
- [Icebreaker](/demand/nz/brands/icebreaker)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Macpac](/demand/nz/brands/macpac)
- [Patagonia](/demand/nz/brands/patagonia)
- [Rab](/demand/nz/brands/rab)
- [Swanndri](/demand/nz/brands/swanndri)
- [The North Face](/demand/nz/brands/the-north-face)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among outdoor clothing brands in New Zealand?

In August 2026, Kathmandu was the most searched among outdoor clothing brands in New Zealand, with an estimated 107K branded searches and 33.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Outdoor clothing brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-outdoor-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-outdoor-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.