---
title: "Outboard motor brands in New Zealand: Which brands are most popular in search?"
description: "Compare the outboard motor brands New Zealand boaties run. Share of Search among Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu and Honda Marine, the outboard motor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-outboard-motor-brands"
publisher: "Brandwave"
---

# Outboard motor brands in New Zealand: Which brands are most popular in search?

Compare the outboard motor brands New Zealand boaties run. Share of Search among Yamaha Outboards, Mercury Marine, Suzuki Marine, Tohatsu and Honda Marine, the outboard motor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Outboard motor brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yamaha Outboards, 34%

## Which brand is most popular in search among outboard motor brands in New Zealand?

- In August 2026, Yamaha Outboards was the most searched among outboard motor brands in New Zealand, with an estimated 990 branded searches and 34% estimated Share of Search within this set.
- Mercury Marine is in 2nd place, 7.6 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand increased from 33% to 34%.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand increased from 25.9% to 26.5%.
- Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 13.7%.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand increased from 10.8% to 13.7%.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 12%.
- Across the 11 months ending August 2026, Yamaha Outboards’ estimated Share of Search among outboard motor brands in New Zealand peaked at 37.3% in January 2026 and was lowest at 29.8% in May 2026.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 30.5% in April 2026 and was lowest at 24.9% in December 2025.
- Across the 11 months ending August 2026, Suzuki Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 10.9% in March 2026.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.8% in May 2026 and was lowest at 10.8% in October 2025.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 9.5% in April 2026.
- Across the 11 months ending August 2026, Suzuki Marine rose from 4th to 3rd among outboard motor brands in New Zealand.
- Across the 11 months ending August 2026, Tohatsu rose from 5th to 4th among outboard motor brands in New Zealand.
- Across the 11 months ending August 2026, Honda Marine fell from 3rd to 5th among outboard motor brands in New Zealand.

## Compare search popularity between leading brands

- [Yamaha Outboards vs Mercury Marine: compare search popularity](/demand/nz/compare/mercury-marine-vs-yamaha-outboards): 34% against 26.5% Share of Search.
- [Yamaha Outboards vs Suzuki Marine: compare search popularity](/demand/nz/compare/suzuki-marine-vs-yamaha-outboards): 34% against 13.7% Share of Search.
- [Yamaha Outboards vs Tohatsu: compare search popularity](/demand/nz/compare/tohatsu-vs-yamaha-outboards): 34% against 13.7% Share of Search.
- [Yamaha Outboards vs Honda Marine: compare search popularity](/demand/nz/compare/honda-marine-vs-yamaha-outboards): 34% against 12% Share of Search.
- [Mercury Marine vs Suzuki Marine: compare search popularity](/demand/nz/compare/mercury-marine-vs-suzuki-marine): 26.5% against 13.7% Share of Search.
- [Mercury Marine vs Tohatsu: compare search popularity](/demand/nz/compare/mercury-marine-vs-tohatsu): 26.5% against 13.7% Share of Search.
- [Mercury Marine vs Honda Marine: compare search popularity](/demand/nz/compare/honda-marine-vs-mercury-marine): 26.5% against 12% Share of Search.
- [Suzuki Marine vs Tohatsu: compare search popularity](/demand/nz/compare/suzuki-marine-vs-tohatsu): 13.7% Share of Search each.
- [Suzuki Marine vs Honda Marine: compare search popularity](/demand/nz/compare/honda-marine-vs-suzuki-marine): 13.7% against 12% Share of Search.
- [Tohatsu vs Honda Marine: compare search popularity](/demand/nz/compare/honda-marine-vs-tohatsu): 13.7% against 12% Share of Search.

## How did search popularity change for New Zealand outboard motor brands in August 2026?

- In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
- In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
- In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
- Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
- Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yamaha Outboards | 34% | 990 | -6.6% | Yamaha Outboards |
| 2 | Mercury Marine | 26.5% | 770 | -9.4% | Mercury Marine |
| 3 | Suzuki Marine | 13.7% | 400 | -18.4% | Suzuki Marine |
| 4 | Tohatsu | 13.7% | 400 | -11.1% | Tohatsu |
| 5 | Honda Marine | 12% | 350 | -14.6% | Honda Marine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yamaha Outboards | 1.2K | 33% | 1 |
| Oct 2025 | Mercury Marine | 910 | 25.9% | 2 |
| Oct 2025 | Honda Marine | 530 | 15.1% | 3 |
| Oct 2025 | Suzuki Marine | 530 | 15.1% | 4 |
| Oct 2025 | Tohatsu | 380 | 10.8% | 5 |
| Nov 2025 | Yamaha Outboards | 1.4K | 34.8% | 1 |
| Nov 2025 | Mercury Marine | 1.1K | 26.9% | 2 |
| Nov 2025 | Tohatsu | 530 | 13.2% | 3 |
| Nov 2025 | Suzuki Marine | 510 | 12.7% | 4 |
| Nov 2025 | Honda Marine | 500 | 12.4% | 5 |
| Dec 2025 | Yamaha Outboards | 1.6K | 36.2% | 1 |
| Dec 2025 | Mercury Marine | 1.1K | 24.9% | 2 |
| Dec 2025 | Honda Marine | 590 | 13.5% | 3 |
| Dec 2025 | Tohatsu | 580 | 13.3% | 4 |
| Dec 2025 | Suzuki Marine | 530 | 12.1% | 5 |
| Jan 2026 | Yamaha Outboards | 2.3K | 37.3% | 1 |
| Jan 2026 | Mercury Marine | 1.6K | 26.1% | 2 |
| Jan 2026 | Tohatsu | 760 | 12.5% | 3 |
| Jan 2026 | Suzuki Marine | 740 | 12.2% | 4 |
| Jan 2026 | Honda Marine | 730 | 12% | 5 |
| Feb 2026 | Yamaha Outboards | 1.4K | 35.5% | 1 |
| Feb 2026 | Mercury Marine | 1.1K | 27.4% | 2 |
| Feb 2026 | Honda Marine | 570 | 13.9% | 3 |
| Feb 2026 | Suzuki Marine | 480 | 11.7% | 4 |
| Feb 2026 | Tohatsu | 470 | 11.5% | 5 |
| Mar 2026 | Yamaha Outboards | 1.3K | 36% | 1 |
| Mar 2026 | Mercury Marine | 1K | 28.3% | 2 |
| Mar 2026 | Tohatsu | 500 | 13.6% | 3 |
| Mar 2026 | Honda Marine | 410 | 11.2% | 4 |
| Mar 2026 | Suzuki Marine | 400 | 10.9% | 5 |
| Apr 2026 | Yamaha Outboards | 980 | 33.2% | 1 |
| Apr 2026 | Mercury Marine | 900 | 30.5% | 2 |
| Apr 2026 | Tohatsu | 400 | 13.6% | 3 |
| Apr 2026 | Suzuki Marine | 390 | 13.2% | 4 |
| Apr 2026 | Honda Marine | 280 | 9.5% | 5 |
| May 2026 | Yamaha Outboards | 980 | 29.8% | 1 |
| May 2026 | Mercury Marine | 970 | 29.5% | 2 |
| May 2026 | Tohatsu | 520 | 15.8% | 3 |
| May 2026 | Suzuki Marine | 420 | 12.8% | 4 |
| May 2026 | Honda Marine | 400 | 12.2% | 5 |
| Jun 2026 | Yamaha Outboards | 1.1K | 33.7% | 1 |
| Jun 2026 | Mercury Marine | 800 | 25.6% | 2 |
| Jun 2026 | Tohatsu | 480 | 15.4% | 3 |
| Jun 2026 | Suzuki Marine | 410 | 13.1% | 4 |
| Jun 2026 | Honda Marine | 380 | 12.2% | 5 |
| Jul 2026 | Yamaha Outboards | 1.1K | 32.5% | 1 |
| Jul 2026 | Mercury Marine | 850 | 26.1% | 2 |
| Jul 2026 | Suzuki Marine | 490 | 15% | 3 |
| Jul 2026 | Tohatsu | 450 | 13.8% | 4 |
| Jul 2026 | Honda Marine | 410 | 12.6% | 5 |
| Aug 2026 | Yamaha Outboards | 990 | 34% | 1 |
| Aug 2026 | Mercury Marine | 770 | 26.5% | 2 |
| Aug 2026 | Suzuki Marine | 400 | 13.7% | 3 |
| Aug 2026 | Tohatsu | 400 | 13.7% | 4 |
| Aug 2026 | Honda Marine | 350 | 12% | 5 |
| Sep 2026 | Honda Marine | — | — | — |
| Sep 2026 | Mercury Marine | — | — | — |
| Sep 2026 | Suzuki Marine | — | — | — |
| Sep 2026 | Tohatsu | — | — | — |
| Sep 2026 | Yamaha Outboards | — | — | — |

## What is being compared

- **Honda Marine**: Measured on the search terms “15 horse honda outboard”, “150 honda outboard motor”, “4 stroke honda outboard motor”, “honda marine outboard”, “honda outboard” and “honda outboard motors”, summed into one figure.
- **Mercury Marine**: Measured on the search terms “15 hp mercury outboard”, “15 hp mercury outboard 2 stroke”, “90 hp mercury outboard”, “mercury marine”, “mercury marine motors”, “mercury marine outboard motor”, “mercury outboard”, “mercury outboard 4 stroke”, “mercury outboard 5 hp” and “mercury outboard motors”, summed into one figure.
- **Suzuki Marine**: Measured on the search terms “15 hp suzuki outboard motor”, “200 horsepower suzuki outboard”, “suzuki marine outboard motor” and “suzuki outboard”, summed into one figure.
- **Tohatsu**: Measured on the search terms “30hp tohatsu 2 stroke”, “tohatsu”, “tohatsu 50 hp 2 stroke”, “tohatsu 9 8 2 stroke”, “tohatsu boat”, “tohatsu near me”, “tohatsu nz” and “tohatsu outboard”, summed into one figure.
- **Yamaha Outboards**: Measured on the search terms “15 hp yamaha outboard 2 stroke”, “200 hp yamaha outboard”, “25 horse yamaha outboard”, “300 hp yamaha outboard price”, “30hp yamaha outboard”, “350 yamaha outboard”, “50 hp yamaha outboard”, “8hp yamaha outboard 2 stroke”, “90 hp yamaha outboard”, “90 hp yamaha outboard 2 stroke”, “buy yamaha outboard”, “yamaha outboard”, “yamaha outboard cost” and “yamaha outboard motor”, summed into one figure.

- [Honda Marine](/demand/nz/brands/honda-marine)
- [Mercury Marine](/demand/nz/brands/mercury-marine)
- [Suzuki Marine](/demand/nz/brands/suzuki-marine)
- [Tohatsu](/demand/nz/brands/tohatsu)
- [Yamaha Outboards](/demand/nz/brands/yamaha-outboards)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among outboard motor brands in New Zealand?

In August 2026, Yamaha Outboards was the most searched among outboard motor brands in New Zealand, with an estimated 990 branded searches and 34% estimated Share of Search within this set.

## Cite this page

Brandwave. "Outboard motor brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-outboard-motor-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-outboard-motor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.